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Why Should Your Business Expand to Another Country?

Ever wondered what it would take to expand your company reach into other countries around the world?

Thanks to our partners at UPS Canada, now you can print off these handy resources to help you learn exactly what opportunities are available and why you should explore expanding to countries like Germany, Mexico, China, and the U.S.!

Click the images below to view the full resource and download or print! Continue reading Why Should Your Business Expand to Another Country?

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5 Myths to Debunk That Will Help you go Back to Work and Still Breastfeed

Expert advice from the team at The Womb (World of My Baby)

breastfeeding myths to debunk for women and mompreneurs going back to work

It would be so nice if we could continue to stay home with our little ones, but for most of us, going back to work is a reality. For many mothers in Canada, we are lucky to have one year of maternity leave before returning to work. But some need to go back sooner, and for those who do get the full year, they would like to continue their breastfeeding relationship. Many ask, “Do I need to wean just because I’m going back to work?”

The answer is no. It is hard enough to be separated from your baby, so being able to breastfeed when you are together benefits both of you emotionally and physically.

Here are my top 5 myths about breastfeeding and going back to work after the one-year maternity leave.

1. I need to stop breastfeeding when I go back to work.
Absolutely not! Yes, it may be a bit challenging at first to juggle getting back into the swing of things with working and continuing to breastfeed, but it is just an adjustment. Going back to work is an adjustment in itself anyway. The benefit of continuing to breastfeed, is that you can still renew that closeness and one-on-one time with your baby when you are home – which makes the adjustment of going back to work easier for both of you.

A side bonus is that many children who will go to a daycare setting when mom returns back to work, will come in contact with new and unexpected viruses and germs. When you breastfeed, you pass on valuable antibodies to your baby through your breastmilk. So, although it is inevitable that your little one may get sick, they will most likely recover sooner or not get as ill if you continue to breastfeed.

2. I will need to pump when you go back to work.
Many women have a love-hate relationship with their pump and many haven’t pumped for months. They often wonder “When will I find time in my day to pump? Where will I pump and where will I store the milk?” Of course, this is always an option and you can speak with your employer about setting up a room for you to pump and for you to store your milk (it’s their legal obligation to do so) but you don’t need to pump. Many mothers will simply hand express a bit while away if they feel too full and just breastfeed when they are with baby. Sure, the first few days when you go back to work may be tough and you may be a bit uncomfortable and leak a little. No problem, bring an extra shirt just in case, learn how to hand express and by the end of the week your body will adjust and you will be fine! Continue reading 5 Myths to Debunk That Will Help you go Back to Work and Still Breastfeed

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Tara Kanerva – Inspired Outcomes SHE

Tara Kanerva is an Elite+ Mompreneur member based out of Guelph, Ontario. She is the Co-Founder of Inspired Outcomes SHE, a branch of coaching and teaching that focuses on the inner sense of being a woman in a world that is changing so radically in it’s expectations, it’s definition and it’s understanding of women. Tara and her husband have built Inspired Outcomes over the last three years to become a busy, successful, ever evolving epi-centre of growth and inspiration in the city.  Building on that success, Tara launched IOSHE – the female divine energy of Inspired Outcomes all wrapped up and packaged in fierce feminine intention. IOSHE is her response to work with the most beautiful part of every woman, whatever and however that is for her, and teach her how to use her mind, her spirit and her physical body to project her own light out into the world however near or far she chooses. We are excited to share Tara’s Success Story!

Mompreneur Tara Kanerva of Inspired Outcomes


What inspired you to become an entrepreneur?

