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Michelle Faulds – Sly Fox Digital Media Marketing

Michelle Faulds is an Elite+ Mompreneur member based out of London, Ontario. She is the Co-Founder of Sly Fox Digital Media Marketing, and we are excited to share her Success Story!

mompreneur Michelle Faulds of Sly Fox Digital Media Marketing

What inspired you to become an entrepreneur?
With 20 years sales experience and severe pain and depression from a car accident,  I started assisting my husband Mike with his freelance based web design business when I saw that I could add some value. My experience in sales became very valuable to him and I very quickly realized that networking and quick results from my efforts on social media created a passion that all but cured my depression. Changes in diet and lifestyle have minimized pain. I have met so many wonderful people through SlyFox and I can truly say that my clients have become my friends. I really do care about everything that I do, and that shines through with the service that we deliver.  Every lead that comes to us is from a referral or from social media.
What’s the best part about owning your own business?
Passion. Owning my own business has renewed my passion for life and relationships. It has helped me create professional and personal goals. I think of new creative ideas for my clients on every day that ends in ‘y’ and I love it!
Can you describe a typical day?
I have never been a morning person, but after a cup of coffee, I am good to go. Rusty, our office wiener dog, my husband Mike, and my son Alex and I all head into work, greet our staff and catch up on any overnight messages. Our clients are business owners and often 11:00 pm –   is the only free time they have to communicate with us. I regularly have sales meetings and events to attend, social media for 50+ accounts to update, calls to return, and new website builds and marketing plans to collaborate on. No two days are the same. I am often home by dinner and keep working off and on as time allows while trying to relax with my family.

     mompreneur Michelle Faulds of Sly Fox Digital Media Marketing  mompreneur Michelle Faulds of Sly Fox Digital Media Marketing
Who do you count on for help?
Hollie, our lead designer, and Michele, our office administrator deserve HUGE credit for keeping me sane and organized. We have a team 12 including, programmers, front-end developers, graphic designers and SEO specialists as well as high school co-op students that work like dogs (sorry, Rusty) as well. My husband Mike is my biggest cheerleader, support and helper. He has an uncanny knack for showing up with an iced coffee or roses when it is needed the most.
mompreneur Michelle Faulds of Sly Fox Digital Media Marketing
Have you ever had to sacrifice something at home for work? Or vice versa?
I really do try to achieve balance in my personal life but I am often guilty of missing half a movie or a tv show because I am distracted by an email or text from a client. If I truly need some downtime, I just remember the cell phone feature I discovered last month (do not disturb).  On most days, I stick to my plan of not working after 7 pm, although I do slip from time to time.
What do you do on a day off? Do you even know what a day off is?
On a day off, I always periodically check in for messages. I do love to stay active with hiking, meditation and most recently, I started a Netflix binge of Hallmark Christmas movies. Shopping is a hobby I can really get into for sure. Last but not least, I enjoy cooking and creating low-carb, ketogenic foods.  I eat keto to help me manage inflammation and pain – it really works for me!
What does the future look like for you and your business?
Expansion, expansion, expansion. We have a 5-year plan to build or buy a larger location. We have tripled our size since 2016 and plan to continue expanding.  We have had to give staff flex-days just so we can squeeze everyone into our 1200 square foot office.
mompreneur Michelle Faulds of Sly Fox Digital Media Marketing
Any tips for women thinking of starting a business?
Do what you love so that you can love what you do! The money will come.
What is your “WHY” behind your business/being an entrepreneur?
My “why” initially was to help my husband with his workload but my “why” has transformed into that which keeps me sane. I need to network, make new friends and contacts, get great results and find solutions for our client’s barriers.  The success of my clients gives me purpose and a real achievable goal!

One thought on “Michelle Faulds – Sly Fox Digital Media Marketing

  1. Amazing! I love hearing your story and how you were able to overcome your depression and physical pain through doing what you love alongside eating healthy!

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