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Penny Norkett – Visibility Empowerment Coach

Penny Norkett is an Elite+ Mompreneur member based out of Breslau, Ontario. As a Visibility Empowerment Coach and Success Strategist, Penny assists aspiring coaches, entrepreneurs and business women to overcome their fears and blocks to gain confidence to become visible doing Facebook Live videos so they can share their message, attract their ideal client and grow their business while making a positive impact in their lives and for those they serve.

Penny is the co-author of the #1 International Bestselling book “100 Voices of Inspiration, Awakening, and Empowerment” and has published inspiring articles for Mompreneurs, The Huffington Post and Simply Woman online magazine. She is a rising speaker, inspiring many women around the globe, and she is leading a community of like-minded women in her Facebook group, “Claiming Your Brilliance”. We’re proud to share Penny’s Success Story!

mompreneur Penny Norkett


What inspired you to become an entrepreneur?
My oldest son Christopher inspired me to go after my dream to becoming an entrepreneur. He launched his first business soon after graduating from college. Watching him go after his dream, learning from his mistakes and launching a second business made me realize anything is possible, you just have to take the first step.

What’s the best part about owning your own business?
I love having the freedom to set my own hours, my own agenda, to know I am making a difference in women’s lives.

Can you describe a typical day?
A typical day would begin with my morning gratitude practice and journaling. I get dressed for work as if I was meeting my client in person. They do not see me but I feel more confident when I present my best self to them. I would prepare for my coaching call and be 100% focused on my client’s needs during our call.  After the call I prepare my notes for the next session and forward any resources my client is requiring. I enjoy nurturing my private Facebook Group and giving free content to my fellow entrepreneurs through a Facebook Live broadcast. Depending on the day, I invest in myself by attending meetings such as Mompreneurs, Toastmasters or online coaching/training.  I am fortunate to live minutes from my daughter and am able to spend quality time with my daughter and granddaughter. Evenings are spent with my husband. I end the day with my gratitude practice acknowledging all the amazing people and accomplishments that have occurred that day.

Who do you count on for help? Do you have a network of family that answer the call?
I am so fortunate to have a loving husband who supports me in my business. My success is his success and he has stepped up to the plate big time, from technical support to helping with the every day chores of running a household. My eldest son created my website and provides social media advice. My daughter lets me run ideas by her and my youngest son is the why behind what I do.

Penny Norkett family

Have you ever had to sacrifice something at home for work? Or vice versa?
My husband and I love to travel but postponed our vacation last year in order for me to concentrate on my coaching practice and book launch.

What do you do on a day off? Do you even know what a day off is?
As an entrepreneur I don’t think there is such a thing as a complete day off. When you are doing something you love I don’t think you need a day off. I do not coach on the weekends but I still do backend work so I can enjoy time off during the week to attend my dance class or spend time with my granddaughter.

mompreneur Penny Norkett

Are you active in your community? What does supporting local mean to you?
In 2015 and 2016 I participated in St. George’s Anglican Church’s pantomime as a dancer, actor and stage assistant. Money raised went to Sister Christine’s Welcome Drop-in Centre and St. George’s Church. As a mentorship coach at the Simply Woman Accredited Training (S.W.A.T.) Institute I provided empowerment coaching to women who could not otherwise afford coaching.

Name another entrepreneur who inspires you.
I am inspired by Crystal Andrus Morissette founder of the S.W.A.T. Institute. She teaches from the heart and provides a safe environment for women to become their true authentic self.

What does the future look like for you and your business?
I am so excited about my future as a personal empowerment coach and success strategist. Along with my private 1:1 VIP coaching clients, I am looking forward to launching a group program in order to assist more women in realizing their full potential. Down the road, I see myself hosting women’s retreats and conferences.

Any tips for moms thinking of starting a business?
My advice for mom’s thinking of starting a business is to just take the first step.  Stepping out of your comfort zone is where the magic happens. Attend a local mompreneurs meeting and become inspired. Do not be afraid to ask for help. You do not have to reinvent the wheel. There are other’s that have gone before you who are ready and willing to support you.

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