I had three children in five years.  With an extensive background in higher education and international work, I found myself uncertain that I wanted to return to the word of academia, and knew for certain I couldn’t return to international field work quite yet. So I chose to follow my current passion of natural child birth and became a birth coach with a very, very small goal of finding a few clients a year. Soon I ran into a frustration that I couldn’t help those women who most needed it – those who suffered from anxiety, depression or phobias with relation to the hospital or pain. I researched and learned how I might best be able to offer even the most challenged women real help, and so I trained to become a certified Neuro Linguistic Practitioner.  My new skills blew my own mind, as well as propelled me into much bigger success (by referral) than I ever expected. Within the next year I became a Master Practitioner, started the company, worked with over 60 clients and have never, ever looked back!
What’s the best part about owning your own business?
Owning our own business is exhilarating in it’s limitlessness! There is nothing like knowing that when we explore the merits of an idea, turn it into a goal, break it down and get it up on the big white sheets in our office, there is no doubt in our minds that it will become a reality. The difficulties and challenges of being responsible for every moving part of the business is directly balanced by the ability to adapt and shift to every changing need. Being in the line of work that is directly, overtly and often visibly changing people’s belief in themselves, their confidence and their own personal success, it’s hard not to get excited about every single aspect about owning our business, because literally everything we do contributes to us, our students and our clients becoming bigger and better!

Continue reading Tara Kanerva – Inspired Outcomes SHE

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How to Boost Traffic at Your Trade Show Booth

Expert advice from the team at Entripy.com

Booking a booth at a trade show is just the beginning of your exhibitor experience. You’ve picked the right show with hundreds of attendees in your target demographic who are sure to love your product. Now comes the hard part. You have about four seconds to engage someone walking by your standard 10’x10’ booth. With so much to see at a tradeshow, it’s easy to get lost in the crowd. Here are our top tips for standing out from the crowd and drawing traffic to your trade show booth.

Use Social Media

Find out the event hashtag and invite people to visit your booth. But don’t just post: “come visit me at booth #x”. Give people a reason to want to visit you. What’s in it for them? You may want to offer an incentive, such as a free gift to the first 50 visitors or a product demo schedule. The event will often retweet or share your post, giving you even more exposure.

Dress to Stand Out

There’s a reason Entripy staff wear yellow t-shirts at our trade shows. Unless we’re attending a construction and safety trade show, we’re pretty well guaranteed that no one else will be wearing yellow, ensuring that we stand out on the trade show floor. Did you see those girls in the yellow shirts? How could you NOT? When getting custom t-shirts printed for your upcoming trade show, select a colour that will allow you to stand out, while still complementing your branding.

Provide an Experience

People aren’t coming to a trade show just to buy products and listen to sales pitches, they’re coming for a memorable experience, something they can Instagram about and tell their co-workers about on Monday morning. Providing interesting product demos or a fun contest gives people something memorable to talk about long after the event is over.  Continue reading How to Boost Traffic at Your Trade Show Booth

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Michelle Faulds – Sly Fox Digital Media Marketing

Michelle Faulds is an Elite+ Mompreneur member based out of London, Ontario. She is the Co-Founder of Sly Fox Digital Media Marketing, and we are excited to share her Success Story!

mompreneur Michelle Faulds of Sly Fox Digital Media Marketing

What inspired you to become an entrepreneur?
After suffering years and years of depression and pain from a car accident, I started assisting my husband Mike with his freelance based web design business to help him out. My 20 years of experience in sales became very valuable to him and I very quickly realized that networking and quick results from my efforts created a passion that all but cured my depression. Changes in diet and lifestyle have minimized pain. I have met so many wonderful people through SlyFox and I can truly say that my clients have become my friends. I really do care about everything that I do, and that shines through with what we deliver.
What’s the best part about owning your own business?
Passion. Owning my own business has renewed my passion for life and relationships. It has helped me create professional and personal goals. I think of new creative ideas for my clients on every day that ends in ‘y’ and I love it!

Continue reading Michelle Faulds – Sly Fox Digital Media Marketing

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10 Ways to Reduce your Tax Risk as an Entrepreneur

Written by Linda Spencer

“The hardest thing to understand in the world is the income tax”
~ Albert Einstein

tax risk for entrepreneurs

As a 20 year veteran of practicing Canadian corporate and personal tax, I have to agree – tax is complicated!  The basic principles are simple, but the interpretation and application of the ever-changing complex laws are not.  As one of my mentors in tax pointed out years ago – one could specialize in an area of tax for a lifetime and still not completely understand all the rules.

