Khudeja Williams is an Elite+ Mompreneur Member based out of London, Ontario, and the owner of Sweet Dreams Paediatric Sleep Consulting, offering personalized infant and toddler sleep solutions for your child’s and families’ unique needs. As a paediatric sleep consultant, she supports, educates, and encourages parents while they gently teach a child the vital and lifelong skill of how to fall asleep.
Khudeja practices and believes in a holistic, gentle, and positive, parent-present approach, which is compatible with the Attachment Parenting philosophy. Working one-on-one with families to build a plan that works uniquely for them, Khudeja helps families teach their children the challenging new skill of falling asleep, while being hands on, offering support and comfort. Her goal is to educate parents about healthy sleep habits and what to expect. We are thrilled to share Khudeja’s Success Story!
What is your “WHY” behind your business/being an entrepreneur?
Why I went from an HR professional to Professional Sleep Consultant: From the start, my husband, James and I struggled to get pregnant. So, after we learned we were expecting, my true Type A personality came out in full swing (meaning: plan, get organized, and then plan some more!). Read every book and online article I could find on sleep, feeding, routines, diapering and even how best to bathe a newborn! I planned to return to work early, so having a great sleeper on a schedule was going to be crucial.
Then, as the best laid plans do, all went sideways. My son, Adam decided to make his appearance early – eight weeks early, to be precise. We didn’t even have the nursery set up, nor had we bought a car seat. Everything I had read and all of my meticulously – laid plans went out the door. Suddenly, I was faced with looking after a 3.5- pound baby, with a milk supply that quickly began to deplete. I couldn’t understand why something that was so natural, like breastfeeding, could be so hard. I felt like a failure. With possible postpartum depression and an underweight child, formula was our saviour.
We were convinced his sleep struggles (being up every hour, on the hour, all night long, every night) were related to hunger, we went through bottle after bottle of formula trying to get him to sleep. If he cried, he would vomit up what seemed like a full bottle of milk. At the 6 month mark I was a walking zombie, and my relationship with my husband was suffering due to our lack of sleep. We needed to figure out sleep, for all our sakes. That is when my research started and I looked into all forms of sleeping coaching. It took Adam 5 days to sleep through the night (10-12 hours). Adam was thriving on all the good, quality sleep he was getting; he started developing faster and caught up to his age very quickly. I couldn’t believe it; even our Paediatrician was amazed!
It was then I realized my days of sitting behind a desk hiring and firing people were over; I needed to help other families enjoy healthy sleep and healthy babies, and share the amazing gift of sleep with others. That is when I got certified and started my business.
What inspired you to become an entrepreneur?
My husband and I lived in BC working and commuting 10 hours a day and my Adam was in daycare for that long. I had initially decided to do sleep coaching as a part time business but one February day when Adam had a very bad stomach bug and my husband and I had no other family support (we were both tag teaming with caring for him so we didn’t have to call in sick too much at our full time jobs) – that night that we were in emergency, I told my husband something has to change, we can’t continue life this way. That is when we decided to leave BC and chose London, Ontario to move to and set up our business full time, so we can spend quality time together and not stress when natural life situations occurred.
What’s the best part about owning your own business?
I absolutely love the control of choosing my work hours, being there for my son and being an involved parent in his school. I enjoy making a difference in other families’ lives. Owning my own business allows our family a lifestyle where we can focus on each other and still have a secure future.
What impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
My husband James, is the most supportive partner any woman can ask for. My dreams have become his dreams and vice versa, both of us believe in honest work and customer service – we want to help people and still provide our family the lifestyle of comfort. My father, who became an entrepreneur at the age of 16 and still has a thriving business. I learned hard work from him and creativity – he taught me to take risks and ensure I always feel good about those risks and to follow my gut instinct. I have also learned so much from the amazing families and especially the mums that I have had the privilege to work with and help their families. I can truly say their experiences and trust in me have made me an even better sleep consultant.
What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
I strongly believe in trust and honesty and I implement these two characteristics in all aspects of my business. I tell all of the families I work with that if they don’t trust me then I am not the right sleep consultant for their family. I value the trust they have in me, they are trusting me with the most precious part of their heart – their child. I always want the parents I work with to tell me how they feel because otherwise I am not able to help them – this also applies to when they are upset. I can’t help them if I don’t know something is upsetting them, so I always ask for open communication. Honesty, is an integral part of my business. I want to help families, this is why I started my business. If I am not able to help families, I let them know. I guarantee my packages because I don’t believe in leaving families without the full support.
I find these 2 qualities help me sleep at night knowing I am true to myself and have conducted honest business.
What are you most proud of when it comes to your business/being an entrepreneur?
I started this business part-time in BC and moved to a city where I didn’t know anyone. Since 2016 in London I have built 5 amazingly strong business partnerships, where I get to educate women about sleep and educate them about common myths. This helps me reach even more parents on a daily basis. In 3 years of business I have help 463 families gain healthy and restful sleep!
What does the future look like for you and your business?
I am looking forward to hitting my 1000 families by the end of 2021! I am looking forward to blending my passion for essential oils with sleep so I help families achieve even more health and wellness.
Any tips for women thinking of starting a business?
Follow your gut and just do it! Don’t be afraid to ask for help- the village of Mompreneurs will be there to support you. You don’t have to be great at all aspects of your business, it’s ok to hire people with skill sets to achieve those tasks.
Thank you for welcoming me to this amazing village of successful mums.