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4 Visual Content Trends to Try for your Business

Written by Katy Takaoka

content marketing trends to try for mompreneurs by katy takaoka

It’s no secret, visual content performs best on social media. There are entire platforms dedicated to visual content: Instagram, Pinterest, YouTube, Snapchat… the list is endless.

Human beings are visual beings. We process things in pictures, and a picture is worth a thousand words. So, it’s no wonder the most engaging social media content comes in the form of images and videos. In this article, I’ve listed some of my favourite visual content trends to inspire you to try something new in your content strategy. Here goes:

1. Video

You didn’t think I’d write an article about visual content without mentioning video, did you?! Video continues to be the fastest growing trend in social media content. It sets you apart from your competition because most people are terrified of doing it and are under the erroneous impression that you need a ton of fancy equipment.

In terms of content, the world is your oyster: give a tip, give a product demo, host a Q&A session, interview a client, go behind-the-scenes in your business… so many options!

When it comes to the type of video, you’ve got three main choices:

Live Streaming
Platforms such as Facebook Live and Periscope let you interact with your followers in real time. Consider scheduling regular broadcasts, like every Tuesday at 2pm, and it’s almost like having your own TV show!

On Camera
For those who aren’t yet comfortable with the thought of live-streaming, but know that video is the next logical step in the social media strategy, on-camera videos that are recorded and then uploaded to a platform like YouTube, Vimeo, or Facebook are perfect.

Whether it’s because you’re not ready or comfortable to be seen on camera yet, or because you want to switch things up a bit, animated videos are fun! You can choose whether or not you want to do a voice over or simply have music.

Of course, the best animated videos are produced by someone who is an expert, but if that’s not in your budget yet, there are a couple of other options to consider: Continue reading 4 Visual Content Trends to Try for your Business

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Jennifer Lynne Walker – Child & Family Therapist with Counting Butterflies

Jennifer Lynne Walker is part of the Counting Butterflies Wellness Tribe, offering her services as a Child and Family Therapist based out of Milton, Ontario. We are thrilled to be sharing Jennifer’s entrepreneurial journey and Success Story!

Mompreneur Jennifer Lynne Walker Child & Family Therapist in Halton

What inspired you to become an entrepreneur?
That’s a tough question, and one that I can’t narrow down into a simple one-word answer. Inspired is a beautiful word. Many things; experiences, friendships, opportunities, successes and struggles were woven together to inspire this new possibility. The thought of change, the desire for flexibility, and the cheers of a supportive family inspired the courage to go back to school, to pursue my passion, and to put it into practice.

What’s the best part about owning your own business? 

  • I work with a partner I chose!
  • I am more flexible and available as a mom.
  • I wake up excited ‘to grow my hearts work’ – rather than just, ‘go to work.’

Counting Butterflies Wellness Tribe with mompreneur Jennifer Lynne Walker, Child and Family Therapist in Milton, OntarioCan you describe a typical day? 
No – no one day is like the next, and I LOVE that. Some days I meet clients in our beautiful downtown Milton office space. My clients are typically children, and our work is rooted in interactive play and conversation – that’s a pretty fun way to spend my day. Sometimes, I sit with parents over coffee and we navigate their stories and experiences of parenting together – that’s a true joy and a privilege for me. I might walk around te pond with a young client, or attend a meeting at their school, or treat a teen to Dairy Queen in an effort to meet clients where they are most comfortable.

If I’m being honest, there are also days that I stay home and write, read, email, post and dream – all from the comfort of my own home. Other times it might be time to walk around Milton dropping off new business cards, thank you notes or seasonal wishes to community partners. I love that I work around my own children’s activities while remaining accessible to the busy families I support with flexible ‘office hours.’ A session can take place over the phone, in the community, at a school or workplace or in our beautiful office. I love that I can meet my own families needs first, almost every day, while extending that same level of support and flexibility to the families in our community.


Continue reading Jennifer Lynne Walker – Child & Family Therapist with Counting Butterflies

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Top 5 Things to Do for Your Business Before 2018

Written by Andrea Henry

mompreneur to-do list before 2018

I can’t believe we’re in the second quarter of 2017 already! We start the year with such good intentions and then…life happens. It’s never too late though, to begin again. Among your brilliant marketing initiatives and hiring strategies, make time to implement these 5 things and save yourself money, time and worry in what’s left of 2017.

Get it in Writing.

If you do nothing else, resolve to get EVERYTHING in writing. Seriously. You will save yourself so much time, money and grief if you make sure that your agreements are set out in writing. Taking the steps to put the agreement in writing will help clarify what both parties expect, ensure that you both are on the same page and help avoid some of the more obvious disputes. Plus, should a dispute arise, written contracts will make asserting or defending your position in court that much easier. To paraphrase my mother, an ounce of prevention is worth a pound of cure and thousands of dollars worth of legal fees and business losses.

Know who you are doing business with.

