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Strategies for Perfecting Your Pitch

Do you have an incredible business, product, and/or service?

Do you wish you were better at pitching your business to potential clients and investors?

Our Mompreneurs® Mastery Module V2.4  features our very own Mompreneurs® Team Member Elaine Tan Comeau, Founder of Easy Daysies and Canada’s 2014 Mompreneur® of the Year. As an entrepreneur who has battled the investors on Dragon’s Den – and won! – Elaine offers real-life tips based on her experiences, and helpful ways to perfect your pitch to promote your product or service and attract potential clients and investors.

Included in this Module:

  • a 35-minute video with educational tips from Elaine
  • a 4-page workbook to guide you in creating your pitch
  • additional links and resources to help you hone in on the best pitch possible


Click Here to Access this Module >> 

Please note – this is available to Mompreneur members at the Elite or Elite+ level only



mompreneur Elaine Tan Comeau of Easy Daysies - successful on Dragon's DenABOUT ELAINE TAN COMEAU

Elaine knows the ups and downs of being a mom entrepreneur.  She launched her product line and company from off her kitchen table two days after her third baby was born. She went from being a school teacher to accidentally inventing a children’s product, to CEO and Founder of one of Dragons’ Den favourite pitches, Easy Daysies, which incited a bidding war among all five Dragons. Also winner of Kevin Harrington’s Pitch Tank. She has been featured in Forbes, Macleans, CBC, FOX, CTV, Canadian Business Magazine, and the Financial Post, to name a few. Elaine was awarded the 2014 Canadian Mompreneur of the Year, Chamber of Commerce Award for Excellence in Business, and just published her third article in a University Textbook, “Educational Psychology”. Her company Easy Daysies has won 13 awards and was announced as one of the 2018 Top Ten Most Innovative Companies by Small Business BC. 

Elaine loves supporting women in business through speaking on stages, through her podcast “Elaine’s Kitchen Table… the Business of Real Life”, as a member of the Board of Advisors for the Marketing Department at Douglas College, as the Lead Ambassador of the Western Canada Chapter of Mompreneurs Canada, and through her Best Selling book, “Sell Your Passion”!  

Follow her on social media @easydaysies and @elainetancomeau


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7 Mistakes to Avoid on the Path to Personal Growth

Written by Edita Atteck

Have you tried self-improvement strategies, personal growth tools, stress relief hacks, new diets, fitness regimes, or personal transformation tools, all in an attempt to reach a point where you feel you are living up to your true potential?

You may likely have read many books on how to change your habits, how to become the best version of yourself, or how to ignite a change withinand yet you may still feel as though you are looking for something to get you to that next level of personal freedom, achievement and expression.

I help busy professionals like you become self-leaders, and create massive transformation in their lives, allowing them to get unstuck, transform stress, become more resilient, and thrive in life. A self-leader is someone who is masterful at integrating all parts of their being, such that they experience wholeness and resilience, and can create positive change in all aspects of their lives, including their relationships, their careers and their health and well-being. I would go so far as to say that self-leadership enables true transformation.

Tips from mompreneur blogger Andrea ArEsse of "Mom Knows Some Things" on I statements

Let me share with you an excerpt from my Ultimate Guide to a Successful Personal Transformation: The 7 biggest mistakes that people make when they start on the path of personal transformation.

