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Attract the Right Candidates With Your Job Advertisements

When you have a vacancy to fill in your business, finding and hiring the right candidate is no easy task, and can be a daunting one at that. The hours that you will need to invest in training a new hire are ones you cannot get back, so finding the right person (and ensuring they’re in it for the long haul!) is paramount.

You can make the screening process a lot more efficient by creating job advertisements that allow candidates to screen themselves, in order to ensure you are getting the right person for the job.

Here are five tips that will help you write job posts that’ll do some of the work for you:

attracting the right candidates for jobs

Put it in the right place

Find out which sites your target audience is using to find a job and post it there. If possible, talk with other employers in your industry to get a sense of where they have also found good candidates.


Choose your keywords carefully

Job search sites rely on keywords to match candidates to jobs. Make sure that you are using commonly used search terms that are relative to your company and to the position you are hiring for. Be realistic when it comes to the terms you are using for the job description, in order to guarantee an accurate screening.


Include detailed information

By providing key details about both the company and the position, you allow candidates to determine whether or not they would be a good fit. It may go without saying, but ensure that your website and company profile is up to date, which will further inform potential candidates about who they may be potentially working for.


Think carefully about the job title

Most job seekers focus on the job title when identifying positions to target. Make sure that the job title you use will attract the right type of candidates.


Be clear about the requirements

If you make candidates aware of the minimum requirements for the position, you will receive a higher percentage of applications from people who are actually qualified for the job.



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How To Enter the U.S. Market

Export to the South, to Build Up

The world is your playground. The time is now for Canadian small businesses to think global and expand to markets across the world. However, going international doesn’t always include travelling a long distance – your desired market may just be south of the Canadian border.

UPS tips for entering the U.S market - mompreneursWith a population of more than 313 million and trade agreements like the North American Free Trade Agreement (NAFTA), Canadians and Americans have fostered a strong and long standing trading partnership.  Global trade initiatives like the Trans-Pacific Partnership (TPP) will make the U.S. a central hub for exports in North America, which has the potential to expose Canadian products to international consumers.

Has your business prospered in Canada, and are you looking to grow? Here is a checklist to assist you with taking the next step and exporting to the U.S. Continue reading How To Enter the U.S. Market

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VIP Outlet Shopping Mix N’ Mingle

Toronto Premium Outlets shopping for mompreneursWho are we kidding…

Women love to shop! The holidays are a great excuse for us to plan a Shopping Night Out at the amazing Toronto Premium Outlets, and ALL ARE WELCOME to join in the fun!

women's shopping event toronto premium outlets
Event Details

SHOP: Visit our Mompreneurs® Area within the Food Pavilion anytime between 1:00pm and 7:00pm on Thursday December 10th, and receive an exclusive VIP Shopping Pass from Toronto Premium Outlets so you can shop at your favourite stores with amazing discounts!

WIN: When you pick up your VIP Shopping Pass, you will have the chance to enter for some incredible prizes offered to us by select designer retailers!  Continue reading VIP Outlet Shopping Mix N’ Mingle