Tara Kanerva is an Elite+ Mompreneur member based out of Guelph, Ontario. She is the Co-Founder of Inspired Outcomes SHE, a branch of coaching and teaching that focuses on the inner sense of being a woman in a world that is changing so radically in it’s expectations, it’s definition and it’s understanding of women. Tara and her husband have built Inspired Outcomes over the last three years to become a busy, successful, ever evolving epi-centre of growth and inspiration in the city. Building on that success, Tara launched IOSHE – the female divine energy of Inspired Outcomes all wrapped up and packaged in fierce feminine intention. IOSHE is her response to work with the most beautiful part of every woman, whatever and however that is for her, and teach her how to use her mind, her spirit and her physical body to project her own light out into the world however near or far she chooses. We are excited to share Tara’s Success Story!
What inspired you to become an entrepreneur?
I had three children in five years. With an extensive background in higher education and international work, I found myself uncertain that I wanted to return to the word of academia, and knew for certain I couldn’t return to international field work quite yet. So I chose to follow my current passion of natural child birth and became a birth coach with a very, very small goal of finding a few clients a year. Soon I ran into a frustration that I couldn’t help those women who most needed it – those who suffered from anxiety, depression or phobias with relation to the hospital or pain. I researched and learned how I might best be able to offer even the most challenged women real help, and so I trained to become a certified Neuro Linguistic Practitioner. My new skills blew my own mind, as well as propelled me into much bigger success (by referral) than I ever expected. Within the next year I became a Master Practitioner, started the company, worked with over 60 clients and have never, ever looked back!
What’s the best part about owning your own business?
Owning our own business is exhilarating in it’s limitlessness! There is nothing like knowing that when we explore the merits of an idea, turn it into a goal, break it down and get it up on the big white sheets in our office, there is no doubt in our minds that it will become a reality. The difficulties and challenges of being responsible for every moving part of the business is directly balanced by the ability to adapt and shift to every changing need. Being in the line of work that is directly, overtly and often visibly changing people’s belief in themselves, their confidence and their own personal success, it’s hard not to get excited about every single aspect about owning our business, because literally everything we do contributes to us, our students and our clients becoming bigger and better!
Can you describe a typical day?
Everyday starts and ends with my own kids. Owning our own business allows me to be there to drop my kids at school and most days I can pick them up as well. Getting to the office is always one of the best parts of my day. I love what I do so much and I look forward to each client I meet with. We work with clients most of the day and use the time in between to manage the bits of pieces. We also run trainings at least 6 or 8 weeks of the year (more in 2018!) and I love the shift from daily practice to the classroom. Our trainings are intense and we run long days with so much shifting and learning and changing, it’s hard to describe the momentum of positive learning we experience over a 7 day course. Many days I have to pinch myself to know I really get to do this and more, for the rest of my life!
Who do you count on for help?
My husband and buisness partner, first and foremost. We also work very very closely with the organization that we trained with and continue to train with (Tad James Co.). Allen and I have made it our mission to learn and train every year. We choose the most advanced and innovative trainings available and attend as much as we can afford (both time and money!). We have a huge network of fellow practitioners and work every single day with our peers to learn from them, share what we are learning and exchange best practices. We meet with our own grads regularly too and continue to learn and grow from them! We pride ourselves on continual and active learning!
Have you ever had to sacrifice something at home for work? Or vice versa?
I feel like I am always sacrificing home for work. My house cleaning in exchange for important emails; my dog getting a longer walk for my early start day; my kids waiting their turns to talk as we discuss a particularly challenging client; a vacation cut short because we’re just too busy at the office; Sunday evenings spent working instead of lounging; my house cleaning – did I mention that one? We try our best to keep a plant based diet in our home and yet, sometimes at 11pm when the time for tomorrow’s meal prep arises I often dream of frozen lasagnas and easy bake chicken. Yes, sacrifices are made.
What do you do on a day off? Do you even know what a day off is?
I do know what a day off is! I have three kids, so I must! Saturdays we alternate working and only do if we need to. We use our evenings (after bedtime) to work so that we can spend the weekend days with our kids. The kind of work we do is a lifestyle, it’s not just a service or product, so we are truly doing it all the time. When you work with your life partner, it’s sometimes hard to shut down the conversations, which can be annoying to our friends and family. The hardest time off to take is vacation, as it hasn’t felt right yet, to shut the office completely and fly away for a week or more! Our future goals and plan do include vacations and time away!
What does the future look like for you and your business?
We are expanding at an exciting rate! We are moving into a bigger office space in the next few months, we are hiring support staff right now, we are bringing on more coaches to work alongside us! We have worked with over 200 clients so far and will double that in the next year. We are doing more trainings this year and have started to train internationally with other coaching and training companies. We are doing webinars and planning retreats and creating priority courses! It’s a dream come true in so many ways! We are moving so fast we can hardly keep up with ourselves, and it’s fantastic!
Any tips for women thinking of starting a business?
Just go for it!! Beat your mind by just doing it. When you put your head down and learn everything you can about your field or work, there is nothing more powerful than doing what you do better than most others. Success is guaranteed when you stay committed and never give up!
I would say get a coach to inspire you from the inside out! 🙂
Buy clothes you love, decorate your space to reflect who you are and talk and talk and talk to everyone about what you do and why you do it. ASK people if they want your service/product and smile like mad as you do it, no matter what they say. Be genuine and cool.
What is your “WHY” behind your business/being an entrepreneur?
I was so SICK of listening to people argue for their limitations!! Admittedly, I am one of those people who very easily finds and nurtures happy, nonetheless I have known despair, fear, guilt and shame like the best of them! But I always suspected, that at some level, way deep down, that there was always a choice. Not, however, in the new-age, self-help kind of a way. I knew there was something different about the way I chose to use my brain and my heart to stay focused, motivated and happy – especially when it seemed hardest.
My WHY is that it turns out I was RIGHT!
And I can spend my life helping people realize they are IN CHARGE of their own happiness. Could there be a more compelling why? Not for me! Learning NLP and discovering that there was actually a practical, well-coded neuro-science approach to emotional state management, beliefs about others and the self and ways to let go of negative emotions once and for all – it was like the one thing I was most passionate about – staying excited and positive about life and sharing that with others – was handed to me, as a career, on a silver platter. Like a musician who has to play music, or a teacher who has to teach, I am a passion-drinker who has to share the hooch! I do this, because if I didn’t do it as a career, I would spend all my time doing it anyway and wishing I could do more!