2018 Mompreneurs Conference in Toronto

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Kirstine Stewart, author of OUR TURN, speaker at 2018 National Mompreneurs ConferenceKIRSTINE STEWART

Best-Selling Author – Our Turn
President & Chief Revenue Officer – TribalScale

Kirstine Stewart is TribalScale’s President and CRO. She is a top-tier executive responsible for TribalScale’s continued growth and international expansion. She leads TribalScale’s revenue and sales strategies, and operations, while actively fostering collaboration and innovation amongst the Tribe, and its partners in mobile, AI, and voice tech. Kirstine brings revolutionary and diverse ideas to TribalScale, contributes to our leadership thinking, and inspires at all levels of the organization.

Before TribalScale, Kirstine was the Chief Strategy Officer at Diply. During her time at Diply it surged to the top. Under Kirstine, Diply was named an EY Young Entrepreneur of the Year, won NextMedia’s Digi Awards Company of the Year, and ranked first in Deloitte’s Fast50 Tech Growth Companies in Canada. Before Diply, Kirstine was VP of Media at Twitter. She led Twitter’s expansion into Canada, and oversaw North American partnerships across all verticals. Kirstine was the Executive Vice President of CBC’s English services, and under Kirstine’s leadership, the CBC ranked number one as Consumer Brand of the Year. Before joining the CBC, Kirstine was the Senior VP of Programming at Alliance Atlantis. She oversaw HGTV, the Food Network, National Geographic, BBC Canada, and others. Kirstine’s career is filled with inspiring ‘firsts,’ and epitomizes groundbreaking success at every stage.
Kirstine earned her BA from the University of Toronto, graduated from the Harvard Kennedy School’s Global Leadership in the 21st Century Program, as well as the University of Oxford’s Transformational Leadership Program. She sits on the board of Kognitiv, the Score, and WOW Entertainment, she is also a member of the DMZ Advisory Council, and a mentor for theBIGPush, #MoveTheDial, and TechStars. Kirstine’s book Our Turn, published by Random House in 2015, is a best-seller geared towards women in leadership in today’s world.

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Simon T. Bailey - speaker at the 2018 National Mompreneurs Conference


Best-Selling Author – Shift Your Brilliance
CEO – Simon T. Bailey International

Simon T. Bailey is one of America’s top 10 most-booked corporate and association speakers on change, leadership, and customer experience. He’s worked with over 1,500 organizations in 45 different countries. As an innovator, educator, executive advisor, and author, he shapes the lives of men and women around the world.
Prior to founding his company, Simon held the role of Sales Director for the world-renowned Disney Institute and worked in the hospitality and tourism industry for 20 years. His strategies drove the acquisition of an Orlando-based healthcare system and catapulted a hospitality company to be ranked #1 in customer service on Expedia.com.
Simon emboldens individuals to impact the world by sharpening natural talents. Outside of his learning and development programs for organizations, Simon’s consumer-facing Lynda.com courses powered by LinkedIn have been viewed by more than 500,000 people in 100 countries.
When Simon is not working, he spends quality time with his two active teenagers, roots for the Buffalo Bills, and is an avid moviegoer. He believes his most important role is to be a great dad and to volunteer in serving those who are the least, the last, and the lost in society.

Kimra Luna, mompreneur speaker, founder of Freedom Hackers


Founder – Freedom Hackers

Kimra Luna is a personal branding and online business strategist. She helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online. From a standing start in May 2014, she’s grown her email list and combined social media followings to over 100,000 people. Online entrepreneurs widely regard her Facebook group, The Freedom Hackers Mastermind, as one of the most supportive places on the internet.

Kimra is the creator of Be True, Brand You, her signature online program which has over 1,000 students currently enrolled.

Freedom Hackers logo, created by mompreneur Kimra Luna

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Kelly and Erinn of Kelly's Bake Shop and Lettuce Love Cafe in Burlington, Ontario


Co-Founders – Kelly’s Bake Shoppe
Co-Authors – Made With Love Cookbook

Kelly Childs and Erinn Weatherbie are cooking up so much more than cupcakes and cookies these days.  Along with their award-winning Kelly’s Bake Shoppe, Canada’s first and most popular gluten-free and plant-based eating establishment, and bestselling cookbook Made With Love, featuring more than 100 sweet and savory plant-based recipes for every day life, this powerhouse, passion-filled pair are sprinkling their zest for life in everything they do.