  1. Approaching it as an intellectual exercise: Today, we spend most of our time in our heads. We analyze, think and overthink. We live in a culture that glorifies intellect and ignores the experience of the body, or even downright denies it. It’s no wonder that when approaching personal transformation or change, we tend to “think our way through it” – attempting to change our thoughts or beliefs in isolation from the rest of us. This leaves us fragmented, and therefore, untransformed.
  2. Ignoring patterns: When taking on personal growth, we tend to look at one area and attempt to change it, and we often fail to recognize the deeply embedded patterns of our functioning that are rooted inside our nervous system. Without appreciating our human “operating system,” the isolated change will ultimately leave the pattern unchanged.
  3. Neglecting the language of our body: Our society tells us to value our intellectual faculty over all others, including the wisdom of our bodies; however, our physiology is a rich source of information that we have largely been led away from. Biologically, we are feeling beings that happen to be able to think; not the other way around. Without tapping into and working with that wisdom, transformation attempts will be fruitless.
  4. Working on changing the mindset only: Changing the mindset does not address the other components of our being, again leaving us fragmented. Have you ever worked on changing some of your beliefs or practiced affirmations, but something inside you rebelled? Or, worse yet, you felt like a fraud? Mindset is very important but it doesn’t exist in isolation.
  5. Relying on coping mechanisms: Coping mechanisms distract us from discovering and resolving the true issue at hand inside of us. When we reach for food to soothe us, get lost in being incessantly busy to take out minds off of something we don’t know how to deal with, work out obsessively in an attempt to make up for what we lack in our self-esteem, or use another coping mechanism such as alcohol or social media, we prevent true healing, wholeness and transformation from taking place.
  6. Not working with a mentor: It is not easy to self-identify your own opportunities for growth. Many of the areas of our lives that need attention and healing are blind spots for us and require us to work with someone experienced in personal transformation and dedicated to helping others. Accountability partnerships are incredibly powerful tools.
  7. Reading a lot, yet not acting: When we read, we engage our minds and our intellect. Transformation requires we experientially move through exercises and do the work necessary to connect with our whole selves again. Relying solely on your mind to cause lasting change in your life will get you stuck. Instead (for you intellectuals this might sound a little scary!), transformation requires you to drop down out of your head and into your body. As Einstein famously said: “The only source of knowledge is experience.” I learned that by applying a wholeness approach to not only my own personal growth but the growth of all of those I had a privilege to guide, transformation came naturally.
If you would like to read the entire Ultimate Guide to a Successful Personal Transformation, get it for FREE. If you want to dive deeper, read my book Awaken Your Inner Leader: Transform Stress, Develop Emotional Mastery and Thrive. It’s available on Amazon worldwide.

mompreneur Edita AtteckEdita Atteck is an Elite Mompreneur member based out of Burlington, Ontario. As the owner of Edita Atteck Creative Living, she works with busy professionals who are looking for a road-map to emotional and mental freedom, and whose desire is to become better parents, partners, and leaders in their lives. Edita’s expertise is in helping people develop Emotional Literacy, overcome stress and anxiety, improve relationships, and unlock their innate leadership. She is a speaker, mentor, and author.


A version of this article previously published on



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Sandy Gerber – NEXT Impact Press

Sandy Gerber is an Elite+ Mompreneur member based out of Vancouver, BC. She started her first business, NEXT Marketing Agency, in her bedroom and grew it into a highly successful, award-winning company. For more than 20 years, Sandy has worked with some of North America’s leading companies, helping them to revitalize their marketing and communications. As CEO of her newest company, NEXT Impact Press, she uses her expansive expertise in all aspects of marketing and communications to create innovative marketing strategies and positioning and educate business owners and teams on how to create and deliver effective communications. We are thrilled to share Sandy’s Success Story!

mompreneur Sandy Gerber of Next Impact Press - elevator pitch mastery
About Sandy Gerber
Sandy pioneered the Marketing & Communications Mastery online school, which offers entrepreneurs self-study programs to create competitive brand strategies, unique marketing content and effective sales tools. Sandy’s most popular programs, ‘Influential Communications’ and ‘Elevator Pitch Mastery’ are based on a psychological and scientific communication technique that once used, creates incredible results immediately. Both of these courses teach students how to clearly package their messaging to communicate effectively and motivate people to listen and take action. Creating marketing strategy, messaging and Marketing Action Plans (MAPs) for companies who need to revitalize their brand or stand out from their competition is Sandy’s specialty. In addition to consulting and coaching clients, she is a sought-after speaker for businesses, conferences and organizations. Every presentation or workshop is customized for the audience and covers such topics as communications, marketing, sales and customer experience.

What is your “WHY” behind your business/being an entrepreneur?
Helping entrepreneurs successfully market themselves effectively is what I find so rewarding about my career. I can feel the direct impact I make when the business owner is ignited and confident in their marketing messaging. I love ‘cracking them open’ to find their ‘why’ and their business distinctions and then packaging those in memorable messaging that is easy for them to deliver. I want to continue to grow my online school course offerings so I can help more business owners worldwide.

What inspired you to become an entrepreneur?
I became an entrepreneur to spend more time with my kids while they were young, but I also wanted to continue my thriving career. I decided to open my own marketing agency from the corner of my bedroom. I never would have imagined my award-winning agency’s first office door would be adorned with an In/Out sign made from crayons and stickers. My special little visitors knew that if the purple “Out” side was showing, they were not to come into Mommy’s office. Conversely, it was such a treat to turn the sign around and get a “kiss Mommy” break.

