By Erik Wong via GoDaddy
Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use.
Whether you are a blogger, an eCommerce store owner, maintain a mailing list, or a social community, action is the name of the game for you! More specifically, a call-to-action (CTA) is what you need to be paying attention to. So, what the heck is a CTA and why does it matter?
Put simply, it’s a method to encourage your target audience to do something specific. If you want to grow a mailing list, your CTA is to have viewers subscribe. If you run a store, your CTA is to have someone place an order. CTAs are as variable as the word “action” itself, and can come in almost as many different forms. They are adaptable and flexible.
With a little creativity, you can create an applicable CTA to serve almost any purpose. In this article, we are going to review three of the most powerful calls-to-action to increase traffic and signups to your website, regardless of what your site is for. Fortunately, I know a specialist who really knows their stuff.
Meet V.I.C.: an expert in all manners of persuasion. V.I.C. can help you convince your viewers to create an account or subscribe to an RSS feed. V.I.C. finds new and exciting ways to engage your audience and encourage them to participate.
Let me break it down:
- V — Variable design
- I — Incentives
- C — Community
See, clear as mud! Let’s go step-by-step and see what V.I.C. has to offer.
You have a passion for what you do. You and your website are different, and you want that vibe to shine through in the way your site looks. You might never have thought of it before, but you need to take the same design approach to your CTAs. Try to eschew boring bromides, like a button that says “Click Here” or “Learn More.” People have been doing that since the internet existed, and it is booooooooring!
Pro tip: Custom tailor your point of interaction to fit the theme of your site, or find a creative way to visually incorporate it into your site’s design.
Do you run a sci-fi fan site or web store? Don’t ask customers to “Create Account,” ask them to “Beam Me Up!” Are you a doctor, therapist or health consultant? Don’t tell viewers to “View Site,” tell them to “Step Into My Office.” These types of prompts will stick out more than the usual background noise, and as a result they are more memorable. The more people who remember your site, the higher your retention rate will be.
You scratch my back, I’ll scratch yours. You want your viewers to subscribe to your newsletter or create an account. So why not tempt them with a little something extra?
Pro tip: Give away coupons to members, do a monthly drawing of mailing list subscribers for some branded swag, or offer shoutouts and exclusive content to people who follow you on social media.
Not only does this encourage people to take the plunge, but it also gets your content out there to places it might not normally reach.
Your website is more than just the sum of its content. Your website is also the viewers that follow it. You might not realize it, but your website fosters a community of like-minded people who all share an interest in what you are doing. If you hadn’t realized that, chances are your viewers didn’t either.
Pro tip: Point out and subsequently appeal to that sense of community to drive action.
Cite the number of existing subscribers to your mailing list, or the number of orders placed on your site in the last month. Encourage viewers to join the discussion on your Facebook page. What are they missing out on that others get to see? Touch on the benefits of communing with like-minded people who share the same interests. We as humans are stronger as a community, and that applies to people interested in your business as well.
Take V.I.C. for a test run
You’ve got the product. You’ve got the presence. You’ve got the motivation. And now, with the help of V.I.C., you have the knowledge to get in on the action, too! Consider V.I.C. when you want to really drive attention to a specific aspect of your business, and watch the results flood in. You’ll be V.I.C.torious for sure!
And if you need an email marketing plan that can keep up with your new strategy, check out GoDaddy’s Email Marketing. Create beautiful newsletters in no time and stay connected with your following.