On their journey to help others, as well as themselves, this mother daughter team is spreading their devotion to mindful living through healthy lifestyle choices.

From face to face interactions with customers and fans to their widespread media presence, these unstoppable women are using their influence to spread their love of food, life and good health, far and wide. With another cookbook on the way, and a few other things up their sleeve, Kelly and Erinn are excited to share every part of their journey with the rest of the world.

Connect with Kelly on Facebook and Instagram
Connect with Erinn on Facebook and Instagram

Kelly's Bake Shoppe logo, downtown Burlington, Ontario

kellysxo.com  |  kellyanderinn.com
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Dave Sanderson, Miracle on the Hudson


Survivor, Miracle on the Hudson
Author, Moments Matter

Since the Miracle on the Hudson, considered to be the most successful ditching in aviation history, Dave Sanderson has built a career as a motivational speaker, mentor and author. Recently named one of the top 100 Leadership Speakers in 2018 in Inc.com, Sanderson averages over 100 speeches a year for major corporations across the world. In his presentations, he shares and teaches “The 12 Resources to create your own Personal Flight Plan™,” precepts that enabled him to become a top producer in some of the largest sales organizations in the world, and ultimately enabled him to survive the plane crash. In addition to being a top sales producer, he was Director of Security for internationally-renowned speaker, Tony Robbins.

Sanderson has appeared at countless fundraisers that have raised over $12.8 million for the American Red Cross. He continues to donate his speaker services to the organization as an expression of gratitude for the care he received from the first person he saw after he was rescued and transferred to land in New Jersey: A Red Cross volunteer with a blanket.

In his book, Moments Matter, Sanderson discusses lessons learned from the Miracle on the Hudson and how to take a potentially tragic experience, what he calls ‘you own personal plane crash’ and turn it into an opportunity to survive and “create your own flight plan”.

Dave hosts a radio show, “Moments Matter with Dave Sanderson” airs every Monday at 11am EST on Contact Talk Radio, IHeartRadio and has a podcast that is heard weekly on C-Suite Radio. Sanderson’s Amazon Daily Flash Briefing, “Dave Sanderson: Declassified” airs every weekday with lessons and strategies from the top individuals in their field of expertise.  He “declassifies” key strategies they took to go from being excellent in their respective field to being “outstanding”, standing OUT!

With a BBA in International Business, he began his professional career in restaurant management, and went on to work as a National Sales Manager for ADP; Management Consultant for KPMG, Senior Vice-President of Sales for Genesis 10; Application Sales Manager for Oracle, and Security Director for Robbins Research International, Inc., An Anthony Robbins Company. He lives with Terri, his wife of 30 years and his four children – Chelsey, Colleen, Courtney and Chance – in Charlotte, North Carolina.

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founders of Mabels Labels


Julie Ellis, Cynthia Esp, Julie Cole, and Tricia Mumby

In 2003, four busy moms noticed a huge gap in the market for durable kids’ labels. Frustrated by their children’s things getting lost, mixed up and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp and Tricia Mumby knew they could do better than the scribbles on masking tape that were being passed off as labels. After much research, they brought a brand new product to market. Enter Mabel – the very best personalized waterproof name labels and tags. Mabel’s Labels started humbly out of a basement and has grown to be an award-winning, market-leading company loved by Moms and kids alike.

Today, Mabel’s Labels is the best-known brand of durable labels for families, and our growing line of products features baby labels, child safety products, sports labels, household organizational labels and seasonal items. They’re extremely durable, they’re laundry, dishwasher and microwave safe – and they’re 100% guaranteed.

We sell our products worldwide through mabelslabels.com and across North America via fundraisers at schools, daycares, camps and other organizations.

Mabel’s Labels has been featured on The View, Today, The Early Show, Rachael Ray, LIVE! with Regis and Kelly, as well as in Parents, In Style, The Washington Post, The Huffington Post, People.com, Forbes.com and countless other blogs and websites. As sought-after experts on social media, we’re listed on Inc.com’s list of ‘20 Awesome Facebook Fan Pages’ and Hubspot’s ‘The 15 Best Facebook Pages You’ve Ever Seen’.

