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Lindsay Whisen – EASE UP

Everyone Can Use a Little Extra Organization…

… Mompreneur® Member Lindsay Whisen founded her company, Ease Up, knowing that this is a pain-point for so many people, and she’s made it her mission to help solve the many organizational dilemmas that so many of us face! We interviewed Lindsay to find out the inspiration behind her amazing company and the family that supports her.

Ease Up logo - Lindsay Whisen Mompreneur Member


What inspired you to become an entrepreneur?

For me, it was less of being “inspired to become an entrepreneur” and more of “discovering that I have always been an entrepreneur”. Again, for me, it was less of being “inspired to become an entrepreneur” and more of “becoming extremely dissatisfied with the status quo of being employed”. Being an employee was stifling for me. Over and over I felt that my employers undervalued, underappreciated and undercompensated my skills, effort, loyalty, attitude, work ethic and dedication – and all of that does not lead an individual to a very good place. Having discovered that I have a strong and true entrepreneurial spirit is empowering – personally, professionally and financially.
Lindsay Whisen - Mompreneur Member

What’s the best part about owning your own business?

The best part of owning my own business is the creation of it. And what I’m talking about is more than just the creation of the products, service, policy and procedures; it is the creation of the mission, vision and values behind what my company does and how we do it – that’s the really satisfying part. As the business owner I am allowed to build my business with the character traits that I love; integrity, equity, usefulness, caring, creativity, team work, appreciation; I then let these character traits inform the products, services, policies and procedures I create. The best part of owning my business comes from this, knowing that the mind, heart and soul of my business in within my own quality control.

Continue reading Lindsay Whisen – EASE UP

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5 Conversations You Should Never Have Over Email

ID-100224908While email is convenient, it is not always the best way to communicate.  When you are trying to explain a complex concept or if your message is emotionally charged, it is probably better to talk over the phone or face-to-face.  Here are five conversations that you should never have online.

We can’t deliver on what was promised.

Since there is a good chance that your customer will be upset by this news, it is best to talk on the phone where you can better explain the situation.

We no longer require your services.

Don’t terminate someone’s contract over e-mail.  Pay them the respect of a face-to-face or telephone conversation. Continue reading 5 Conversations You Should Never Have Over Email

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Grace Moores – The Moores Group

Grace Moores - The Moores Group, Mompreneurs

Grace Moores has been a member with Mompreneurs® since the beginning in 2010, and has since advanced to become Corporate Accounts Manager for the team. Her company, The Moores Group, is dedicated to helping small business owners find the support they need financially in order to help their business grow.


What inspired you to become an entrepreneur?
My family. I wanted to be home for them, but also make a difference to my families future.  Being self employed allowed me to set my own schedule to fit around my family, whilst generating an income.

What’s the best part about owning your own business?
Flexibility. Being able to take my kids to school and back everyday.  Volunteering in their class or on field trips.  Topped off by the comfort of working from my own home.

Can you describe a typical day?
My typical day starts between 5.30am and 6pm. Normally with a short workout, then some me time to either meditate, read my books or catch up on emails, before getting the children up for school. My business day officially starts after I’ve walked the kids to school, and is normally scheduled with calls and follow up most of the day.  I then pick the children up from school and spend some time with them at the park or with friends. I normally jump back to work after dinner around 6.30pm.

Who do you count on for help? Do you have a network of family that answer the call?
Our extended family is all in the UK, so we have built an amazing support network here of neighbours and friends who have helped us out when we need it.  They are awesome!

Have you ever had to sacrifice something at home for work? Or vice versa?
My first business was corporate jewellery shows. I remember the first time I had to cancel a show because my son was sick. I thought I would never get invited back.  Everyone totally understood and my spot was held open for me.

What do you do on a day off? Do you even know what a day off is?
Weekends are famly time, we normally go for a walk at one of the local conservation areas.

Are you active in your community? What does supporting local mean to you?
I volunteer at my children’s school and also volunteer in some of the Horticultural Gardens at a senior centre, hospital and library. If we can support one another, we will all grow.

Name another entrepreneur who inspires you.
All entrepreneurs inspire me, we all have so much to learn from each other.

What does the future look like for you and your business?
The future is looking awesome, as we are seeing solid growth year on year. We are a marketing agency that specialises in sponsorship for small businesses with communities or members.  Helping our clients grow, helps us grow..

Any tips for moms thinking of starting a business?
First tip would be just do it, don’t wait for the logo, branding and business cards, find your first customer and learn, we all need to make mistakes to grow. Second set a schedule or boundaries so that business doesn’t eat into family time and vice versa.


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Creating BIG Goals… 2 Easy Tips

What’s the single biggest thing you can imagine that will grow your business or change your life? It’s a straightforward question, but not an easy one.

Your answer to this question will take you closer to your BIG Goal, by which I mean something more than just small improvements or modest growth. Because let’s be honest, it isn’t very bold to just do marginally better than the year before. So when you are answering this question, take a moment and think to yourself “Am I thinking big enough?”

Your BIG goal is not something that you will achieve in a week or a month. It may take a year or years even to get there. If that is the case, then you ARE thinking BIG! For example; if your sales growth last year was 3.5% and you are aiming for 4% this year, that is an incremental goal and you have a good chance of achieving that goal. But what if your goal was 15% instead? That is a bold move and maybe you’ll get there, maybe you won’t but making the attempt will mean opening your mind to different possibilities and thinking outside the box. Even if you end up with a 7% increase– that is way better than the 4% you were originally aiming for!