What’s the best part about owning your own business?
There are so many wonderful perks of owning my own business. Of course, the flexibility of my schedule is ideal as I can commit to my kids’ activities and special moments without explanation. I love living my passion everyday and challenging my results to create an even bigger impact and legacy. I work at a very effective, results oriented pace, so driving the direction of the business and my team is a responsibility I adore.

mompreneur Sandy Gerber of Next Impact Press - elevator pitch masteryWhat impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
My mother was instrumental in my journey to entrepreneurship. Mom had stayed home with us four kids when we were in elementary school and then put herself back through school to open her own psychotherapy practice when we were teenagers. I saw her enjoy being a mom AND an entrepreneur and as a young child, I knew I would be running my own business someday. As my business evolved, I surrounded myself with other mompreneurs and successful business owners whose wisdom and support were fundamental to my success. Of course, my life partner, Kris, my two children, Lindsay and Jack and my sisters, Angie and Kathy are my biggest cheerleaders. Their unwavering encouragement motivates me to impact more people through my business.

What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
The values I live inside and outside my business directly relate to my family and my desired impact in life. I live with a “Family First” motto. Family is the central support for my life and includes my business family, team, clients and partners. I value creativity and curiosity, teaching innovative ways to do things, looking for creative solutions and encouraging others to ask questions and listen effectively to deepen relationships. Communication is of course, a vital value in my life and business. Everyday I am honoured to live my passion to help people to communicate more effectively in their business and life.

mompreneur Sandy Gerber of Next Impact Press - elevator pitch mastery

What are you most proud of when it comes to your business/being an entrepreneur?
I am very proud of the immediate results I see my clients achieve when they implement their new marketing strategy or learn how to say what they do with distinction and confidence. I am proud that my online school provides affordable and immediate solutions for business owners worldwide who need professional marketing and communications expertise.

What does the future look like for you and your business?
I am excited for my future and every day I create and see movement towards my goals. Ideally, I can continue to help business owners to market and communicate themselves more effectively and my online Marketing & Communications Mastery School is a valuable tool for every entrepreneur. Through my speaking events and books, I hope to inspire and motivate others to succeed in their business and life.

“Success isn’t just what you accomplish in your life; it’s achieving what you desire and inspiring others to do the same in the process.” ~ Sandy Gerber

Any tips for women thinking of starting a business?
Whether you are thinking of creating a business or just starting, my advice is simple. Determine WHAT you deliver as products/services, HOW you uniquely deliver them and WHY what you do matters. Once these three pieces are identified, you can craft your message and confidently seek supporters and customers.

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And The Award Goes To…


The five winners of the 2019 Mompreneur® of the Year Awards were announced at the 7th Annual National Mompreneurs® Conference in Toronto. Out of hundreds of nominees, Heba Ahmed Malki of Domilya Group Inc., from Milton, ON was awarded the Mompreneur Award of Excellence.

The 7th Annual Mompreneur® Awards have proven lucky for five business-women from across the country! The winners of the 2019 Mompreneur® of the Year Awards were announced on Saturday, March 2nd at the 7th Annual National Mompreneurs® Conference and Awards in Toronto. This year, 28 finalists representing over 20 communities and 5 provinces from across Canada brought forth some of the most innovative, creative and productive businesses and non-profits—with an impressive combined gross revenue of $17-million last year alone, while employing thousands of people across the country

Over 1,250 women were nominated, and 152 entrants advanced; and after accumulating points based on support from over 20,000 public voters within one week, as well as impression ratings from a selection committee, the finalists were narrowed down to just 28 finalists in the five categories.

The finalists were evaluated by an expert panel of nine respected judges evaluating the finalists, including CEO of Ehm & Co., and publisher of the YMC Erica Ehm, Co-Founder of Mabel’s Labels, Media Personality and Digital Influencer Julie Cole, and Tech-maven, Best-selling author and President of AmberMac Media, Amber MacArthur—all who undertook a rigorous review process to select their top picks in each category, which includes one main award, The Mompreneur® Award of Excellence with a top prize valued at over $30,000.

Mompreneurs® is thrilled to announce that Heba Ahmed Malki of Domilya Group Inc., from Milton, ON has been named Canada’s Official Mompreneur of the Year for 2019, and has been awarded the Mompreneur® Award of Excellence.

