Samantha King is an Elite+ Mompreneur member based out of Barrie, Ontario, serving female entrepreneurs across Canada as the Founder & CEO of Fempire Builders. Samantha’s core purpose is to support the growing number of women entering the world of entrepreneurship by creating a community of women who empower and support each other through mastermind groups, education and mentorship as we all build the lives of our dreams while creating the work/life balance we crave. We’re thrilled to share Samantha’s Success Story!
About Fempire Builders
Many women that I meet have great ideas; they know what they want, but they are unsure how to go about achieving it. Entrepreneurship can be lonely and isolating, especially when you are trying to navigate through challenges alone…particularly for women with many responsibilities in their personal lives in addition to the responsibilities of nurturing their new business.
I created Fempire Builders because I have walked through many of the challenges women face, personally and professionally. I want to support the rising number of women entering entrepreneurship through a community that inspires them to design the life they desire, personally and professionally, to fulfill and sustain them.
Fempire Builders believes in education to support each woman’s plan/dream, and encourages her to take action. We are an online training centre that acts as a hub for both personal and professional growth. Our focus is on giving female entrepreneurs the tools they need to create businesses that make money while helping them clear out the blocks that have been holding them back.
Diving into my own success facilitating both online and in-person learning experiences and my teaching background, I am thrilled to be bringing our Course Makers Membership for women in business who want to create courses and workshops to our active community. By empowering our members to create their courses and hosting them on our training centre for them, we are able to meet the diverse needs of female entrepreneurs in varied industries across Canada.
What is your “WHY” behind your business/being an entrepreneur?
This is never an easy question to answer. I know why I do what I do as a business, sure. But this question has a bigger meaning than that to me. At the end of the day, I am doing what I am doing because I want my daughter to grow up in a different world than I did. One with more women running their own successful companies. One where women come together to help and collaborate as one instead of ripping each other apart. One where women are empowered to live the lives they dream of – on all levels.
What inspired you to become an entrepreneur?
I have always wanted to be my own boss, so to speak. Time freedom and being in charge of my own destiny were the BIG drivers initially. But it wasn’t until my then 4 year-old daughter, Penny, was diagnosed with autism, after 2.5 years of going through the motions leading up to that diagnosis, that I finally took the leap into entrepreneurship. Fempire Builders really came out of my need for something different. A need for more flexibility along with more of what I wanted, after receiving Penny’s diagnosis combined with a bad bout with post-partum depression. I wasn’t going to spend my timing doing things if they didn’t make my heart sing. That just wasn’t me anymore. I couldn’t bare it.
Furthermore, I was now officially a special needs Mama, and what would be required for Penny’s care would make me effectively unemployable to most employers – a fate many special needs parents face. When my maternity leave ended in May 2016, I took my 8+ years experience in teaching, telesales, corporate sales and marketing, and client service management in the small business world and started my business and now here I am.
What’s the best part about owning your own business?
Owning my own business is harder than I thought it would be. Over the years, I have worked hard to find a balance between working and wearing all of the other hats I don each day. It requires time, trial and error and just as much personal growth as it does professional development, BUT, through all that, I have time with my kids, the flexibility to experience the life I want, and I get to help and contribute to a WHY of my choosing.
That time with my kids is spent homeschooling them (for the last 3 years), which has been huge for our family. Not only do we have more meaningful experiences now that we are all home together, but we get to define our family values together and work as a group to make them a reality every single day.
Describe people and/or experiences that have been instrumental to you along your journey to entrepreneurship – what impact did they have on you, and how did they help you get to where you are in your business today?
I think that when the student is ready, the teacher appears — and I have had many appear over my years of entrepreneurship. The two people who have been instrumental in my business up until now have actually not been the mentors and mastermind members that I have had the privilege to work and collaborate with over the years. I am more than my business, and, while my mentors have supported me in my business to make it what it is today, my husband and my now, 9-year-old daughter, Penny have been the ones without which all this would not have happened. My husband has believed in me and supported me every step of the way. He has committed to my business growth and is an integral part of how I wear all the hats I wear. Penny is my personal assistant in training and cheerleader extraordinaire. She is always ready to support and help out wherever she can – whether that’s helping with her 4 year-old brother, making runs to the printer for me or just keeping me on task and reminding me of the all things (not just business but personal too) that need to be done when things get busy.
What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
I believe firmly that we are stronger together and that we can learn something from everyone we meet if we have an open heart. Those are the core values that drive Fempire Builders. We are a community of women who lift each other up. We support each other and share each other with those we know. We are just as invested in the businesses and lives of those around us as we are our own. And, through our Course Maker Membership, we are not only recognizing the expertise of our community, but helping them turn that expertise into a course that we will host and help market for them on our training centre.
What are you most proud of when it comes to your business/being an entrepreneur?
I am most proud of the community I have led for the past 4 years. To be able to support and watch these fempire builders grow, show up for themselves and for each other, and live the lives of their dreams has been huge for me. These women are helping me see my dream; a world with more women running their own successful companies. A world where women come together to help, do business together and collaborate as one instead of ripping each other apart.
What does the future look like for you and your business?
We are excited to launch our Course Maker Membership for women that want to create new opportunities for revenue or boost their business with an online course, but aren’t sure how to go about putting one together. With education, support and opportunities for one-on-one help from me, our Course Makers will have the tools and resources they need to become successful course creators and start developing a course that allows them to make revenue without trading time for money.
Any tips for other women thinking of starting a business?
As you start your journey into entrepreneurship, there will be tons of information out there and examples of other women on the same path as you. Resist the urge to compare your journey to what their journey seems to look like. You’re not going the same way as them. You’re going on a journey that only you can decide on and what you decide is the only thing that matters. Success is yours to define.
An earlier version of Samantha’s Success Story was previously published in October, 2017.