Celebrity moms who have used Mabel’s Labels include Victoria Beckham, Gwyneth Paltrow, Rachel Weisz, Heidi Klum and Reese Witherspoon.

Mabels Labels logo

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Vicki Saunders SheEO radical generosity


Founder  – SheEO

Vicki Saunders is an entrepreneur, award-winning mentor, advisor to the next generation of change makers and leading advocate for entrepreneurship as a way of creating positive transformation in the world.

Vicki is Founder of SheEO; a two-decade long initiative to dramatically transform how we support, celebrate and finance female entrepreneurs building new models, new mindsets and new solutions for a better world.

Vicki has co-founded and run 4 ventures in Europe, Toronto and Silicon Valley including Zazengo (an online platform for consumer and employee engagement for Fortune500 companies focused on sustainability), KidsNRG/The NRG Group (which went public on the Toronto Stock Exchange in 2000) and Impactanation, a global consulting firm focused on engaging youth to tackle the grand challenges we are facing.

Vicki was recently named one of the 100 most influential leaders of 2015 from “EBW – Empowering A Billion Women”, alongside Marissa Mayer, Melinda Gates, Sheryl Sandberg, and Michelle Obama. In 2001, Vicki was selected as a Global Leader for Tomorrow by the World Economic Forum. She has spoken regularly at events around the world including; The World Economic Forum in Davos, Women of Influence Series in Canada, TEDx Conference, Schwab Foundation for Social Entrepreneurs events and the Tallberg Forum.


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Amber Mac tech expert - speaker at Mompreneurs ConferenceAMBER MACARTHUR

President, Konnekt Digital Engagement

Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. As a strategist for Razorfish and Director of Marketing for an e-procurement software company, she spent four years in the technology start-up trenches.

Amber left the start-up world to join Microsoft to build one of the first female-focused lifestyle portals. In 2006, with her brother, she started her own digital agency called Konnekt. The company’s first client was world-renowned business coach, Tony Robbins. Her company’s clients include Microsoft Xbox, Ford Motor Company, Tony Robbins, Canada Goose, Fast Company, PayPal, Canadian Blood Services, and many more leading organizations.

“With few equals,” writes YouTube co-founder Steve Chen, “MacArthur continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”

In 2010, she wrote the national bestselling business book Power Friending (Portfolio: New York).  In 2016, she co-wrote an Internet safety book called Outsmarting Your Kids Online (with security expert Michael Bazzell). Amber has keynoted more than 300 events around the world. Topics include business innovation, Internet of things, online safety, and what it takes for companies to adapt and grow.

She is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and Sirius Radio. She was recently hired to serve as an entrepreneur advisor on a new reality pilot called Dream Funded: Let the Crowd Decide, created by Mark Burnett.

As a child, Amber attended a two-room country schoolhouse and shared a party telephone line with neighboring houses. She is now recognized internationally as an innovation and technology leader.

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mompreneur Traci Costa, founder and CEO of Peekaboo Beans


Founder & CEO – Peekaboo Beans

The seeds of Peekaboo Beans were planted in 2006 after founder, Traci Costa, struggled with years of unexplained infertility. In 2003, Traci and her husband were blessed to conceive their first child, Cailin through in vitro fertilization. As Traci reveled in the joys of parenting for the first time, she often found herself wondering why children’s clothing was so “fussy”. With little snaps, buttons, and hard-to-use zippers, she often felt as though she was dressing an octopus. She was puzzled by her struggle to find clothing that supported children’s developmental, physical, and social requirements. She began asking other moms: “is this a common feeling?” Turns out it was! After considerable research and countless focus groups, Traci began to understand what parents wanted and thus, Peekaboo Beans was born.

While developing Peekaboo Beans, Traci endured several more in vitro fertilization attempts and welcomed another little girl, Colbie, in 2008. With two extremely playful growing girls, she soon learned the importance of “free play” in a child’s life and became a strong advocate on the topic, devoting Peekaboo Beans to be the best playwear in the world.