Mompreneurs® has expanded its awards to recognize and help provide support, funding and exposure in four other deserving business categories, each receiving a prize package valued over $5,000. The four additional awards include: The Startup Award for promising start-ups who have been in business for under three years; The Momentum Award recognizing a business that is either a non-profit or charity, or is a business that benefits the community at large; The Merit Award is for those whose businesses are consultant, franchisee or broker-based and The Distinction Award for exemplary service and leadership.

We are proud to announce the outstanding winners in those four categories as well:

Mompreneur® Startup Award— Suzie Yorke, Love Good Fats, Toronto, ON

Mompreneur® Momentum Award— Denise Bebenak of Meagan’s Walk, Etobicoke, ON

Mompreneur® Award of Merit— Rosanna Marouelli of Modo Yoga Barrie, Barrie, ON

Mompreneur® Award of Distinction—Angela Kafadar of Video PowerUP, Cambridge, ON

Congratulations to our winners, and to our 28 outstanding finalists who are making a difference in the lives of their families, their employees and the Canadian business community.

Features of this years’ conference included remarks from Canada’s Minister of Small Business and Export Promotion, The Honourable Mary Ng; co-founder of Minhas Brewery and investor on CBC’s Dragon’s Den, Manjit Minhas; President of AmberMac Media and TV/Radio host, Amber MacArthur; Founder of Hazel Mae Design Inc and Sportsnet News Broadcaster, Hazel Mae and Founder and CEO of Knixwear, Joanna Griffiths.

To learn more about the Finalists and/or the Mompreneurs® Organization, please visit:

To schedule an interview, profile or interactive segment of any of the inspirational winners please contact:

Dessy Danishwar, PR & Media Engagement

Phone: 905.805.1024

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Sarah Rubenstein – Homelife Power Realty Inc. Brokerage

Sarah Rubenstein is an Elite Mompreneur member based out of Guelph, Ontario. As a sales representative with Homelife Power Realty Inc. Brokerage, Sarah helps people buy, sell houses, and rent while providing quality, dependable service that can be counted on. She does the hard work so her clients have time to concentrate on what’s important to them. We’re excited to share Sarah’s Success Story!

mompreneur Sarah Rubenstein of Home Life real estate

What is your “WHY” behind your business/being an entrepreneur?
Prior to working in real estate, I worked for 9 years in conservation areas all over Southwestern Ontario with the GRCA, Halton Conservation and Hamilton Conservation Authorities. As much as I loved the jobs, I knew that it was not physically sustainable for me as my husband and I wanted to start a family. At that point in time, I could see that I needed some of the opportunities that working in parks as a lead hand offered as I transitioned into a new profession. Some of these opportunities involved long term employment, working with the local community and helping others, being outside and appreciating nature, changing daily routines and tasks, and meeting people. I found that they all fit within real estate.

What inspired you to become an entrepreneur?
When I was young my father passed away, and my mom and I needed to be nearer to family for support. We had to find a new house, in a new city and there were some challenges. I remember my mom saying that she was not being shown a house that fit our needs and ultimately settling for what was presented to her. When we purchased the house that met some of our needs, we discovered it had issues and it turns out she wasn’t properly represented. Years later, it was my turn to buy my first house, and my husband and I encountered those same feelings when looking for a home to purchase — settling for 2nd best. There was this push to buy something even if it wasn’t necessarily a good fit just to make the sale, and an overall complete lack of information.

It was then that I decided I could be a real estate agent that would serve my clients and find their dream and forever home. I can serve my clients, to the best of my ability, and make sure they feel that their needs were met. I am, first and foremost, a support to my clients and I make sure their needs are met. The sale of the house is secondary to their needs — that’s important. That’s what inspires me to be a real estate agent.

What’s the best part about owning your own business?
I love being able to set my own schedule so that I can have time with my family. It’s important to me that I can enjoy playing, guiding and watching our children learn and grow.

mompreneur Sarah Rubenstein of Home Life real estate

What impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
My broker of record and co-worker/mentor made sure that I had the knowledge I needed in order to succeed. As a team, they provided all the information I needed and were open so that I could learn from them and had available for my use vast amounts of educational materials. They’re both personally and financially successful and assured me that as long as I followed the path they knew was successful that I too would succeed. My husband, too, has been my rock through 3 difficult pregnancies and for believing in me while I stepped away from one career path to start another in sales. My mother and an awesome team of babysitters are always there for me when I need coverage so I can help clients. I am very fortunate to have so many people that I can rely on from trade workers (whom I trust will do a great job for my clients) to personal support and babysitters. It takes a village to be successful in this line of work and without all of them behind me to help with the challenges I would not be where I am today!