Who are you dealing with- a sole proprietor, a corporation or a partnership? Has the person on the other side of the contract ever gone bankrupt or had a judgment made against them? The best contract in the world will provide little comfort if the other party is a corporation with no assets or an individual with a history of failing to meet his or her obligations.  Continue reading Top 5 Things to Do for Your Business Before 2018

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Erin Gleig – EMG Design

Erin Gleig is the owner of EMG Design, where she is a web designer and developer, based out of Delta, BC. We are excited to share Erin’s entrepreneurial story of success!

mompreneur Erin Gleig EMG Designs

What inspired you to become an entrepreneur?
I was tired of being constantly pulled in several directions and feeling like I was sacrificing my family life in order to have a career. It made me miserable. I love calling my own shots, being responsible for my own successes or failures, and building something I can be proud of. I get to invest my time advancing my expertise in a manner that many employers might not have allowances for. I’m constantly learning and that keeps me motivated. It is by far the best job I’ve ever had.

What’s the best part about owning your own business?
The opportunity to meet incredible business people and listen to their experiences allows me to learn from them; what works, what doesn’t, it is a great opportunity. There are some really interesting businesses out there. The flexibility of setting my own schedule and still being fully involved in my daughter’s life is the best of both worlds, having a rewarding career and fulfilling family life. Continue reading Erin Gleig – EMG Design

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To Go “All In”

Written by Danielle Joworski

author Danielle Joworski - go all in

To go all in
Means to not look back
To fear what was, could be, or never will know

To have a belief
So strong in its roots
That shelters, supports, pushes and grows

To accept that life
Will present gifts of few and plenty
All in time, aligned with your true desires

To move from
Mundane and routine
To something that gives you a sense of passion and fire

To bring a dream
From ideas and thoughts
Into something you crafted, nobody else has built

Never knowing if a plan
Thought, checklist, or note
Will be what pays the bills, debt or guilt

Continue reading To Go “All In”

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Michelle Callipari – MSC Business Solutions

Michelle Callipari has been a Mompreneur member since 2014, and is the owner of MSC Business Solutions, where she is a Freelance Administrative & Online Marketing Assistant. We are thrilled to share Michelle’s Success Story!

mompreneur Michelle Callipari of MSC Business Solutions - Virtual Assistant services

What is your business all about?
My business is about helping entrepreneurs and small business owners take back their time and regain control over the hours they spend working in their business. I help them delegate tasks that do not need to be doing themselves, so they can get back to doing what they love. I specialize in email marketing, online marketing, CRM and database management, document formatting, client appreciation and more.

What inspired you to become an entrepreneur?
My father has been in real estate for over 45 years. He is my entrepreneurial inspiration.  He created a wonderful life for our family without the security of a corporate job. I always knew  I was wired a bit differently. I was never satisfied working for someone else and being dictated to about the hours and days I was told to work. I have always craved flexibility. It doesn’t mean I don’t like to work. I work very hard, but now I do it on my terms, not someone else’s terms.

What’s the best part about owning your own business?
Flexibility and the ability to choose who I work with. I have met some truly incredible people through my business. Continue reading Michelle Callipari – MSC Business Solutions

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Entrepreneurs & Burnout

Written by Erica Mitchell

entrepreneurs and burnout

At some time in our life we all experience burnout, and some of us will experience more than others.  As entrepreneurs we may be more susceptible to work burnout, as we have this mentality that we can do it all, or that we have to do it all. We are driven for success, and sometimes there is a lot of pressure on us to prove that we can run our own business. With the pressure we put on ourselves, and the pressure we may get from others, we tend to forget how important it is to take time for self-care. The hardest part is recognizing and/or admitting that we are burned out.

Signs you may be Experiencing Burnout

Your to-do list keeps getting longer, and nothing is getting crossed off. You lack the energy, concentration and motivation to work on your business. Everything seems to be too much to handle. You feel like packing it all in. It’s like a hamster running on his wheel, he keeps running but doesn’t get anywhere.

Depression and Anxiety
You may start experiencing some negative self-talk. Comments like “I’m no good”, “I can’t do this”, or “It’s pointless” start running through your head. Your sleep and appetite are impacted. You may feel on edge and have no patience. Feelings of sadness and self-doubt can start taking over your life. Staying in bed all day seems like a really good idea. If you don’t recognize these as warning signs, unchecked these feelings can lead to experiencing suicidal thoughts.

Physical Symptoms
Stress and burnout can lead to physical symptoms. You are more susceptible to colds and flus. Physical symptoms can present as stomach upset or pain, chest pain, racing heart, headaches, and dizziness. If you are experiencing any of these you should be seen by your physician.

