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Jacqueline De’Ath – Homeworks Etc. Designs

Jacqueline De'Ath - Homeworks Etc. Designs -- mompreneur

Jacqueline De’Ath‘s inspiring story of taking a passionate hobby and turning it into a successful business is both inspiring and empowering. As one of our Elite+ Mompreneur® Members hailing from Surrey, BC, we hope that Jacqueline’s Success Story behind her company Homeworks Etc. Designs will encourage others to continue working hard to see their passion turn into actionable results!


What inspired you to become an entrepreneur?

My love for design, decorating and DIY evolved as my children where born.  I began making decor out of wood for their nurseries including wall hooks and signs. The more I spoke of my new found hobby, the more requests I got and the more products I made. My friends started gifting to their friends too. So in 2007 I made the decision to follow my passion and turn my hobby into a business , and Homeworks Etc Designs was founded.
Homeworks Etc. Designs logo - mompreneur Jacqueline De'Ath

What’s the best part of owning your own business?

It’s got to be that I can create the evolution of my business.  I can guide it to it’s utmost potential or just stay in the flow.  Meeting other business owners and collaborating, learning and expanding is super awesome too!

Can You Describe a Typical Day?
I run a home based business so getting the kids to school is first. I then come home and begin my day usually filing orders –  painting name plaques, personalizing growth charts with children’s names, assembling hooks on wood.  I ship orders to their new homes, answer calls and try to get my emails replied by afternoon. Kids get home from school which is when I usually tend to my social media.  I do the stuff that I can get back to if I’m interrupted, which is usually the case, but getting so much better now that they are older. My girls are 11 and 13 years old.

homeworks etc. designs - mompreneur jacqueline de'ath
Who do you count on for help? 
It’s got to be my husband. He’s my number one support, but he works really long hours during the week, so weekends is when I’m really productive to complete projects. He cooks, does groceries and really is hands on with the girls.
Have you ever had to sacrifice something at home for work? Or vice versa?
Always!  It’s a give and take.  I chose this path so I could be home with my girls, so they are my first priority.  It makes for some long evenings sometimes, but that’s what I signed up for.  I feel like a one man show, and sometimes a circus act at times, but I’ve been able to be a real support to my girls, which is the best!
What do you do on a day off? Do you even know what a day off is?
I’m getting better at setting boundaries and taking scheduled time off.  I may pencil in a “manicure meeting” once in a while, or a “Family Day” that is non negotiable.  Yes, I’m always “ON”, but stepping away can be hard with a home based business.  Getting out everyday for walks, coffee meetings, and outdoor breaks is essential for sanity.
homeworks etc designs - mompreneur jacqueline de'ath
Are you active in your local community? What does supporting local mean to you?
Yes, always! From supporting local businesses, attending local events and sharing resources with others in small business, we need all the support we can get to thrive.  I’m active with a lot of online networks and local networking groups where I’ve established some great friendships as well.

Name another entrepreneur who inspires you.
There are so many! Mompreneur Elaine Comeau from Easy Daysies is always an inspiration. Designer Sarah Richardson is so talented and I’ve watched her expand her business over the years; from interior design, to her TV series, to product development and book writing – an inspiration for sure!  I also follow Arlene Dickinson on social media; her business advice is always top of mind.

What does the future look like for you and your business?
Selling online is my thing; it works great for my home based business.  I sell on Etsy and my Shopify site at www.homeworksetckids.com.  Attaining more visibility on Instagram is my current marketing goal to get exposure to these sales funnels.  I love seeing customer product photos in their rooms!
Any tips for other moms thinking of starting a business?
Go for it and go along for the journey.  You will work harder than ever to reach your goals, and amazing things will happen! Be vulnerable and put yourself out there.  Don’t ever be afraid to ask questions.  Someone out there knows the answer and has the experience and expertise you need.
photo credit: Captivate Photography
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