Written by Paul Gaspar, Director of Small Business – UPS Canada
Taking the export plunge can feel overwhelming and appear intimidating but embracing it will open up your business to endless amounts of opportunities. For those looking to expand into new markets, the United States is a logical place to start.
Given the geographic proximity, similarity in business culture, shared language and the North American Free Trade Agreement, the U.S is the perfect market for Canadian businesses to get their feet wet when it comes to growing their business in a new market. Our long history of doing business together has created a strong relationship between Canadian businesses and U.S. consumers that could be a springboard and foundation for future growth outside of North America.
Are you an entrepreneur looking to grow your business? Consider these tips when deciding on expansion opportunities within the U.S.
- Blueprint for success: To manage risks and maintain service levels that your customers expect, work with a logistics partner to create a supply chain that fits your business plan. The experience will streamline your distribution network and will help you control costs more effectively. Learn more about UPS’s supply chain solutions here.
- Know your market: With over 320 million people living across 9.1 million square feet of land, your business has access to one of the most innovative consumer markets in the world. Find out how you can make your mark by vising UPS’s U.S. Guide.
- Learn about the advantages: The increase in the U.S. de minimis value from $200 to $800 on imported items represents a significant step in making it easier to sell and trade across the border for Canadian businesses.
- Understand your customers: The e-commerce landscape is changing; consumers are learning the nuances of shopping online and across multiple channels. They use more technology, more often, to do more things. For your business to be successful, your website must reach consumers wherever they are, on whatever device they may be using. Learn more about the tech-savvy U.S shopper here.
Exporting to our neighbours to the south enables growth; for businesses and the Canadian economy. For more information, tips and videos on how UPS helped other business sell beyond Canadian borders, visit solvers.ups.com/ca-en/.
Featured image courtesy of shutterstock.com