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Wendy Armbruster-Bell – Snugabell

Wendy Armbruster-Bell is an Elite+ Mompreneur® Member based out of Vancouver, BC. She is the Founder of Snugabell, a company that designs and manufactures high-quality, beautiful, and functional 4th trimester products that promote maternal and child health, and help moms retain a sense of individual style during a vulnerable and overwhelming time. We are thrilled to share Wendy’s Success Story!

Mompreneur Wendy Armbruster-Bell of Snugabell

What’s the best part about owning your own business?
I love the flexibility, the challenges, and the daily lessons, but mostly I love the amazing people I get to meet and collaborate with.Can you describe a typical day?
I get up early, work out and take care of any pressing emails. Then I get my kids off to school and go for a run; I problem solve and brainstorm product development during my daily runs.  Next is a hearty brunch and some reading. Then it’s back to the office for more emails, special project work or perhaps a meeting with a mentee or colleague. My days are too short!

Mompreneur Wendy Armbruster-Bell of Snugabell
Have you ever had to sacrifice something at home for work? Or vice versa?
Absolutely; and I used to feel guilty about it. However it is what it is. My girls have grown up with my business and understand that sometimes it takes priority and sometimes they take priority. It is most certainly balanced.
Name another entrepreneur who inspires you.
Elaine Tan Comeau of Easy Daysies for her never-ending energy and drive, and Madeleine Shaw of Lunapads for her vision, sage advice and social awareness.
Any tips for moms thinking of starting a business?
Do your research, write a business plan and then go for it. Don’t be afraid to ask for help – there is a fabulous network of women entrepreneurs, that were at one time in exactly the same place as you, that would love to help!


A version of this article was previously published on December 22, 2015


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