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8 Simple Steps to Create Your Business Success Road Map

Written by Linda Spencer

mompreneur Linda Spencer of Visionspire - 8 tips to build a successful business road map or business plan

You know how it goes – you talk to financial advisors, they work with you to create a plan for financial savings and investment. You talk to your fitness coach, they work with you to create a plan to reach your fitness goals. You plan your wedding, your home renovations, your family vacations. You spend time and money investing in planning in other areas of your life, why wouldn’t you do the same for your business?
Investing in strategic business planning is essential for your business success. A strategic business plan is your road map, your compass to guide you to where you want to go with your business. It gives you clear direction of how to get from point A to point B without getting lost. A good strategic business plan helps you to execute efficiently and not waste time with trial and error, or with what I like to call, the spaghetti method (throwing something at the wall and hoping it sticks). A good strategic plan keeps you focused.
It’s never too late (or too early) to create your business plan for success, whether you’re new to business and in the pre-launch phase, or have been in business for years.

I get it, creating a business plan can be daunting (I know – I’ve seen the templates, tried to use them myself, and abandoned them as they gave me headaches). You don’t need a 50 page business plan document, but you do need to invest some time and energy into the planning exercise if you want to have focus and direction. My own business plan isn’t a 50 page document… it’s an organized, tabbed binder with different sections of business planning consideration (such as goals, target market, products & services, pricing strategies, sales & marketing strategies, financial plans, etc).

Having a good strategic business plan is absolutely essential to your success and the lack thereof is why so many businesses fail.
In fact, 85% of business failures are due to lack of improper planning and organization.
But you don’t need a 50 page plan to succeed. What you do need is a simple, executable plan that will help you succeed! And you need to do your homework! A written plan is just evidence that you’ve done your homework to ensure the viability of your big idea and to set a clear direction and path to success.
Here are 8 simple steps to creating your business plan for success:

Continue reading 8 Simple Steps to Create Your Business Success Road Map

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Lisa Austin – It Fits Personal Training

Lisa Austin is an Elite+ Mompreneur member based out of London, Ontario. She is the Founder of It Fits Personal Training, where her mission is to give you the knowledge, inspiration, and motivation you need to succeed— so you can commit to being the best you can be. From practical tools to creating a workable plan, to strategies for personal growth and development, Lisa’s goal as a personal trainer is to empower you to putting your health first so you can do what you do best. We are excited to share Lisa’s Success Story!

Mompreneur Lisa Austin of It Fits Personal Training in London, Ontario

What inspired you to become an entrepreneur?
I was inspired to become an entrepreneur at a time when I knew life had to have something more for me. I first became a certified personal trainer after being in a car accident a few years ago. I was frustrated with the constant pain and later, dealing with the extra weight I had gained from lack of movement and unhealthy food choices. What started out as a means to ‘fix’ me, soon became a passion that I decided to share with others.

I achieved my certifications with NCCPT and later, CanfitPro. I expanded on those certifications by taking further courses: Post Rehab Essentials, Weight Management Specialist, and Kettlebell Training to name a few. I also hold the SrFit Mature Fitness Training Specialty Certification, Precision Nutrition Level 1 Exercise Nutrition and, most recently, Level 2 Master Certification.

Feeling like I found my purpose, I also needed to be mindful of being a role model to my sons. I was teaching my sons that they were responsible for their own happiness and if they weren’t happy, they needed to change their circumstances.

I preferred exercising at home or outside, and trying to get a job in a gym just wasn’t for me. That’s when I took the leap of faith and started It Fits Personal Training.

I help you make it fit… with your clothes, in your routine, in your life.

Mompreneur Lisa Austin of It Fits Personal Training in London, Ontario

What’s the best part about owning your own business?
The best part of owning my business is knowing my work is appreciated! The personal satisfaction I feel when I’ve done something to the best of my ability is wonderful! I am able to set my schedule around the priorities I set for myself. I know my limits and I work within them. I know that if something doesn’t work the way I would have liked, it is directly related to the efforts I put into my tasks. I love that I am able to do what I need to in order to regroup; if that means taking a short nap or changing tasks, I can do that without feeling like I’m shirking my duties.

