Mompreneurs education advice for women entrepreneurs



– V1.6 –
Knowing Your Ideal Clientele

featuring Julie Cole of MABEL’S LABELS

Video Duration: 4 minutes
Additional Module Resources: 4-pg workbook + featured article + bonus teaching

 

Mompreneurs® Mastery Module V1.6 features Julie Cole, co-founder of Mabel’s Labels, mompreneur extraordinaire, and super-mom of 6. Julie shares her top tips for connecting with your ideal customer and finding your ‘niche’ in this educational package that will help you hone in on who your ideal clientele is, and why understanding them is integral to the success of your business. Access to this Mastery Module is granted strictly for Elite and Elite+ Mompreneur members – enjoy!



— LET’S GET STARTED —

(a) Watch Julie’s Video “Knowing Your Ideal Clientele” (below)

 

(b) Read our Featured Article “Are You Wasting Time With the Wrong Clientele?” written exclusively for this module by Mompreneurs® COO Sara Clarke

(c) Download our “Knowing Your Ideal Client” 4-page Workbook, designed to help you identify where you need to focus on your efforts, in order to discover who your ideal client really is.

(d) Take our Module Challenge:
Once you’ve completed the 3 steps listed in Sara’s Featured Article (in section (b) above), we challenge you to share in our ELITE Members Facebook Group the following details:

  • who your ideal client/perfect avatar is
  • where you will find them
  • how you are planning to connect with them

If you already have these 3 steps completed, we challenge you to

  • look at what you have created and how you are connecting with your avatars
  • see if you can make your reach even stronger

 



Tessa Kampen Mompreneurs Guelph and Kitchener Waterloo

BONUS TEACHING: Thinking 2 Steps Ahead
via Mompreneurs® Director of Member Relations Tessa Kampen

You are in the driver’s seat and have complete control over where your business is going. Play an offensive game and always think of what you can do next to take you one step closer to your goals. Don’t stand still, one step at a time is all it takes to break the tipping point.
Application:
Instead of being reactive and playing a defensive game, always think of your next move and charge forward. Being “offensive” in your business puts you in the winning mindset and not the mindset of stopping others from beating you. Think of ways that you can be first and the best at what you do.


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