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2015 Mompreneur® of the Year

Andrea Iervella 2015 Mompreneur of the Year - Mompreneur Award of Excellence presented by TruShield Insurance

This past weekend marked a celebration of International Women’s Day, as well as recognition for the achievements of Mompreneurs across Canada! We are honoured and excited to announce the Grand Prize Winner of The 2015 Mompreneur® Award of Excellence, presented by TruShield Insurance:

Andrea Iervella of Calgary, AB – Founder of SchoolWorx

Andrea was one of 12 Finalists up for this year’s award – a collaboration between ParentsCanada and Mompreneurs®, and the only finalist based outside of Ontario. Her acceptance speech was moving, as she told of her struggles in running her business between naptimes and meeting the needs of her family. Andrea encouraged other attendees to ‘put themselves out there’, telling her story of attending the previous year’s Mompreneurs® Conference, getting outside of her comfort zone and aiming to make as many connections as possible, not knowing a single person in the room. She had set a goal for herself to be on-stage at the 2015 Mompreneurs® Conference & Awards, and told the audience that if she could do it they could too. Andrea was congratulated on stage by Tony O’Brien, Senior Vice President for Small Business & Personal Lines at TruShield Insurance, as well as given an emotional send-off from 2014 Grand Prize Winner Elaine Tan Comeau of Easy Daysies. We are thrilled at what this next year will hold in store for Andrea, and we can’t wait to share her story with other moms and entrepreneurs around the country! Find out more information on SchoolWorx >>

“It was my sincere pleasure to announce Andrea as our winner for the 2015 Mompreneur Awrd of Excellence; she absolutely epitomizes who a mompreneur is: smart, capable, innovative, and resourceful with a passion to make sure her family life doesn’t suffer for her work life. What Andrea has developed with SchoolWorx is unique and also intrinsically helpful to the broader community on so many levels; I’m excited at the many opportunities this year will hold for her, and look forward to helping Andrea push her business forward as Canada’s Official Mompreneur of the Year!” – Maria Locker, Founder & CEO of Mompreneurs®

Mompreneur of the year Andrea Iervella with Cheryl Hickey of Entertainment Tonight and Maria Locker CEO for MompreneursThe task of assigning one final winner is not an easy feat, and the voting and selection process was a rigorous one that spanned over 3 months of commitment, planning, and evaluation. Our Judges Panel for The 2015 Mompreneur® Award of Excellence included:

Tony O’Brien – Senior Vice President of Small Business & Personal Lines: TruShield Insurance

Paul Gaspar – Director of Small Business: UPS Canada

Maria Locker – Founder & CEO: Mompreneur Showcase Group Inc.

Erica Ehm – Creator & Publisher:

Kelsey Ramsden – Canada’s #1 Female Entrepreneur (2012/13)

Julie Cole – Co-Founder & Vice President: Mabel’s Labels

Leigh Mitchell – Founder & President: Women in Biz Network

Melissa Arnott – Founder: BabyTime Shows


A sincere congratulations goes out to all 12 Finalists, they are all incredible business women who deserve the recognition that has come their way! Special mention goes to the following featured finalists:

Start Up Recognition Award Winner: Cassie Krygsman of London ON – Curiosity Box

Runner-Up: Lianne Warne & Jenn Stretch of Oakville ON – Tri-Fun Kids Triathalons

2nd Place: Ashley Srokosz of London ON – Love What You Eat

3rd Place: Deborah Hilton of Milton ON – Health Matters Home Care Services

4th Place & Most Accumulated Votes: Julie Berg of Kitchener ON – Dressed to Deliver


What Andrea took home:  Andrea’s title of “Canada’s Official Mompreneur® of the Year” for 2015 comes with much more than just a name! Andrea has been awarded over $35,000 in cash and business services to help support her efforts and propel her business to the next level, including:

  • $2,000 cash prize, plus flight/accommodations & attendance to the Mompreneurs Conference, and a full year of sponsorship on, courtesy of Mompreneur® Showcase Group Inc.
  • Profile on and 1/3 Page Ad in ParentsCanada Magazine, courtesy of ParentsCanada Group
  • Brand Marketing & Promotion package, courtesy of SparqStreet Communications
  • Business accountability & mentorship with Mompreneurs® Founder & CEO Maria Locker
  • “Grow Your Business Foundations” coaching with Shelagh Cummins

How it worked: Nominations began in November, 2014. All nominees were encouraged to ask for votes from friends, family, and colleagues in order to help them place as an official finalist for Round 1 of the Award. Additionally, 2 “Wild Card” finalists were chosen by the Judges Panel; these were nominees who the judges felt should be in the finalist round but who did not have accumulated votes to get them there.  Once the 12 Finalists were announced, each finalist then submitted a rigorous “Finalists Essay” where they were able to tell their story and describe their journey to “mompreneurship” more fully. Judges were then set to the task of allocating points to the finalists, based on their essay submission, surrounding the following criteria and points system:

  1. Product/Service Innovation: Is the product/service innovative and helpful to address the needs of Canadians? Are there key differentiators for the business that have contributed to its success? [200 points]
  2. Growth Potential and Scalability: Does the business show potential to scale up and grow, whether through geographic or market expansion, product line extension, franchising etc? [200 points]
  3. Revenue: Does the business possess a healthy revenue stream demonstrating that the business has moved beyond the idea stage to one able to derive revenue? [100 points]
  4. Community Impact: Has the finalist made a meaningful and positive impact on the community through donations, leadership roles, etc? [100 points]
  5. Inspiration to Others: Does the finalist have an inspirational story that will inspire other moms to choose the path of entrepreneurship? [200 points]


mompreneur award winner andrea iervella 2015

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