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A Positive Attitude Can Make All the Difference

Written by Karen Bivand

having a positive attitude
We all face challenges in our lives, but the way that you interpret these challenges is what makes the difference between someone who is able to overcome them and someone who is crushed by them.  A positive outlook has the power to boost you up when you are down and to give you an extra boost when things are going your way.  It’s also important to note that optimists have a much better quality of life.  Even though the optimist and pessimist are headed to the same place, only the optimist enjoys the ride!  Here are some strategies that will help you hang on to your positive attitude even when things get tough:

Choose your lens.

How do you perceive the problems that you face?  Are they learning experiences or total disasters?  It is in your power to interpret these events.  Take control of your attitude and come up with concrete strategies to face your challenges.  Your outlook doesn’t emerge from your circumstances; it is a choice.

You are in control.

If something in your life isn’t working for you, then change it.  Don’t allow things to drag on.  Instead of worrying or complaining about your problems, take action and fix them.

Don’t let your thoughts take hold of you.

Think of your thoughts as a butterfly flitting from one flower to the next.  They can fly past you so quickly that you barely even see them, or they can perch on your shoulder and stay for a while.  Be selective of the thoughts that you decide to engage with.  If a particular thought pattern isn’t doing you any good, then just let it pass.  Resist the urge to grasp on to thoughts that are just going to sap your time and energy and bring you down.

Surround yourself with positivity.

Have you ever heard the expression ‘garbage in-garbage out’?  It holds true when you’re talking about positivity.  Pay attention to the shows you watch, the books you read and the people you spend time with.  If it’s all negative, there’s a good chance that it’s dragging you down.  Read inspirational material and biographies of people who are living their dreams.  Limit your exposure to negative media and stay away from whiners and complainers; they feel lousy themselves and don’t want anyone else to be happy.

Practice gratitude.

Even when we have amazing things happening in our lives, many of us are firmly focused on our problems.  Take the time to acknowledge what’s going well for you and don’t take things for granted.  Also, consider giving back to others; nothing gives you shift of perspective like seeing the struggles that other people face on a daily basis.

When you are running a business, everyone picks up on your attitude including your customers, potential customers, your staff, your suppliers, your investors and everyone else that you meet.  If you are giving off positive energy, people will want to do business with you and it will make the rest of your life better too.


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Andrea ArEsse – Andrea ArEsse, Author & Blogger

Andrea ArEsse is an Elite+ Mompreneur member based out of Vancouver, British Columbia. She is an Author and Blogger, and owner of Mom Knows Some Things. We are excited to share Andrea’s Success Story!

mompreneur Andrea ArEsse mommy blogger and owner of Mom Knows Some Things

What inspired you to become an entrepreneur?
In the year after welcoming my first child I was hit with blow after blow, and loss after loss. One of the challenges I faced was giving up my own job as my husband had been relocated. Though I was not forced to give up my career in the move, I saw the change as an opportunity to explore new ventures. For me, writing has always been an outlet to work through my own personal pain and heartache; however, this time was different. This time I felt like I had something really important to share, and so I began my journey as a blogger and author. My book is currently out to beta readers, and I am excited to one day soon be holding my book in my hands and empowering new moms to find the strength in their struggles.

What’s the best part about owning your own business?
The best part of this journey is the daily challenge: goal setting, being persistent, working hard, and most importantly believing in yourself. While there are definitely times where I have second guessed my choices, and myself, I know that each obstacle brings me closer to the finish line. It’s a pretty gratifying feeling to be able to fuel your own confidence with something you’ve created, and although I am still getting my ducks in a row with my product, I know that once I have them in line the sky will be my limit!

mompreneur Andrea ArEsse mommy blogger and owner of Mom Knows Some Things

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How to Make Clients Happy with your Website

Written by Erin Gleig 

We all know that the Web is a competitive market space. However, there are some simple corrections you can make to your website to increase and retain customers. By following some basic principles on how people navigate your website, you’ll be able to keep your audience happy, and let’s face it – happy customers make more happy customers!

