Petra Mayer is an Elite+ Mompreneur member based out of Vancouver, British Columbia. She is a Business Strategy Coach and owner of Petra Mayer Consulting. We are excited to share Petra’s Success Story!
What inspired you to become an entrepreneur?
Well, firstly I need to admit that while I had always wanted to be “self-employed” when it came down to taking the leap, it was because of a job loss as my previous employer relocated the office to New York, that led me heading down this new path. I benefited from finding some contract work right after leaving my corporate job that allowed me to research and investigate various ways to build my business. These first six years of being an entrepreneur have been the most exciting and rewarding, yet challenging years in my life with plenty of opportunities for personal growth.
My consulting and coaching services are available to service professionals who want to grow their practice from 1-to-1 to 1-to-many. I have also developed self-study courses and group programs that help professionals define their ideal target audience and generate new leads in their business as well as how to create their first online course or group program. I also work on contract as a leadership coach and facilitator and as an eLearning specialist.
In 2017, I will host my first 3-day event, the Big Leap Bootcamp© Live Event, which I am super excited about. I have attended many 3-day events by experts, and along with my mentors, have created an event which combines the best parts I have learned with my own teaching for entrepreneurs who want to create their leveraged signature system.
So to sum it up, there is always something or someone inspiring to take my journey as an entrepreneur to the next level.
What’s the best part about owning your own business?
I love the independence of being my own boss. And it certainly does not mean that I don’t work as hard as I did in my corporate position. I wear many hats and I need to work hard – but ultimately, I only report to myself. I also love that I don’t have to deal with a corporate office agenda. As an entrepreneur I have the freedom to decide where I work, if I am in my home office, at a coffee shop or on my balcony. I can take time off during the week and make up for it on the weekend or in the evenings. I love the freedom of time and location.
But, the best part is the amazing people I am meeting every day in my networking, through my speaking and my clients.
Can you describe a typical day?
No day is like another.
In my coaching practice I service most of my clients online or on the phone. In my group program The Big Leap Bootcamp©, where I help entrepreneurs create online courses, I lead online sessions and create online resources for my clients.
At times I do in-person facilitation work.
I also work on contract for corporate clients and I can typically schedule that work around my calls and client meetings. Sometimes it is nice to just focus on completing a project for my clients.
In between, I work on my marketing activities. I speak at numerous networking groups around North America which always results in follow-up webinars and workshops or consultations. I am also quite active in local networking.
Of course, I also look after the financial aspects of my business too. It is a wide variety of activities.
I am continuously learning and enhancing my skills. I typically participate in at least 2 programs at the same time plus I am part of a long-term mastermind program.
Who do you count on for help? Do you have a network of family that answer the call?
I have a great network of business associates and partners who I collaborate with. Some of these women are in a Mastermind Group which I founded a couple of years ago. I also belong to a couple of paid Mastermind and training programs as well as working with my own coach. I could not do it without this network.
I come from an entrepreneurial family; however, my family is in Germany so I do feel I have to be very self-reliant, which makes my business network even more important to me.
I am still growing my business so I am only starting to outsource some work to Virtual Assistants (VA’s) or other specialists. I realize that outsourcing is an important part to the growth of my business; yet, I also need to take control of cash flow. It is a balancing act.
Have you ever had to sacrifice something at home for work? Or vice versa?
I certainly have prioritized my business over the last few years versus my personal time. That means that I have spent weekends on product development or planning my talks, as it was the best time to accomplish larger projects. I don’t have children so I have never felt it was a sacrifice. However, my dog Sidney loves it when I work on these projects – he can lie next to me and snooze (often audibly) while I work.
What do you do on a day off? Do you even know what a day off is?
Great question! I remember from times long ago… Kidding aside, at this stage of my business I typically take one day off per week. I tend to spend it hiking or taking long walks with my dog. Or you can see me with my trio-bike (a cargo bike with a converted cargo box for my dog) on the seawall.
Are you active in your community? What does supporting local mean to you?
I am active in networking and I support my networking communities by volunteering. I also volunteer with my dog at a care home. We visit a lady who immigrated to Canada when she was 17 years old. She is now 83. I hear some amazing stories from her.
Name another entrepreneur who inspires you.
Every entrepreneur inspires me. And I am particularly in awe of women entrepreneurs who also have to support their family and raise children. I don’t know how you do it, ladies!
What does the future look like for you and your business?
I think the future looks really bright. I am positioned well with my Online Courses and Group Programs. I am well connected and supported in my community. I am open to learning and trying new things so my business can develop, as it needs to. And I know that my services will also support other entrepreneurs on their journey to build and grow successful businesses.
Any tips for other women thinking of starting a business?
I think as a mom you have even more challenges when you start a business and one of the biggest must be to set boundaries. Boundaries so your business does not take over your family life and boundaries so your family allows you to build a successful business.
From my own experience and what I often hear from my clients is to be really clear about your own objectives (how you want to live your life) and who your ideal audience is. Once you have those two things figured out, you can create the plan of how you offer services, programs or products that fit not only your client but also allow you to live the life you want. Don’t give up when you realize that you may need to make adjustments.
Be persistent. It takes a bit of time to figure out what exactly you want to do and how to do it. Don’t give up and ask for help and support. Join a networking group of people who are either your ideal clients or great business partners. Make your networking time count and follow-up. Make sure you plan a certain amount of revenue generating activities every week so you can grow your business.
And don’t give up! Or did I already say that?