Angela Kafadar is an Elite Mompreneur member based out of Cambridge, Ontario. She is the Creative Content Creator for Video Power Up, where she has helped hundreds of clients create thousands of videos over the last 13 years alongside her husband Scott. Angela was also named the 2019 Mompreneur Award of Distinction winner, showing exemplary dedication and service within her industry. We are so excited to share Angela’s Success Story!
The Unique Video Power Up Approach
In the past, it would cost thousands of dollars to create a marketing video – which was out of reach for the majority of small growing businesses. With the evolution of the smart phone, we now all have the technical capability to create videos. So we wondered, why weren’t mompreneurs taking advantage of this? The answer turned out to be 2 main reasons:
- FEAR: Not knowing what to say, how to say it, what if they were judged on how they look or sounded? What if they did something wrong?
- TECH SKILLS: Is there more to just hitting record? What other skills are necessary to do this? What about getting the videos up on the different social media channels?
So this started us on the path of creating a program to help entrepreneurs find all the answers to their questions, and give them a mentor to ask for help when needed. This is how Video Power Up was formed.
We created a library of training videos, and we also work one on one with developing content for our clients via video conferencing, where we not only create content together, but also talk through challenges and screen share to walk through different technical processes for our clients who are all across Canada and the U.S.
What is your “WHY” behind your business/being an entrepreneur?
I was born with an entrepreneurial spirit, and ran several businesses. I don’t think I’m much different than any other entrepreneur. We have a passion to live just a little different and take more risks, because the ultimate reward is freedom, not being held down creatively or professionally, and not leaving my future in someone else’s hands. There’s also this burning desire to help other entrepreneurs – because in that quest for independence from typical corporate life, there’s a lot of loneliness, doubt, and for me, there was a moment in time where after my son left for school, I felt lost and alone.
What inspired you to become an entrepreneur?
My Oma who immigrated from Germany to find a better life after the war ran a business here with my Opa. She worked her fingers to the bone, with a never ending smile on her face. Honestly, she was and still is the hardest working person that I know. For her, it wasn’t hard to be successful, because success is just a perspective. For her, success was having enough food on the table for her family. It meant sleeping soundly at night without sirens and gunfire. It meant not having to worry about your home being taken from you by soldiers who also want to hurt you. So really, to her, success meant freedom. There were many other inspirations between my childhood and today – I’m inspired by moms and women around me who have the ability to take a seed of an idea and grow it into a million dollar idea. Every year at the Mompreneurs Conference, I walk in just so happy to be there, and I walk out in awe of the women around me and with a new found excitement that the option to really play big is REAL and achievable.
What’s the best part about owning your own business?
Building a sense of community within my business – be that for me, or for my members/clients – has been a big goal of mine! After all, don’t we all want that sense of belonging, acceptance, and value? That is why I’m so passionate about being an entrepreneur. Second to that is the freedom that my business allows me – the chance to travel with my business, instead of “getting away from it”, and I love that. It’s been a big goal for me to spend my winters in warmer climates, volunteering, and through my business I’ve finally been able to see that happen.
What impact did other people/experiences have on you, and how did they help you get to where you are in your business today?
In my 20+ years of business, there is one person who helped me through a big obstacle. When my son left for college in North Carolina, I experienced a downward spiral in my personal and professional life. I was failing in my business and deeply lonely and saddened in my life. I reached out to her and the next thing I knew, I was at her house for a Christmas get together with other women in business. From there, my sense of belonging went from dismal to great. The women I met were amazing entrepreneurs, and many had made me feel very valued as well. It all started there! I am so grateful for Tessa Kampen and the Mompreneurs community every day.
What values do you believe in and live by, and how do they shine through when it comes to your role as a business owner?
I believe that showing empathy, kindness, understanding, compassion goes a long way in business – before anything else!
What are you most proud of when it comes to your business/being an entrepreneur?
I am most proud of the success my clients experience after working with me! It could be a great video that we created together, or just them taking a leap to learn the skills to do a video, or apply their skills to their social media strategy and get real results. That is really what excites me most.
What does the future look like for you and your business?
Oh boy – there is a lot of opportunity right now to help businesses with video content creation! We have already launched Pop-Up Video studio, and we are looking for growth opportunities there. We are also going to be providing some very niched solutions for specific industries, and we will open up our reach over the border.
Any tips for women thinking of starting a business?
Find a group of people who “get” you, and who make you feel loved and inspired, but who also help you feel valued when you feel like crap, who can lift you up when you feel down, and who can help you succeed when you feel like you’re failing!