Here is a great tool to use when trying to achieve that BIG goal…  Continue reading Creating BIG Goals… 2 Easy Tips

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Make safety a priority at your next staff event

Group Of Friends Having Outdoor Barbeque At Home

With summer coming to an end, you may be planning some sort of an off-site event to bring your employees together to celebrate the warm weather. While you’re getting everyone together and organizing the event, an important part of that planning should focus on getting everyone to and from the event safely, and making sure that the facility itself is clean and safe.

To help you ensure that the event goes as planned and reduce any flare-ups, we’ve put together a checklist that you can use for any recreational outing that takes place outside the workplace.


  • Collect signed consent forms
  • Complete written agenda – include:

Name and address of location visiting
List of all individuals going on trip
Expected return time
Main contact person and number

  • Provide the written agenda to staff who will not attend the trip

Continue reading Make safety a priority at your next staff event

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Andrea Iervella — SCHOOLWORX

Every parent knows the swell of pride that happens when your little one presents a piece of artwork they’ve done all by themselves. That feeling never really goes away, but somewhere after the 10th or 50th piece, another feeling starts to creep in – ‘Where am I going to keep all this stuff?’

For Mompreneur® Member Andrea Iervella, the solution was to photograph the art and make hardcover photo books. It solved the problem of storage and made it easy to enjoy the creations. When she started to share the books with friends and family, the idea for SchoolWorx was born.Andrea Iervella - Mompreneur Success Story - SchoolWorx

Now anyone can preserve a child’s art without having to fill up tubs – from bins to books, as the company motto goes – by sending it directly to SchoolWorx where it’s professionally photographed or scanned (even restored if necessary!) before being printed and beautifully bound. It’s an amazing solution that parents everywhere are jumping on. No surprise then that Andrea was named 2015 Mompreneur of the Year.


What inspired you to become an entrepreneur?
My earliest memories of entrepreneurialism date back to when I was a child! I remember sitting in the back of my families van on road trips devising new products that the world so desperately needed…like purposeful lipstick cases to t-shirt designs and even new home models.

image of an open schoolworx photobook

With a father who was a successful entrepreneur himself, I naturally went on to acquire my Bachelor of Commerce Degree and majored in Marketing. After many years of building a career as a Marketing Manager in Calgary I decided to put my career on hold and raise a family. It wasn’t until after my third child that I felt like I needed to do more!

I loved being a stay at home mom but I was ready to nurture my own spirit. I often tell people that there is something different about entrepreneurs…there is a spirit that entrepreneurs have that does not let them stop creating/solving/doing! It can stay hidden while an entrepreneur continues to work for others but it shines its light frequently until you are ready to acknowledge it!

Continue reading Andrea Iervella — SCHOOLWORX

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Use LinkedIn Strategically for Your Business

linkedinHave you determined that LinkedIn is a waste of time for your business?  Have you created a profile and built a network without getting any real results?  The reality is that most entrepreneurs are using LinkedIn but not as effectively as they could be.  The possibilities of social media are endless but you need to approach it like you would any other area of your business.  It requires a strategy and you have to be consistent with it. Here are some tips that will help you use LinkedIn in a way that will open doors for your company:

Identify and reach out to people who are highly connected.

On LinkedIn you are only limited by your connections.  If you are connected to a lot of people, your scope is significant.  Consider your contacts as a doorway; through them you are able to access everyone that they are connected with.  When you reach out to people who already have a lot of strong connections, you are able to leverage all of those relationships to the benefit of your company. Continue reading Use LinkedIn Strategically for Your Business

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Head Lice Awareness Day Raises Money for Charity

News Release: August, 2015
Lice Squad, the leading head lice removal franchise system announced they are donating an entire day’s service revenue system wide to The Children’s Aid Foundation to mark Head Lice Awareness Day on September 17, 2015.

“Lice Squad is hosting the day to bring attention to the overuse and abuse of pesticides on children and the environment,” explained, Dawn Mucci, President and Founder of Lice Squad.  “We know that head lice can be solved without the use of harsh chemicals.  We want to enact a change that will have a positive impact on the health of children, families and the environment and stop the stigma surrounding head lice. This common human condition affects over 2.4 million Canadians and we are all susceptible.  It is time for a TLC approach to treating head lice and people who experience it.” Continue reading Head Lice Awareness Day Raises Money for Charity

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A Real Retirement Story


The Value of Advice:  Paul Lowey – Vancouver, British Columbia
Paul Lowey is a confident man, a family man and a businessman. A devoted husband and father, Paul found himself out of work in 2008. Rather than wait for work to come to him, he decided to start his own film production and animation company, Gloo Studios. Since that day, the business has been going from strength to strength. As a small business owner, Paul understands the value of expertise. That’s why, when it came to planning for his retirement, he sought the advice of a financial advisor. And although retirement is still a long way off, he can rest easy knowing the future is taken care of.
Continue reading A Real Retirement Story

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Top 10 FREE Programs to Help With Your Business – PART 2

written by Stephanie Goertz, Licensed Owner of KW Area Mompreneurs®

I hope you were able to try out the first 5 programs that I listed in the”Top 10 Free Programs to Help You with Your Business- Part 1″. As a new business owner some of the programs available to you can be overwhelming and time consuming since they can demand a steep learning curve.

Hopefully you will find that some of the programs listed in the first half and now in the second half of this blog are fairly easy and quick to use. Continue reading Top 10 FREE Programs to Help With Your Business – PART 2