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Attract the Right Candidates With Your Job Advertisements

When you have a vacancy to fill in your business, finding and hiring the right candidate is no easy task, and can be a daunting one at that. The hours that you will need to invest in training a new hire are ones you cannot get back, so finding the right person (and ensuring they’re in it for the long haul!) is paramount.

You can make the screening process a lot more efficient by creating job advertisements that allow candidates to screen themselves, in order to ensure you are getting the right person for the job.

Here are five tips that will help you write job posts that’ll do some of the work for you:

attracting the right candidates for jobs

Put it in the right place

Find out which sites your target audience is using to find a job and post it there. If possible, talk with other employers in your industry to get a sense of where they have also found good candidates.

 

Choose your keywords carefully

Job search sites rely on keywords to match candidates to jobs. Make sure that you are using commonly used search terms that are relative to your company and to the position you are hiring for. Be realistic when it comes to the terms you are using for the job description, in order to guarantee an accurate screening.

 

Include detailed information

By providing key details about both the company and the position, you allow candidates to determine whether or not they would be a good fit. It may go without saying, but ensure that your website and company profile is up to date, which will further inform potential candidates about who they may be potentially working for.

 

Think carefully about the job title

Most job seekers focus on the job title when identifying positions to target. Make sure that the job title you use will attract the right type of candidates.

 

Be clear about the requirements

If you make candidates aware of the minimum requirements for the position, you will receive a higher percentage of applications from people who are actually qualified for the job.

 


 

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