What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
I believe in helping others and knowing that with every person I connect with in business and in my personal life I am caring and can be of help. I believe the care and love that we give to our children will also help them as they grow and become adults. I believe the values I live by help my clients to be properly prepared and so they have the knowledge to help them make decisions to buy their dream home and help to make the transition a lot smoother for everyone. They know what’s happening, what to expect next and all of their available options so that they can make the best-informed decisions for themselves.

What are you most proud of when it comes to your business/being an entrepreneur?
Hopefully showing my children that if you work hard, you can make anything happen, even against great odds and to go out there and just give it your best in life. When you envision and believe it, great things will happen.

What does the future look like for you and your business?
When I look at my future, I see myself at my children’s events. Whether they are in sports or music or whatever they choose, I want to be there to cheer them on. I see my husband and I being able to make our dreams happen because of the business I have built helping others. I want my business to continue growing and my clients to be able to expand their portfolios, whether it’s buying their first house instead of renting or jumping into an investment property with the knowledge and support they have.

Any tips for women thinking of starting a business?
Don’t give up! It will be hard, but it’s the challenges that take us to new heights and make us better. Keep going, you absolutely can do it.

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Financial Tips for Turning Your Hobby Into a Business

Written by Danette Harkness
Senior Manager – Small Business Banking for 
Coast Capital Savings (BC)

Tips from Coast Capital Savings for mompreneurs to turn a hobby into a businessMany women develop their business ideas from hobbies or personal pursuits, which is great because when you work at something you love, it doesn’t feel like work!

However, to successfully make that transition from favourite pastime to small business, careful planning is needed. At Coast Capital Savings, every day our dedicated business banking experts help emerging entrepreneurs – and mompreneurs – turn their labour of love into a livelihood.

Here are our top tips for mastering the transition:


To monetize your hobby, conduct research to ensure that your idea meets a need or solves a problem. For example, is there interest in learning your hobby? If so, providing workshops or authoring books on the subject may be a possibility. You may also want to make or sell products used by fellow hobbyists. So, if you enjoy painting, a business selling art supplies may be of interest. Alternatively, you may open a commercial studio and produce your own artwork for sale. No matter the route you take, make sure there is a demand for your offering.

Manage Fluctuations

Your hobby-turned-business may not be able to immediately replace your income so it’s advisable to plan a gradual transition from your day job. You may want to launch and grow your business while maintaining your current full-time job, or switch to part-time work while you expand. When your hobby begins to earn sufficient income, you can concentrate on it full time. Regardless, be prepared to go through a lean financial period as you transition and make sure you have the full support of your family during this time.

Map Out Financial Projections

Business success requires smart financial management and decision making. To this end, take time to develop cash flow projections for your first year. This is a key business plan requirement and will also help you assess how you’re doing. I also recommend talking to your financial institution about how they can help. For example, your credit union can help you select a business account that meets your needs, talk to you about business insurance options, or set you up to receive debit and credit card payments from your customers.

Get to Know Your Tax Bracket

Once you start making a profit, Revenue Canada considers your hobby to be a business and that means paying any required taxes. To be on the right side of the law, keep good records and make sure you understand and follow applicable provincial and federal tax obligations. For example, if your income exceeds $30,000 a year, you’ll need to collect and remit GST/HST. Also, familiarize yourself with the tax deductions available to you as a business owner and take advantage of those that apply! Learn more by visiting this link courtesy of Canada Revenue.

For additional helpful tips for small business owners, visit Coast Capital Savings’ Small Business Tips 



Featured image courtesy of


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#MompConf Twitter Party

We’re so close to kicking off The 2019 National Mompreneurs® Conference! What better way to celebrate than to host a Twitter Party so we can connect with you and our incredible roster of sponsors, speakers, partners, and attendees!

With $2,000+ in prizes to give away, we know this is the party you WON’T want to miss!

WHEN: Thursday February 21, 2019
TIME:   9pm – 10pm EST

Be sure to follow our sponsors and partners PLUS RSVP below for your chance to win!