Where is the…?

Most people are comfortable navigating their way through a web page if it’s built right. Websites that don’t make any logical sense frustrate the viewer. Poor navigation will make you lose your audience. Easy navigation encourages your audience to stick around.

Don’t drive your audience nuts! Logical, simple navigation will make your viewers happy.

Show your personality

As Aarron Walter states in his book Designing for Emotion, more people sign up for a service, stay on a site, and buy more stuff if a site creates a pleasurable experience. Designing for emotion is good for business. When you show your personality, you build trust.

  • Showing that there is a real person on the “other side” of the website increases relatability and interaction. People want to engage with other humans, not robots.
  • Build a brand persona that maintains your company’s core values. Reflect the characteristics that support your brand promise.
  • Creating a personality for your website will improve customer retention. Your audience will be able to identify with it and will enjoy a positive emotional response. They’re happy! Happy customers are good for business!

Build a brand persona that maintains your company’s core values.

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Rosa Dente – Zija International

Rosa Dente is an Elite Mompreneur member based out of Burnaby, British Columbia. She is a Natural Health Revolution Founder for Zija International. We are excited to share Rosa’s Success Story!

mompreneur Rosa Dente for Zija International

What inspired you to become an entrepreneur?
Actually, I had no intentions of working for myself or running my own business! It was one of those things that just landed in my lap at the right time. I was skeptical at first but, after trying the amazing products that helped increase my energy, mental clarity, and reduce my medications, I knew I had to share with those who are important to me. It just felt like the right thing to do and I had a drive and a strong intuition to follow my passion.

What’s the best part about owning your own business?
I enjoy the freedom and flexibility of being able to be there for my family. This was so important to me when I was working in the corporate world for over 20 years, and always one of my dreams, but I never thought it would happen.

Continue reading Rosa Dente – Zija International

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5 Tips For Stress-Free Back-to-School Mornings

Written by Elaine Tan Comeau


Breathe.  Inhale, exhale, and repeat. 
That’s right, the crazy hectic mornings of “Back to School” are just around the corner.  Local newspapers are full of Back To School shopping flyers and supermarkets have aisles stocked with bright displays of pencils, binders, crayons and markers! Whether your children are the ones who wake up early during the summer holidays, ready to play outside, or they sleep in late like time is irrelevant, studies show that the morning routine is the toughest one to get back on track, especially when school is back in session!

One in four school-aged children are dealing with issues of anxiety, as there is pressure and anticipation mounting on all levels; this so called “school stress” hits not only children, but parents as well. As much as we think having that first cup of coffee before the kids wake up will do the trick, we need to be more ready than that!

Surveys, articles and websites show that the most stressful time of day for moms is the morning routine. One website I found stated that 8:25AM was the most stressful time of day for moms.

Being a mom of three, a School Teacher, Canadian Mompreneur of the Year (2014), and Founder of Easy Daysies Visual Routines for Kids, as well as a Parent/Educational Speaker, and Podcaster on the Elaine’s Kitchen Table Podcast, I often get asked what my secrets are.

So, here are my “5 Must-Know Tips for Stress Free S.U.P.E.R. Back To School Mornings!” Continue reading 5 Tips For Stress-Free Back-to-School Mornings

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Denise Bysma – Pure Magic Vacations

Denise Bysma is an Elite+ Mompreneur member based out of Guelph, Ontario. She is a Disney Vacation Specialist with Pure Magic Vacations. We are excited to share Denise’s Success Story!

mompreneur Denise Bysma of Pure Magic Vacations

What inspired you to become an entrepreneur?
The freedom to create my own destiny. My success or failures are my own. It is exciting to me to 
not be limited by my employer on how much income I make or what I do.

