Parlez-Vous Français? A Guideline to Bilingual Packaging

Written by Mélanie Bernier As a Canadian French translator and the owner of WordFrog Inc., I am often asked about the value of French translation for a business or manufacturer: At what stage should a Canadian business transition to bilingual communications? Do Quebecois consumers truly care whether or not packaging and websites are translated to […]

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How to Work With Influencers

Written by Connie Peters Influencer Marketing is a multi-million dollar industry. According to MediaKix, there was a 90% increase in Google searches for the term “influencer marketing” from 2013 to 2016, but interest around the topic has doubled in the first nine months of 2017. During the same time, searches for “Instagram influencer” have more than tripled. The reasons for […]

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Three Email Headers to Increase Email Open Rates

By Stacey Hartman When you’re working toward gathering and maintaining subscribers for your email marketing, it’s easy to lose sight of the email headers in the shuffle. However, crafting an effective subject line is crucial when you’re considering the open rate for your email messages (open rates would refer to how many recipients open your […]

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How to Increase Your Email Signups

By Erik Wong via GoDaddy Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use. Whether you are a blogger, […]

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How to Boost Traffic at Your Trade Show Booth

Expert advice from the team at Entripy.com Booking a booth at a trade show is just the beginning of your exhibitor experience. You’ve picked the right show with hundreds of attendees in your target demographic who are sure to love your product. Now comes the hard part. You have about four seconds to engage someone […]

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Keep Them Coming Back to Your Website

Although more women are power players in the business world today, the online community is still an area yet to be conquered by women. 1&1 Internet Inc., the world’s largest web host, reports that only 13% of web hosting customers are female. With over 650,000 customers in North America, the statistic shows that men have […]

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Business Card Mistakes to Avoid

Insights from The UPS Store It’s no secret that a great business card is an essential tool for any small business owner. Whether you’re handing one to a contact in a networking situation, or attaching it to a new customer’s order in the hopes of generating repeat business, the ideal card conveys valuable information about […]

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5 Tips for Building Your Email List

By Stacey Hartman If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look! 1. Get an […]

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