Passionately wanting to spread the message of play, Traci decided to steer Peekaboo Beans in a new direction. Originally selling in retail stores across Canada, Traci and her team made changes to the business model in 2010 and began to transition away from wholesale (retail boutiques) to a more unified sales force approach through the direct sales model. Wanting to have one voice, one vision, one mission – providing the ingredients for a playful life. Through an independence sales force Peekaboo Beans is able to share their message of the importance of play and provide an exceptional customer service experience for their very important beans!

The Peekaboo Beans Vine is made up of mothers across the land, some full time moms, some full time working moms from all walks of life, passionately united together to bring Peekaboo Beans to the world!
Connect with Traci on Instagram

Peekaboo Beans logo

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mompreneur Erica Ehm, host of the 2018 Mompreneur Awards

Erica Ehm

Creator, YMC and CEO, Ehm & Co.

Not only is Erica Ehm one of Canada’s most recognized personalities, she also runs one of the largest online publishing and marketing brands in Canada for the mom market. In the 80’s Erica was a considered the voice of her generation as a host on MuchMusic. She is an author, actor, speaker, broadcaster, journalist, playwright, and award-winning songwriter. In 2006, Ehm created YMC – which has grown to be the largest independently owned online property in Canada. Her award-winning digital platform for moms is home to a stable of social content creators, who, under her guidance, tell the stories relevant to Canadian moms.

Erica is also CEO of Ehm & Co, a digital marketing company specializing in creating mom engagement with a focus on social media marketing and partnerships with agencies and brands. Advertisers and marketers often turn to Ehm when looking for creative and strategic initiatives to help them connect with mothers. Over her decade in the mom space, she’s curated the Ehm & Co Network of engaged mom influencers, a collective of hundreds of influencers, bloggers and small publishers across Canada who she partners with to create compelling, award-winning branded content to connect with moms in the social space. Her creative direction has lead to several prestigious awards including Best Blog/Column at the 2014 Canadian Online Publishing Awards (COPA), and in 2015 Gold for Best Use of Social Media, Gold and Silver for Best Online Campaign, and Gold in the prestigious Independent Publisher of the Year category.

Sandra E Martin

Sandra E. Martin

Co-Chair – WE Day Family, Head of WE Families

After serving as an inaugural WE Day Family Co-Chair in 2016, Sandra joined WE as Head of WE Families activities, building content and community-building strategies informed by her rich and varied 25 years as a journalist and audience specialist having focused often on the needs and concerns of families.

During Sandra’s tenure as Editor-in-Chief of Canadian Living, the magazine won numerous accolades, including Gold in the Best Media Web site category at the 2015 Canadian Online Publishing Awards, and maintained its place as the most-read paid women’s lifestyle publication in print and online.

Less than a year after joining Canadian Living as Multiplatform Editorial Director/Editor-in-Chief, she was promoted to the role of Group Publisher, Toronto, overseeing content strategy and supporting revenue generation for all of TVA Publications’ English magazine brands.

Sandra made the move to Canadian Living in November 2014, following the highly successful launch of Walmart Live Better/Vivre mieux Walmart, a multiplatform custom magazine published by Rogers Media. In its first year alone, Walmart Live Better garnered multiple marketing and custom publishing awards, as well as surpassed metrics for audience acceptance and satisfaction. Previously, she served in numerous senior editorial capacities at Today’s Parent.

With an established reputation as a credible and articulate expert source, Sandra has appeared regularly on television news, lifestyle and current events programs. In print and online, her byline has appeared in the Globe and Mail, Canadian Living, Cottage Life, Reader’s Digest, MoneySense and Today’s Parent and the National Post, among others. She has served a judge for the Canadian Magazine Awards/Magazine Grands Prix, as well as the National Magazine Awards.

Sandra holds a degree in journalism from Ryerson University, and is a two-time National Magazine Awards finalist. She’s a mom to two girls, an enthusiastic home cook, guitar player and half-marathon finisher.


Tony O'Brien, VP of SMB for TruShield InsuranceTony O’Brien

Executive Vice President, TruShield Insurance, a division of Northbridge Financial 

Tony has spent 34+ years in the insurance industry in a variety of roles starting as a commercial property underwriter. Over the years he developed expertise in areas such as extended warranty and captive insurance.