What you can do

The first step is to be honest with yourself about how you are feeling. Admitting that you are struggling is not a weakness, but in fact a strength. Consult with your family doctor or other health care practitioner. Focusing on these important areas of your daily life can also help: Continue reading Entrepreneurs & Burnout

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Dawn Mucci – Lice Squad Canada

Dawn Mucci is an Elite+ Mompreneur member based out of Innisfil, Ontario. She is the founder & CEO of For her Success Story, Dawn shares about the inspiration behind her business, the frustrations and rewards of starting a business from scratch and what sacrifices are required when you’re the head of a household and the leader of a successful company.

Mompreneur Dawn Much founder of Lice Squad

What inspired you to become an entrepreneur?
I cannot recall what inspired me towards entrepreneurship. I possessed those traits as a very young child and as I grew up they became stronger. My favorite childhood game and pastime was setting up my play cash register with fake money and creating things to sell to my friends and family. At around the age of five or six I began selling lemonade and other items for real money from a stand on a busy Toronto street. I think I was hardwired towards entrepreneurship as it did not run in my family but I do believe that one can be inspired and develop the entrepreneurial mindset at any age. Continue reading Dawn Mucci – Lice Squad Canada

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How Incentives, Freebies & Giveaways Can Grow Your Brand

how swag can help your branding - tips for mompreneurs from ENTRIPY custom clothing

Raising awareness about your business is hard work.  Sure, you can take out a magazine ad, but that one ad will quickly eat up your marketing dollars. Promotional products are a cost effective way to get your logo in front of thousands of potential clients. Here are some helpful tips:

Host a Contest

Using promotional items as contest prizing is a great way to draw attention to your brand. The best way to use promotional swag is to incentivize action. Tell people to like your Facebook page for a chance to win a custom t-shirt! You’ll not only generate a ton of new Facebook followers, but when people receive their free tees, they’ll post photos of their swag or wear your branded t-shirt out in public, giving your logo even more exposure.

Gift with Purchase

A gift with purchase is a great way to boost your brand exposure and improve customer loyalty. Your gift can be attached to a time-sensitive promotion: “buy now and get a free custom ballcap”, or it can be a complete surprise.

When giving a gift with purchase, make sure the gift matches your brand.  If your business provides a baby product, a free custom infant onesie is a great way to get your target audience (babies, and mothers of babies) to wear your logo, providing you with free advertising wherever they go!

Surprise Gifting

A surprise gift with purchase can help you win the good will of your customers by adhering to the business concept called “over delivering”.  The idea here is that if you provide more than you promised to, the experience will be so positive that your customers will rave about your brand and be eager to buy from you again in the future.  Just think about how you felt at the recent Mompreneur Conference when you received your free custom coffee mug!  Oh, the delight!

Entripy Custom Clothing is Canada’s leading provider of custom printed everything!  From custom t-shirts to hats, water bottles and onesies, Entripy can help you find the right products to promote your brand. 

Mompreneur members save 10% with Entripy – visit our Member Discounts page for more information!

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Kelly Farrell – Teach Me Social

Kelly Farrell is an Elite+ Mompreneur member based out of Toronto. Kelly is the Director of Teach Me Social, and she has been a member with Mompreneurs since 2012.

Teach Me Social seeks to empower small business entrepreneurs to take control of their online presence to maintain an authentic voice for their brand by providing training and support for social media marketing and digital media platforms. Teach Me Social delivers in-person and online training opportunities as well as full service digital media packages designed to help small business make the most of their marketing budget using a variety of online publishing and social media platforms. We are excited to share Kelly’s Success Story!

mompreneur Kelly Farrell of Teach Me Social

What inspired you to become an entrepreneur?
When I first discovered “Mompreneurs” in 2012, it opened my eyes to the possibility of adding entrepreneurship to my life as a way to build a new social life and work towards financial independence. I saw how other women were forging their own way and using their passions to create new opportunities for their families.

As a newly independent mother of a very spirited daughter, I also wanted to take control of our financial stability by finding new and exciting ways of providing for our family. I have always been inspired by the achievements of others and creating a business through which I could promote growth and success for my clients energized me to take the leap into entrepreneurship. I saw the opportunity to apply my passion for teaching to helping others understand how to navigate the quickly changing world of digital media.

What is your “WHY” behind your business/being an entrepreneur?
I believe in empowerment through education Teach Me Social was founded on these principles. It is not only education for my clients, but for myself as well. As a lifelong learner, one of my favourite activities is researching new technologies or apps and figuring out how it would help someone or be applicable to a client. I, myself, am empowered by the success of my clients and take great joy in following their growth on social media because of the support I was able to offer. I have discovered that my passions for teaching, learning and technology have found a shared purpose in enhancing the business opportunities for so many others.

What’s the best part about owning your own business?
The biggest perk of owning my own business is definitely the flexibility to set my own hours and spend more face-time with my daughter. I am also motivated knowing that my income is directly related to the amount of work I put into a project. No longer am I working to fill someone else’s wallet, but my success is entirely my own – for better or for worse. That sense of accountability is what keeps me going.  Continue reading Kelly Farrell – Teach Me Social