@NationalBank  @TruShieldIns  @GoDaddyCanada  

 @UPS_smallbizCA  @Vistaprint  @DSACanada  



1 x Visa Gift Card from DSA Canada (valued at $100)

1 x Prize Bundle from TaLii Towels – set of 3 towels (valued at $100)

10 x 2-Day General Admission Passes to The 2019 National Mompreneurs® Conference (valued at $97 each)

1 x Canadian Red Women’s Onesie PJ from Strong & Free (valued at $90)

1 x UPS Canada Prize Bundle with Spa Gift Card & S’Well Bottle (valued at $90+)

1 x Prize Bundle from 2019 Mompreneur® Award Finalist Snugabell (valued at $100)

1 x Gift Certificate towards a custom order with Rakhee Chopra (valued at $125)

1 x Gift Card towards a Headshot Session with Julie Rock Photography (valued at $75)

1 x Success Journal from Daily Greatness (valued at $60)

1 x Haitian-Made Moontastic Necklace from 2019 Mompreneur® Award Finalist Mango + Moose (valued at $56)

1 x SocialLite Vodka pool float, t-shirt, and hat (valued at $50)

1 x Indian-Made PomPom Scarf from 2019 Mompreneur® Award Finalist Mango + Moose (valued at $49)

1 x Indian-Made Bold Silver Bangle from 2019 Mompreneur® Award Finalist Mango + Moose (valued at $42)

2 x Annual Subscriptions to Mompreneur Magazine (valued at $39.95 each)

5 x Prize Bundles from 2019 Mompreneur® Award Finalist Lotus Liners (valued at $39.99 each)

1 x Guatemalan-Made Tassel Satchel from 2019 Mompreneur® Award Finalist Mango + Moose (valued at $38)

1 x Sandwich Box and Condiment Container from Dalcini Stainless (valued at $33)

4 x Gift Cards to Indigo from 2019 Mompreneur® Award Finalist Beyond the Classroom (valued at $25 each)

1 x Gift Card from Organic Garage (valued at $25)

1 x Visa Gift Card from GoDaddy Canada (valued at $25)

… more prizes to be announced!


Please RSVP Below in order to qualify for prizing…

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Edita Atteck – Edita Atteck Creative Living

Edita Atteck is an Elite Mompreneur member based out of Burlington, Ontario. As the owner of Edita Atteck Creative Living, she works with busy professionals who are looking for a road-map to emotional and mental freedom, and whose desire is to become better parents, partners, and leaders in their lives. Edita’s expertise is in helping people develop Emotional Literacy, overcome stress and anxiety, improve relationships, and unlock their innate leadership. She is a speaker, mentor, and author.

Some of Edita’s offerings include:

  • Awaken Your Inner Leader: Transform Stress, Develop Emotional Mastery and Thrive book
  • My Wholeness Revolution 8-week e-course and/or short audio recordings
  • Live seminars, empowerment group sessions and workshops
  • Private mentoring/coaching for executives and leaders

We’re excited to share Edita’s Success Story!

mompreneur Edita Atteck Creative Living

What is your “WHY” behind your business/being an entrepreneur?
My mission is to change our workplaces and families, for the better. This includes helping business owners and leaders develop emotional mastery, build the foundation for their mental and emotional health. The way we define “success” in our world today, seems to come with quite a big price tag. After meeting many “successful” executives, entrepreneurs, etc. who devoted their time to building a business or building a career, I realized it was rare to find someone who was not challenged by at least one of the following: stress, anxiety, sleep issues, digestive struggles, weight issues, chronic issues, or relationship issues including parenting struggles. I want to contribute to a healthier and more compassionate world.

mompreneur Edita Atteck Creative LivingWhat inspired you to become an entrepreneur?
After I became a mom, I realized that the current economic model we have, was not working for me and my family. I kept asking myself how can I fulfill my mission and passion but not at the expense of maintaining equilibrium within myself, modelling healthy processing of emotions, and supporting the development of my child’s healthy nervous system. Who we are being as human beings is the most important factor in our children’s health. I believe that signing up our kids for numerous activities, supplying them with gadgets and technology, letting them spend more time with their peers than parents, doesn’t support healthy development. I dreamed of creating a social enterprise that will be a change agent while providing a source of income to support my family’s practical and material needs.