What’s the best part about owning your own business?
I love my life now! I love that I have a flexible work schedule so that I can be available for my 
family and that I’m able to incorporate our family trips with my work as a travel agent. I have 
the ability to work from my home office and not commuting to a “brick and mortar” workplace.

Can you describe a typical day?
I usually start my day returning emails and working on my social media. Then, when my travel 
suppliers are open I begin to work on quoting and bookings for my clients. Later, I usually 
have meetings with clients to go over their travel documents and packages. I like to have a 
personal relationship with my clients and arrange to meet in person. I go over everything with them and 
answer any questions.

mompreneur Denise Bysma of Pure Magic Vacations disney vacation specialist with Mickey Mouse

Who do you count on for help? Do you have a network of family that answer the call?
I am in a place in my life where most of my children are grown and have “left the nest”, with only one teenage daughter left at home. I have a wonderful husband and he is a 
great support for me. Continue reading Denise Bysma – Pure Magic Vacations

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Attract the Right Candidates With Your Job Advertisements

When you have a vacancy to fill in your business, finding and hiring the right candidate is no easy task, and can be a daunting one at that. The hours that you will need to invest in training a new hire are ones you cannot get back, so finding the right person (and ensuring they’re in it for the long haul!) is paramount.

You can make the screening process a lot more efficient by creating job advertisements that allow candidates to screen themselves, in order to ensure you are getting the right person for the job.

Here are five tips that will help you write job posts that’ll do some of the work for you:

attracting the right candidates for jobs

Put it in the right place

Find out which sites your target audience is using to find a job and post it there. If possible, talk with other employers in your industry to get a sense of where they have also found good candidates.


Choose your keywords carefully

Job search sites rely on keywords to match candidates to jobs. Make sure that you are using commonly used search terms that are relative to your company and to the position you are hiring for. Be realistic when it comes to the terms you are using for the job description, in order to guarantee an accurate screening.


Include detailed information

By providing key details about both the company and the position, you allow candidates to determine whether or not they would be a good fit. It may go without saying, but ensure that your website and company profile is up to date, which will further inform potential candidates about who they may be potentially working for.


Think carefully about the job title

Most job seekers focus on the job title when identifying positions to target. Make sure that the job title you use will attract the right type of candidates.


Be clear about the requirements

If you make candidates aware of the minimum requirements for the position, you will receive a higher percentage of applications from people who are actually qualified for the job.



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Petra Mayer – Petra Mayer Consulting

Petra Mayer is an Elite+ Mompreneur member based out of Vancouver, British Columbia. She is a Business Strategy Coach and owner of Petra Mayer Consulting. We are excited to share Petra’s Success Story!

mompreneur Petra Mayer of Petra Mayer consulting

What inspired you to become an entrepreneur?
Well, firstly I need to admit that while I had always wanted to be “self-employed” when it came down to taking the leap, it was because of a job loss as my previous employer relocated the office to New York, that led me heading down this new path. I benefited from finding some contract work right after leaving my corporate job that allowed me to research and investigate various ways to build my business. These first six years of being an entrepreneur have been the most exciting and rewarding, yet challenging years in my life with plenty of opportunities for personal growth.

My consulting and coaching services are available to service professionals who want to grow their practice from 1-to-1 to 1-to-many. I have also developed self-study courses and group programs that help professionals define their ideal target audience and generate new leads in their business as well as how to create their first online course or group program. I also work on contract as a leadership coach and facilitator and as an eLearning specialist.

In 2017, I will host my first 3-day event, the Big Leap Bootcamp© Live Event, which I am super excited about. I have attended many 3-day events by experts, and along with my mentors, have created an event which combines the best parts I have learned with my own teaching for entrepreneurs who want to create their leveraged signature system.

So to sum it up, there is always something or someone inspiring to take my journey as an entrepreneur to the next level.

mompreneur Petra Mayer of Petra Mayer consulting Big Leap Bootcamp live event Continue reading Petra Mayer – Petra Mayer Consulting