Tara Morellato is an Elite+ Mompreneur member based out of Courtenay, BC. She is the Founder and CEO of Tiny Teethers, where she designs modern teething accessories for babies. From her signature pacifier clip to wooden teethers and nursing necklaces, Tara wants to provide moms with practical, stylish and eco-friendly products for their little ones. We are excited to share Tara’s Success Story!
What is your “WHY” behind your business/being an entrepreneur?
When I take a step back and look at the core of my business, it’s about being creative while providing moms with a little bit of help to get them through their day. Knowing this, it helps to give me the entrepreneurial push that I need to keep driving forward and eventually work on other useful products to serve my audience of moms.
What inspired you to become an entrepreneur?
Until a few years ago, I never had aspirations of becoming an entrepreneur. It was never a career that was on my radar, or something I thought was obtainable for me. It wasn’t until I was on maternity leave (from my high school teaching position) that I began Tiny Teethers as a means of fulfilling my creative side. Before my first was born I used to design jewellery, but I was a bit weary of having silversmithing solutions and tools around my baby. This led me to start Tiny Teethers and to realize what life could be like as an entrepreneur.
What’s the best part about owning your own business?
There are too many amazing aspects to list just one, so here are three. As a mother of two young boys under 5, I enjoy the flexibility of working around my kids’ schedule when needed. I love that I have the freedom to creatively express myself through my work. Selecting new colour palettes and then bringing products to life is one of my favorite things, and something that I don’t get to spend a lot of time doing when running a business! Also, I feel so blessed to have such meaningful connections with the parents who purchase our products and reach out to give me their support. Finally, the women I have met (or idolize from a far) who are running their own businesses are such an inspiration and without embarking on this journey, I might never have gotten to know them.
What impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
First and foremost my husband Mike. He’s the one who encouraged me to start Tiny Teethers when I was on maternity leave and he’s been my biggest support through this journey. Most of all, he listens to me celebrate my successes and more importantly my frustrations and struggles. Finally, my cousin Ross has been instrumental in getting Tiny Teethers to where we are today. He saw something in my passion and my products and has been invaluable in growing my brand nationwide.
What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
Honesty, respect, a commitment to serve others and the environment. At Tiny Teethers we always put parents and their babies first. We guarantee our products for life. If anyone is ever disappointed we work quickly to make right our wrong and take steps to ensure it doesn’t happen again.
What are you most proud of when it comes to your business/being an entrepreneur?
As an entrepreneur I am my own worst critic and at times I need to force myself to stop and look around at what I’ve created. Our products are distributed nationwide and we are beginning to be a known brand in the teething world. To think that me, a high school teacher, created this really fills me with gratitude, especially when I know the best is yet to come.
What does the future look like for you and your business?
The future is exciting for Tiny Teethers. This year we will be launching a new and innovative product in the feeding category for toddlers with a focus on sustainability. This has been in the making for about a year now, and I am thrilled to finally introduce it to parents because I know it is going to make things easier for them. An important part of my life has always been giving back to others. I feel that Tiny Teethers needs to be doing more, so with the launch of this product, we will be tying it in with a social responsibility program as well.
Any tips for women thinking of starting a business?
Working on something that you create and control is so liberating and exhilarating. That being said, I find being an entrepreneur is often glamorized. Starting your own business means: being prepared to work when other people aren’t, making sacrifices because you have something pressing that needs to be completed, accepting the ebbs and flows of income, and also being aware that you will spend the least amount of time on your creative projects and the most amount of time on everything else involved in running a business. This is not said to deter any women, but something to be cognizant of when starting this journey. If you are reading this and have been contemplating starting your own business based on something you are passionate about, go for it! If you never try then you may always wonder, what if?