What’s the best part about owning your own business?
Sleeping in when I need to.
Never ending learning.
Building something much bigger than myself.
Being around and available for my daughter.

mompreneur Edita Atteck Creative LivingWhat impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
My clients inspire, teach and challenge me to be the best supporter that I can be. I have the privilege of helping my clients make incredible shifts in their lives, re-frame their perspectives, and succeed. Additionally, I have learned so much from my ongoing studies. Some of my biggest influencers include Dr. Gabor Maté and Dr. Peter Levine among many others. While I learned from many entrepreneurial “gurus” (Tony Robbins, Mike Michalowicz, Seth Godin, Marie Forleo, etc.), I also realized that entrepreneurship doesn’t mean eliminating competition, working insane hours, neglecting sleep, overwhelm, etc. Being in between entrepreneurship and health education, made me realize that we need to redefine what entrepreneurship means to us. To me, it doesn’t mean that there is one winner who takes it all. To me, it means collaboration, community, and creating a change that can be a win-win for everyone.

What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
Transparency, honesty, self-care, and compassion.
The only way I can support others is through living my values and daily practice of what I preach.

mompreneur Edita Atteck Creative LivingWhat are you most proud of when it comes to your business/being an entrepreneur?
Watching my clients transform in front of my eyes. I have received the most inspiring testimonials from my clients that drive my continued passion. Last but not least, publishing my book.

What does the future look like for you and your business?
I plan to continue my business well into my 90’s and beyond, and have no plans for retirement. Being on a mission is very different from having a job. I trust that my work will impact many leaders who in turn will influence those around them.



Any tips for women thinking of starting a business?

Take care of yourself; always.
Start with baby steps if you need to.
Having a supportive partner or a family member is so important.
Define what success means to you.
Trust yourself.

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How to Make Telecommuting Work for Your Business

Telecommuting is becoming the biggest trend in today’s workforce. It eliminates the dreaded commute for employees, it allows for a healthier work-life balance, and let’s face it – employees love to work from home when given the opportunity. From a company’s perspective, it reduces the need for office space, provides flexibility, and makes you a competitive employer.

It’s important to note that, since telecommuting employees are vastly different from employees working in the office, you need to manage them differently. With more distractions around and less supervision, there is the potential for telecommuting employees to be less productive. Here are some strategies to help you make telecommuting work for your business:

Decide if it’s the right fit.

Does telecommuting make sense for the jobs at your company?

Can the tasks adequately be completed remotely and without oversight?

Would telecommuting work for your employees?

Are they trustworthy, independent and sufficiently motivated?

Keep in mind that many excellent employees are not capable of effectively working from home.

Outline guidelines and parameters.

What are your expectations of telecommuting employees?

Should they be online and working at specific times?

Should they always be available during office hours to accept phone calls?

If they have children at home, should they have another person there to care for them?

Or are you only interested in whether or not the employees complete their work on time?

It is essential that you are clear about your expectations of your employees.

Schedule regular meetings. 

Accountability is key with telecommuting employees. With so many distractions around, even the most motivated employee can get off track. When you have regular check-ins, your employees know that they will have to take responsibility for their progress (or lack of) and that alone can be a strong motivator. Additionally, regular meetings allows you to better keep on top of what is happening in your company and make changes as needed.

Use instant messaging.

Even if you are taking a hands-off approach with your telecommuting employees, you may find it helpful to encourage the use of instant messaging. When you have all of your employees plugged in at the same time, for at least part of the day, issues can be addressed immediately and you can make sure that everyone is on the same page.


When considering telecommuting, your first reaction might be that it’s not worth the trouble. However, while there may be a bit of a learning curve, most employers have found that their telecommuting employees are actually more productive. The reality is that telecommuting is the way of the future. Providing employees with a flexible work environment will make you a more attractive employer, which will benefit your business.


Written by Karen Bivand

Posted on

Kate Belbeck – Belbeck’s Family Farm & Rent The Chicken

Kate Belbeck is an Elite+ Mompreneur member based out of Moffat, Ontario. She is the owner of Belbeck’s Family Farm featuring Rent the Chicken, helping families bring a simple food source (eggs!) closer to their table!

Kate aims to do this in the easiest possible way for our customers – with a short term rental of a complete set-up: portable coop, feed and hens all included! Education is really key; when clients are completely supported in their journey, it takes the overwhelm out of an experience that is very new for most. Kate teaches clients how to care for their hens, helps with any questions or concerns that could arise, and even helps beyond the end of the rental term. If customers decide to get their own hens sometime down the road, she will still be there, offering them the same great support! Kate also provides hatching rentals to allow schools, daycares, homeschoolers and private residences to experience the life-cycle of egg incubation, hatching and rearing chicks. The best part is that this program is only 5 weeks long and the chicks return to Belbeck’s Family Farm at the end of the rental period.