In 2014 Tony joined Northbridge as Vice President – Risk Solutions. Over the past 12 years Tony has been responsible for leading different business operations and strategic initiatives. Since July 2014 Tony has led TruShield Insurance – the direct to consumer brand of Northbridge which is focused on providing business insurance to Canadian entrepreneurs as well as offering personal insurance products to target customer segments.

Tony graduated in 1981 from the University of Western Ontario with a degree in Political Science. On the home front he is married to Lesley with 3 children, Neil, Spencer and Courtney plus 2 grandchildren Ryder & Maximus. Tony’s interests include sports, movies, animals and spoiling his grandchildren. trushield.com

Jill Schoolenberg, Vice President Canada for GoDaddyJill Schoolenberg

VP & Country Manager, GoDaddy Canada

Based in Toronto, Jill is leading GoDaddy’s expansion across Canada.  Jill has an extensive business background with leading technology and small business organizations in Canada.

Jill started her career in marketing with Procter & Gamble, and later transitioned into technology when she joined Microsoft Canada. Jill held several leadership roles in both the sales and marketing functions at Microsoft.  Most recently, Jill served as a consultant helping hundreds of small businesses understand and apply for Canadian Government grants and loans.

Outside of work, Jill loves to go to the theatre, is an avid traveler and an aspiring Pilates instructor. She is also an enthusiastic sports fan with a life-long passionate for hockey.

Jill holds an Honors Business Degree from the Richard Ivey School of Business Administration at Western University in London, Ontario.

Paul Gaspar - UPS Canada Small Business Director
Paul Gaspar

Director of Small Business, UPS Canada

As Director of Small Business for UPS Canada, Paul’s role is to educate and inform small businesses in Canada about the customized services and products available. As a SME in this segment, Paul works with a team of UPSers to better communicate to this large and important group on how to better leverage the company’s tools to help them grow and expand both domestically and internationally.

Linda Smart

VP Commercial Banking, National Bank

As Vice President Commercial Banking, Linda is responsible for the growth and operations of the Commercial segment for the Province of Ontario. Linda brings over 30 years’ experience in the Banking industry, with a proven ability to lead successful teams, develop business and execute growth mandates. Linda has been with National Bank of Canada since 1989 and has successfully held the positions of Branch Manager, Commercial Account Manager, Senior Manager and Vice President serving customers, from small businesses to large corporations in a wide range of industries and specialized markets.

In addition to her professional activities, Linda volunteers with various community organizations; serving as an Advisory Board member for Providence Healthcare Organization and a Director at Junior Achievement of Central Ontario for the past eight years.

Ms. Smart has a Bachelor of Commerce degree from the University of Toronto, FICB from the Canadian Bankers Association and is a graduate of the Canadian Board Diversity Council, Get On Board Program.

Rachel Fisch - SAGE North America, Accountants Group LeaderRachel Fisch

Accountants Group Leader, SAGE North America

Rachel Fisch joined Sage as Accountants Group Leader in July 2017 with over 20 years’ experience in bookkeeping and accounting, working her way up to Corporate Controller in industry, owning her own bookkeeping practice for 5 years, and most recently was National Bookkeeping Lead for Deloitte. Rachel is frequently in demand as a dynamic speaker and thought leader from local to international conferences and events including Sage Summit, IPBC Ignite, QuickBooks Connect, Accountex and more!

Rachel is an advocate of the highest level for technology in accounting with all the integrated tools available to create seamless workflow solutions for clients of all sizes. 
Rachel lives with her husband and two amazing daughters near Kitchener, Ontario, and is based out of Sage’s Toronto office.

Tanja Nachtigall - Evolocity Financial GroupTanja Nachtigall

Relationship Manager, Evolocity Financial Group

As Evolocity Financial Group’s Relationship Manager, Tanja’s learned to think outside the box to come up with creative solutions for business owners. Hailing from Winnipeg, Manitoba, Tanja understands first-hand the importance of building relationships within her community and supporting local entrepreneurs. Thanks to her background in Psychology from McGill University, and her keen understanding of the Canadian small business landscape, Tanja is exceptionally positioned to advise Evolocity clients on how to secure the best financing tailored to their unique needs.