My intent here is to highlight the top 10 income tax risks faced by entrepreneurs (specifically from a Canadian tax perspective, but similar issues apply in other countries), to create awareness so that you may seek the appropriate guidance and advice from a qualified tax professional to ensure that you are appropriately managing those risks.

  1. Meet Deadlines
    Missing tax filing deadlines can be a costly mistake. In Canada, late-filing your income tax return when you owe will land you a 5% late-filing penalty (plus 1% per month filed late), along with late payment interest which is compounded daily. The penalties are doubled for repeat offenders. Be sure you are aware of your filing and payment deadlines. Personal income tax returns are due April 30 (June 15th for individuals with self-employment income, but your taxes are payable by April 30th). Corporate income tax returns are due 6 months after fiscal year-end, with balance of taxes due 2 months after year-end (3 months if you are a small business corporation).
  1. Document EVERYTHING!
    Lack of documentation remains the largest tax audit issue in Canada. Poor record keeping and lack of documentation can lead to missed and denied deductions, inefficient tax audits and costly tax assessments. For some small businesses, this could lead to business failure.
  1. Report All of Your Income
    Recently, I asked a friend about her business… she said she didn’t make enough to report it. Of course, I cautioned of the potential risks she was incurring as a result – YIKES! Tax authorities have made cracking down on unreported income a top priority. The underground economy in Canada is estimated to be about $42billion or 2.3% of GDP. At an income tax rate of 25%, that’s about $10billion of lost tax revenues. While the high rate of income tax along with a 13% sales tax rate in Ontario make cash transactions and “under-the-table” payments an attractive option, it should be noted that unreported income not only carries stiff penalties (up to 50% of the understatement of tax, as well as criminal charges for tax evasion), but can severely impact your reputation and your business.

Continue reading 10 Ways to Reduce your Tax Risk as an Entrepreneur

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Finding Your Anxiety Antidote

Expert advice from The Womb (World of My Baby)

anxiety

A lot of my work with women revolves around the powerless, and sometimes overwhelming experience of feeling anxious. My clients worry about making mistakes, they worry about being good moms, good employees, they worry about their health, they worry about missing out — they worry.

Women often feel robbed of the ability to enjoy the moment, despite a deep longing to feel joy.

There is a difference between worry and anxiety, and we can move back and forth between them. I want to tell you that you deserve to feel happy. You deserve to feel good enough. You deserve to be free of the debilitating anxiety that comes from constant second guessing, and self-criticism. Your children and family deserve to have a mother who doesn’t carry the world on her shoulders. You are so worthy, my loves…. so worthy.

How is worry and anxiety affecting your life?

What would your family notice if tomorrow morning, your worry brain took a rest. What would be different?

I help clients find their personal anxiety antidote. I don’t suggest that you just try some generic relaxation or meditation or even just “think positively”. There is a reason that anxiety is there. Anxiety happens when something inside of us is asking for attention. Something inside is asking to be heard, seen and addressed. Sometimes we think we know what it is, so we solve the first thing that comes to mind, but we still feel anxious. I call this the anxiety treadmill! How the heck do you get off without making yourself crazy?

I want to tell you my approach to anxiety. I treat it as a super power. We use this obsessive focus and intense drive to create good feelings!  Did you know that NASA often prefers to hire anxious people? They are great people, with lots of focus-power. But imagine if they could never turn off that ability? What a terribly stressful existence. Continue reading Finding Your Anxiety Antidote

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Samantha King – Fempire Builders

Samantha King is an Elite+ Mompreneur member based out of Barrie, Ontario. She is a Business Consultant and Mastermind Facilitator with Fempire Builders, where the core purpose is to support the growing number of women entering the world of entrepreneurship by creating a community of women who empower and support each other through mastermind groups, education and mentorship as we all build the lives of our dreams while creating the work/life balance we crave. We are excited to share Samantha’s Success Story!

mompreneur Samantha King of Fempire Builders


Tell us about your business!
Just as it takes a village to raise a child, so to it takes village to build a business. Whether it’s clients, suppliers or just fellow entrepreneurs to hold us up and help us see the way forward, there are many people involved in the successful growth of a business. Through our mastermind programs and online training, we bring our tribe together to collaborate, empower, and hold each other accountable as we aim to stay focused while balancing working and “life-ing”. At the end of the day my business is about community. By bringing all the Fempire Builders together, we can all help one another achieve what we are looking for. To me, that’s powerful.