We are so excited to share Kate’s Success Story!

mompreneur Kate Belbeck of Belbeck's Family Farm in Moffat, Ontario - female entrepreneur in rural Ontario


What is your “WHY” behind your business/being an entrepreneur?
The why behind my business is really all about community. Feeling connected to something is important to me and I want others to feel that support. There are a lot of ways that this happens – firstly, I get to have my family connected to my business! My husband and 3 sons are all involved in helping with various parts of our Rent The Chicken journey. The families that we rent to- get to experience the supportive community that Rent The Chicken provides. Additionally, they often see it within their own actual living community- having backyard hens or hatching eggs is something that draws people in and they want to be involved.

 mompreneur Kate Belbeck of Belbeck's Family Farm featuring Rent the Chicken - in Moffat, Ontario mompreneur Kate Belbeck of Belbeck's Family Farm featuring Rent the Chicken - in Moffat, Ontario

What inspired you to become an entrepreneur?
I’ve been an entrepreneur in one way, shape or form since I was 17 years old. My parents were both entrepreneurs so I think it just runs in my blood. It took me a long time though to find that thing that really fit, and that I was passionate about. After a period of time as an employee, I chose to start my current entrepreneurial journey when I did because I wanted to be home with my children more and have them involved in my business. After the unexpected death of my daughter in 2012, I really came to value that important time together even more as I learned firsthand just how precious that time is.

What’s the best part about owning your own business?
By far the best part of owning my own business is that I am able to involve my family in it! That goes beyond just my husband and children. Even my parents and sisters have played a role in its success. I truly believe that many hands make light work and that even if you are solopreneur, you need to surround yourself with people that lift you up and support you.

mompreneur Kate Belbeck of Belbeck's Family Farm featuring Rent the Chicken - in Moffat, Ontario

What impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
There are so many people and events that have led me to where I am in this journey. First and foremost would be my family. My parents for showing me that entrepreneurship was a great road to take even though there can be bumps in the road. My husband and kids for being involved in the everyday functions of the business and for being flexible to see me a bit less during our peak times. I also am extremely thankful for the ingenuity of Jenn and Phil Tompkins who are the founders of the Rent The Chicken parent company. Their brilliant concept has given me so much joy, and purpose since I took a leap and joined in, in 2015. They are some of the most supportive and giving people and that has truly allowed me to grow and succeed. Finally, I have to include joining the Mompreneurs community. Mompreneurs came into my life when I needed to feel like I had a community of support around me. I have never met another group of women who are champions of one another so much. Additionally, the educational and motivations resources are incredible and I wouldn’t be remotely close to where I am without everything Mompreneurs has provided.

mompreneur Kate Belbeck of Belbeck's Family Farm featuring Rent the Chicken - in Moffat, Ontario

What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
In my life, I really value family and community. Learning the hard way that time isn’t guaranteed, really changes a person and makes you really think about priorities. My family is my highest priority and I think this comes through in my business as we are all involved. My husband helps with all of my deliveries and my eldest son is on most deliveries as well and really enjoys helping people get started. Life as an entrepreneur can be hectic, and sometimes we sacrifice time with our families, but I try to involve them as much as possible to balance this. I also love bringing people together and teaching them new things. I love helping people and I love to make them feel less overwhelmed when they are trying something that might be completely foreign to them. My role as a business owner allows me to bring all of those pieces that are important to me into a central place in my business.

What are you most proud of when it comes to your business/being an entrepreneur?
There are a lot of things that I am proud of but the one that tops the list is that my kids love to be involved and they want to do what I do one day. I’ve been honoured to win a few awards that I wasn’t expecting, including the 2018 Mompreneurs Momentum award and the 2016 and 2017 Rent The Chicken Top Performer award. I am very proud of these accomplishments and they have been really important for me personally to build confidence in my life as an entrepreneur.

What does the future look like for you and your business?
The future is bright for me and my business! I have some big expansions planned that will allow me to help more people, both with getting started with chickens, and getting started with business! I’m very excited for what is to come!

Any tips for women thinking of starting a business?
My advice to women thinking of starting a business is to just go ahead and do it! Take the leap! And it’s completely okay if it’s more like a hop than a leap. It’s completely okay to start small and grow in a way that best serves you and those around you. From my own experience, where it took a long time and many attempts to find my passion and the business that let me live it, don’t be afraid of failure. Each “failure” is actually a lesson and a step that brings you closer to your own definition of success.