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Shelley Pelc – Dynamic Kitchens

Shelley Pelc is an Elite+ Mompreneur member based out of London, Ontario. She is the Owner of Dynamic Kitchens where her attention to detail and her ability to conceptualize the finished project from the early stages of the design process ensures that the space will be functional and aesthetically pleasing. We are excited to share Shelley’s Success Story!

Mompreneur Shelley Pelc of Dynamic Kitchens in London, Ontario


What inspired you to become an entrepreneur?
Confidence and passion. After working in the industry for many different companies along with my husband and co-owner Drew, it was time to show how passionate we are about what we do and create our own vision. It was time to take a risk in life and not look back wondering how things would be different if we didn’t go for it.

What’s the best part about owning your own business?
Working with a great team that supports you and understands that if you succeed, they do too.

Mompreneur Shelley Pelc of Dynamic Kitchens in London, Ontario

Can you describe a typical day?
Before breakfast, we have our family morning time with a little coffee, and our family favourite cartoon Animatics. If I can, I like to begin my day with a brisk walk. Once at the office, the day starts with my usual good mornings to the team. This is a good opportunity to check in with everyone and see how they are managing their projects. Everyday is a mixture of supporting the team, studying new ideas, design work, client meetings, site visits, showroom tours, networking events and of course our production team manufacturing it all in our shop behind the scenes.

Who do you count on for help? Do you have a network of family that answer the call?
My fountain of knowledge is my husband Drew and our general manager Kevin, they balance each other out nicely when it comes to good advice. I rely on Drew and my parents to be flexible when it comes to shuffling around our schedules to pick up our daughter or attend important meetings or events.

Mompreneur Shelley Pelc of Dynamic Kitchens in London, Ontario

Have you ever had to sacrifice something at home for work? Or vice versa?
I’m not going to lie, there were a lot of hours spent at the office on evenings and weekends and missing the nice summer days to get ahead. Although, once established with a reliable team, I can now shape my life how I want it to be.

What do you do on a day off? Do you even know what a day off is?
I spend this time with my family and friends. I like to bake with my daughter, take long walks, play catch, golf, shop, and just relax and watch TV. Although does it count as a day off if I’m still answering calls and emails to stay on top of work so my clients are happy and I’m not overwhelmed? As a business owner, it’s difficult to completely shut down and be free, but there are other benefits to it all.

Mompreneur Shelley Pelc of Dynamic Kitchens in London, Ontario

Are you active in your community? What does supporting local mean to you?
We support local charities, such as MS Bike Tours, Bethany’s Hope Foundation, The London Food Drive, and Make a Wish Foundation. Helping others in our community is making a difference in someone’s life. We also source our materials and products as much as possible locally to support businesses like ourselves. It’s important to give strength to our community and grow together.

Name another entrepreneur who inspires you.
This year, I’ve had the pleasure of meeting, Julie Nixon, owner of JENN Photography Studio. She is a breath of fresh air when it comes to connecting with people and helping them feel at ease during their photoshoot. Her personal achievements of being a foster parent, volunteer work for Now I Lay Me Down to Sleep, mentoring at Fanshawe College, and being the first photographer in Canada to be accredited by Special Kids Photography of America, should be an inspiration to all.

What does the future look like for you and your business?
There’s always going to be expansion in mind and we are in the process of opening a second showroom in the Fall of 2017.

Any tips for other women thinking of starting a business?
Be passionate about what you do and always be a ‘sponge’ for learning new things.

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