Written by Katy Takaoka
It’s no secret, visual content performs best on social media. There are entire platforms dedicated to visual content: Instagram, Pinterest, YouTube, Snapchat… the list is endless.
Human beings are visual beings. We process things in pictures, and a picture is worth a thousand words. So, it’s no wonder the most engaging social media content comes in the form of images and videos. In this article, I’ve listed some of my favourite visual content trends to inspire you to try something new in your content strategy. Here goes:
You didn’t think I’d write an article about visual content without mentioning video, did you?! Video continues to be the fastest growing trend in social media content. It sets you apart from your competition because most people are terrified of doing it and are under the erroneous impression that you need a ton of fancy equipment.
In terms of content, the world is your oyster: give a tip, give a product demo, host a Q&A session, interview a client, go behind-the-scenes in your business… so many options!
When it comes to the type of video, you’ve got three main choices:
Platforms such as Facebook Live and Periscope let you interact with your followers in real time. Consider scheduling regular broadcasts, like every Tuesday at 2pm, and it’s almost like having your own TV show!
For those who aren’t yet comfortable with the thought of live-streaming, but know that video is the next logical step in the social media strategy, on-camera videos that are recorded and then uploaded to a platform like YouTube, Vimeo, or Facebook are perfect.
Whether it’s because you’re not ready or comfortable to be seen on camera yet, or because you want to switch things up a bit, animated videos are fun! You can choose whether or not you want to do a voice over or simply have music.
Of course, the best animated videos are produced by someone who is an expert, but if that’s not in your budget yet, there are a couple of other options to consider: Continue reading 4 Visual Content Trends to Try for your Business