Reema Rafay is a Finalist for The 2020 Mompreneur® Award of Merit, recognizing her efforts as a National Vice President and Independent Consultant with Arbonne, where the company mission is to empower women to love themselves as they are and to create a massive community of heart centered influencers who are excited to transform their lives and pay that blessing forward to others.
Reema’s Words of Wisdom for Other Women Thinking of Starting a Business:
1. Start with your why 2. Commit to your plan 3. Identify Strengths and Areas of Growth 4. Be Grateful 5. Don’t quit
It is most important to know why you are doing what you are doing. According to Simon Sinek, most decisions are made from the limbic part of the brain which is responsible for gut feelings and emotions. It is critical, to start with why you do what you do before you share what you do or what you have to offer. share your story and know that you are committed to the plan. Your network has to believe you will stick it out no matter what. Take a paper and identify YOUR strengths and areas of growth so you know where your personal development has to come from. You need to be grateful. I lacked gratitude during my journey over a 3 year period. To grow I had to be grateful for the now before I could welcome abundance. Finally, quitting is not an option and you need to shut the back door and the window so that success is your only option.
Just like having and raising that adorable baby, it’s challenging, it will bring you to your knees, you’ll find strengths and qualities you never knew you had and discover that with a positive attitude and open mind, the lifestyle, freedom and fulfilment that you get are so worth it!
Kate is a self-proclaimed “crazy bag lady” that loves to travel, spend time with her two girls ages 3 and 5, and being married to her conservation officer husband who is her biggest supporter. Kate’s journey began in 2015, all because she decided she needed a night out of the house; she leaned into her business while on maternity leave in 2016 and quickly promoted to leadership. In 2017-2018 her team double promoted and grew from 4 consultants to 168 by May 2018. This past year and half, Kate and her team have promoted again and are the first Senior Executive Director team outside of Ontario for Thirty-One Gifts. Kate has been on the Presidential Advisory Council for the last 3 years for sponsoring and personal sales, and her team has also been recognized for leadership for promotions and team sales from the Thirty-One Gifts head office. As Kate puts it, “I honestly couldn’t imagine my life now without my business, the flexibility to be present with my family and the rewarding career I love.”
Kate’s Words of Wisdom for Other Women Thinking of Starting a Business in Direct Marketing: TIP #1: If you go after a sale you’ll probably get a sale eventually… but if you start at the top and share the opportunity first, and then go after the booking and finally the sale, it is a lot easier to reach a yes while planting seeds along the way. It is not our job to decide what people may or may not be interested in. As a direct seller it is our job to share what opportunities we have to offer and let the consumer decide if it is a right fit for them to sell, host or shop with us.
TIP #2: People don’t go onto social media to be sold to. That is why we all watch Netflix, Crave or PVR – we typically skip the commercials. So in a society where people are constantly sold to, why not switch it up and offer a service or added value to their newsfeed that makes them smile, learn something new, or find useful? If you would scroll past what youare posting, re-evaluate your strategy. You are in control of your business and image.
TIP #3: Many consultants don’t take the time to thank their customer, hostess, or celebrate their team members. Think of the last time you got a note of thanks, or words of affirmation for a job well done, or had a company call you to ask you how you are liking your recent purchase. Usually people don’t or are only doing so to ask for something else from you. Why not break the chain and further those relationships and stand out from your competition?
TIP #4: If I hadn’t shared with others the business opportunity with Thirty-One Gifts as a consultant, I would have earned only $75,000 in the past 4.5 years. However, because I continue to grow and share the opportunity while developing leaders, I have earned a 360% raise! I don’t know many other jobs where you can decide how much you work and what your income can be. While my income isn’t average earnings, I believe the direct sales industry is growing and I am excited for the growth to continue.
TIP #5: Don’t take “no” personally. I choose to offer the opportunity to book, buy or sell with me like I would a piece of gum, or a slice of wedding cake. You wouldn’t be offended if someone declined gum or cake, and your product or opportunity just might not be what they need or want right now; that doesn’t make them any less worthy of your time or friendship, and doesn’t mean they won’t be interested in the future. Come from a place of abundance and grace, authenticity and passion. You will eventually find your market, network, or place of success — and sometimes in places you least expected!
While sometimes there are mixed feelings about direct selling, the industry is continuously growing with the rise in the gig economy workforce. According to Statistics Canada, 1 in 10 Toronto workers are now part of the gig-economy which has directly reflected the growing presence of direct sellers in the Canadian market and the role that it’s had on the Canadian economy.
In their Socio-Economic Impact Study, the Direct Sellers Association of Canada discovered that sales have grown 5% in the last three years to $3.5 billion, which provided a total of $1.2 billion in annual personal revenue to independent sales consultants. Highlights from the DSA’s study are featured below:
Not only does Direct selling contribute to the prosperity of the overall Canadian economy, but it also supports other Canadian businesses in other industries, resulting in more employment, income and sales in those industries as well.
In Canada, direct selling companies are represented by DSA Canada, who advocate to government on behalf of the industry, provide business support and networking opportunities to member companies, promote the direct selling opportunity, and uphold the need for ethics and integrity.