Written by Karen Bivand
You can’t do anything these days without being bombarded with hashtags, status updates, apps and SEO. If you are not technologically savvy, you may increasingly feel like everyone else is speaking a different language. When you are trying to run a business, your inability to use these tools can put you at a significant disadvantage.
Here are some strategies that will help you catch up:
Make a list of the tech savvy tasks that you need to learn.
These might include figuring out your email, setting up a Twitter account, creating a simple website, or using the calendar on your phone to schedule meetings. Once you know what you need to learn, it will be easier for you to get the answers that you need.
Find resources in your community.
Look for resources that will help you learn about Twitter, Facebook, email, and mobile devices. Many libraries offer free workshops on these topics.
Take a course.
A beginner’s course in Microsoft Office is probably all you need. It may be offered at your local high school and would probably not involve a significant time investment.
Hire a student.
There are lots of high school students who would be happy to make a few dollars helping you become more familiar with these programs. They might even be able to help you set up a website.
There are many different websites that offer free online training for a variety of programs.
You can always go back to the retailer that sold you your computer, your hosting service, your email provider and the various social media outlets. They all have extensive help sections and most even provide live support. These businesses depend on people like you being able to use their products. If all else fails, just Google it. Chances are, if you have the question then so do a thousand other people. Good luck! It may feel overwhelming at first but if you embrace this technology, it won’t be long before you’re wondering how you ever lived without it.
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