Every parent knows the swell of pride that happens when your little one presents a piece of artwork they’ve done all by themselves. That feeling never really goes away, but somewhere after the 10th or 50th piece, another feeling starts to creep in – ‘Where am I going to keep all this stuff?’
For Mompreneur® Member Andrea Iervella, the solution was to photograph the art and make hardcover photo books. It solved the problem of storage and made it easy to enjoy the creations. When she started to share the books with friends and family, the idea for SchoolWorx was born.
Now anyone can preserve a child’s art without having to fill up tubs – from bins to books, as the company motto goes – by sending it directly to SchoolWorx where it’s professionally photographed or scanned (even restored if necessary!) before being printed and beautifully bound. It’s an amazing solution that parents everywhere are jumping on. No surprise then that Andrea was named 2015 Mompreneur of the Year.
What inspired you to become an entrepreneur?
My earliest memories of entrepreneurialism date back to when I was a child! I remember sitting in the back of my families van on road trips devising new products that the world so desperately needed…like purposeful lipstick cases to t-shirt designs and even new home models.
With a father who was a successful entrepreneur himself, I naturally went on to acquire my Bachelor of Commerce Degree and majored in Marketing. After many years of building a career as a Marketing Manager in Calgary I decided to put my career on hold and raise a family. It wasn’t until after my third child that I felt like I needed to do more!
I loved being a stay at home mom but I was ready to nurture my own spirit. I often tell people that there is something different about entrepreneurs…there is a spirit that entrepreneurs have that does not let them stop creating/solving/doing! It can stay hidden while an entrepreneur continues to work for others but it shines its light frequently until you are ready to acknowledge it!