Samantha is a Niche Strategist + Business Clarity Superstar teaching busy Fempire Builders like herself the steps to get on track in their business, identify their niche and map out opportunities to boost their sales and work with them to implement the systems and processes within their businesses that they need to work with the clients they truly love, level up, and grow to the money-making machine that creates time freedom that Samantha believes you can have.

Around the time her second child was born, her eldest child was diagnosed with autism. It was then that Samantha had to learn how to keep her priorities aligned within her family, and it became clear that returning to the corporate world was not the right fit for her.

While trying to answer the “now what?” question, Samantha created the Fempire Builders community, a tribe of women in business who are supporting and empowering each other to take action in achieving success how they want it and on their own terms. Samantha has been leading them since 2016 to change the conversation about how women build businesses amidst our day-to-day lives and the many different hats we wear. Members have shared their knowledge and lessons to mentor, support and empower each other to reach new heights both personally and professionally.

By blogging, speaking, leading workshops and her online courses for female entrepreneurs on our new Training Centre, Samantha continues to work with the Fempire Builders community to grow and reach new heights by giving them to opportunities to gain access to the tools + skillsets they need to create the profitable business of their dreams surrounded by like-minded women cheering them on! 
Samantha’s most rewarding (and challenging) role is raising two small children on the autism spectrum. She knows how hard it is to identify, cope with and support a child with a high functioning autism diagnosis (especially in girls). Samantha loves to connect with others who have walked this path and holds this journey close to her heart.
Samantha is also a self-professed TV fanatic, a natural storyteller, an Adult Colourer, Photography Enthusiast, a Book Junkie, Meditator in training, a possible runner, and (my guilty pleasure) a certified people watcher.

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