Written by Stacey Hartman
So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design . No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.
Use a solid background
Solid backgrounds are a safe bet when it comes to your newsletter design. Yes, you technically can use images for your background without breaking any big rules; however, it’s important to consider how emails load for users.
Many email providers don’t load email images by default since spammers love to use images to skirt spam filters.
While this isn’t always the case, it’s safer to assume the background image won’t load. If you absolutely need to use a background image, be sure you’re choosing text colors that will display properly if the background image doesn’t load.
Design your newsletter to fit narrow screens
From mobile devices to email programs (like Outlook and such), the overall viewing area your audience sees has the potential to cut off content around the edges. By keeping your newsletter design narrow, you can better ensure your information is being fully received and not cut off by a small reading pane.
Keep your color scheme simple
While it might be tempting to choose a large sample of colors for your newsletter design, keep it simple.
If you have a logo already, try to keep your newsletter in the same color range.
If you don’t have a logo, try to limit yourself to a few coordinating colors. If you’re not sure where to start, you can check out color matching techniques for web design and apply those lessons to your newsletter design. Coordinating colors will lend a more professional look to your emails, and that will reflect well on your business.
Don’t get too creative with fonts
With fonts, you’ll want to stick with default font options as much as possible.
Fonts are rendered on the user’s side, so if they don’t have the amazing script font you chose for your header on their own computer, they’re not going to be able to see the script font like you’d hoped.
A Bloomberg article recommends sticking to Georgia or Verdana for emails and newsletter design, but Arial, Times New Roman and Courier are also largely considered to be acceptable fonts.
Keep images focused
Your images should serve to support the theme for your business. Ideally, using your own high-quality images is the best way to go. Pictures can include any of the following:
- Products and goods
- Your customers or you (if appropriate for your business)
If you don’t have your own images to share, be sure to use targeted, quality, high-resolution stock photos. Images make a strong impact on your newsletter design, so choose carefully!
Before you hit send
If you’ve tried to stick with each of these recommendations, your newsletter should be amazing.
Before hitting that send button, always be sure to send yourself a test first.
Sometimes what looks good in a preview screen doesn’t always translate in a live email message. Along with sending a test email message, try to view your email on multiple browsers, clients and devices. You worked hard on your newsletter design — take a bit of time to be sure that it looks right.
Designing your newsletter can feel overwhelming, but keeping these tips in mind can help organize and move your design ideas forward. And now that you’ve got your campaign ready to go, make sure you set up an editorial calendar to schedule your communications effectively.
Stacey Hartman has been with GoDaddy for more than eight years, helping customers with SEO and business distribution via GoDaddy’s Search Engine Visibility and Get Found tools. Outside of work, she enjoys traveling, gaming, reading, and baking award-winning cheesecakes.