What inspired you to become an entrepreneur?
I have always wanted to be my own boss, so to speak. Time freedom and being in charge of my own destiny were the BIG drivers initially. But it wasn’t until my then 4 year-old daughter, Penny, was diagnosed with autism, after 2.5 years of going through the motions leading up to that diagnosis, that I finally took the leap into entrepreneurship. Fempire Builders really came out of my need for something different. A need for more flexibility along with more of what I wanted, after receiving Penny’s diagnosis combined with a bad bout with post-partum depression. I wasn’t going to spend my timing doing things if they didn’t make my heart sing. That just wasn’t me anymore. I couldn’t bare it.

mompreneur Samantha King of Fempire Builders - daughter Penny

Furthermore, I was now officially a special needs Mama, and what would be required for Penny’s care would make me effectively unemployable to most employers – a fate many special needs parents face.

When my maternity leave ended in May 2016, I took my 8+ years experience in teaching, telesales, corporate sales and marketing, and client service management in the small business world and started my business and now here I am. Continue reading Samantha King – Fempire Builders

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What’s The Best Trade Show Swag for Your Brand?

Expert advice from the team at Entripy.com

You’ve booked your trade show space, you have your marketing materials ready, now what are you going to give out to attendees to make them remember your company?

Promotional swag is one of the top reasons people attend trade shows. Everyone loves getting free stuff! A well thought-out promotional item can enhance the event experience for attendees and boost your marketing efforts, yielding fantastic ROI for your company. Here are some great swag ideas attendees are sure to love:

A Custom Tote Bag

Trade show attendees love getting a custom tote bag to hold all their event swag, and you will love giving them out! A functional and stylish bag is sure to end up in the trunk of attendees’ cars, used time and time again for grocery shopping and running errands. Your custom tote bag can serve as a reminder of your brand many times over and gets your logo seen by others everywhere the attendee goes!

Entripy branded apparel and promo products for the Mompreneurs group

A Promotional Pen

Custom pens are one of the most useful giveaway items. There’s always a need for a pen! These small and convenient promotional giveaway items are also extremely cost effective for your company (a custom pen can cost less than $1) and are likely to end up on attendees’ desks, in purses, shared with co-workers and are used many times post-event, serving as a constant reminder of the interaction customers had with your company.

Seasonal Items

Why not tie your promotional swag to the season and deliver something memorable and useful to attendees? A custom toque is sure to be appreciated by attendees during cold, winter months, while a custom Frisbee (or flyer) is a fun giveaway item in the summer months. Continue reading What’s The Best Trade Show Swag for Your Brand?

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7 Tips to Create a Follow-Up Strategy

Written by Grace Moores

entrepreneur tips for follow up, from mompreneur Grace Moores

If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years.

Follow-up is not hard to do and doesn’t take up a lot of time. For most of us it is the fear of rejection and coming across as too pushy. Not everyone is going to be your customer, and that is ok because realistically, you don’t want everyone to be your customer.

Here are 7 steps for overcoming the above, and developing a follow-up strategy that brings you revenue.

Keep a Call Log

You can do this in a CRM program or on an Excel spreadsheet. You only need 3 columns:

  1. Date – the date you called
  2. Who – who you spoke with
  3. Next Steps – do you need to follow up? If so, when, or are you taking them to the next step of your sales process?

The Right Person

Make your first call about identifying the right person. There is nothing worse than spending weeks following up with someone only to find out they are not the right person. Argh! Such a waste of time.

Schedule Follow-Up

Expect to follow-up. People are busy, and in case your email doesn’t jump straight to the top of their to-do list, schedule a date in your calendar or call log to follow up, just in case you forget! Follow-up calls or emails should be between 3 – 5 working days. If you are following up after an in-person meeting, try to aim for 1 – 3 days. Continue reading 7 Tips to Create a Follow-Up Strategy