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The 5 W’s of Outsourcing

How to Increase Your Revenue and Fall Back in Love with Your Business

Written by Michelle Callipari

The 5 W's of Outsourcing, tips from mompreneur Virtual Assistant Michelle Callipari VA

Hey You! Yeah I’m talking to you! Stop trying to do it all yourself!

I’m not saying this because I am a Virtual Assistant, but because we all have our strengths and we all have those things that we aren’t meant to be doing. We only have 24 hours in a day and at least 6 – 8 of those hours should be spent sleeping.

And let’s be honest here… there is at least one thing in your business that you absolutely loathe doing. Go on, tell me, what is it? Is it bookkeeping? Graphic design? Is it blog writing? Is it HST or taxes?Newsletters? Invoicing? Emails? I know, it’s Social Media isn’t it?!

I know there is something… and THAT thing is the thing you should be outsourcing right now!

Let’s take a quick walk through my version of the 5 W’s of Outsourcing… and I’m gonna throw in the How as well:

Who to Outsource To

Anyone who has a business or is in business has the opportunity (and need) to delegate and outsource.  To whom do you delegate, you ask? Well, typically a Virtual Assistant is a good place to start. Most VA’s have a specialty or a niche, or some are “generalists”, which means they do a whole lot of everything. Some freelancers don’t call themselves VA’s, like bookkeepers, graphic designers, web designers etc., so it’s best to have an idea of what you’re looking for.

What to Outsource

That thing that popped into your head just a moment ago! That thing that you despise doing or that thing that takes up way too much of your time. That thing that must get done, but is non-revenue generating. That thing you keep pushing to the bottom of your To Do List… Yeah, that thing!

Where to Outsource

Virtually. Most freelancers work virtually, some from home, some from an office, and depending on what you want to outsource, they may not even be in your time zone.  So the answer to where is… ANYWHERE!

When to Outsource

Now!  This should be your top priority in your 2017 Business & Marketing Plan!

Why Outsource

Why not?! Every Virtual Assistant or Freelancer has a niche. We know what we know, and we know it well. We have the programs and processes already in place to get it done for you. No overhead. Just work. That’s our job! That’s what we do. And let’s face it… you can’t do everything, even though you want to. That’s why.

The job of a VA is to make your life easier and less stressful by removing the non-revenue generating activities off your To Do List and giving you more time to do the things you love in your business. 

How to Outsource

Ask! Ask me. Ask a friend or colleague. Send out an RFP (Request for Proposal). Interview your prospects to make sure they are a good fit for you. Ask for testimonials. Have a list of “things” you’d like to discuss. Ask another VA. If a potential client approaches me about a project and it’s not something that is in my wheelhouse, I have a number of talented VA colleagues that I refer to.

So tell me, what’s one of thing you can get off your plate RIGHT NOW?


mompreneur Michelle Callipari of MSC Virtual SolutionsMichelle Callipari is an Elite+ Mompreneur Member based out of Southwestern Ontario. Through virtual Assistant services with her company MSC Business Solutions, clients can maximize their time with remote support on an ‘as-needed’ or ‘per project’ basis.

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