Michelle Faulds is an Elite+ Mompreneur member based out of London, Ontario. She is the Co-Founder of Sly Fox Digital Media Marketing, and we are excited to share her Success Story!
What inspired you to become an entrepreneur?
After suffering years and years of depression and pain from a car accident, I started assisting my husband Mike with his freelance based web design business to help him out. My 20 years of experience in sales became very valuable to him and I very quickly realized that networking and quick results from my efforts created a passion that all but cured my depression. Changes in diet and lifestyle have minimized pain. I have met so many wonderful people through SlyFox and I can truly say that my clients have become my friends. I really do care about everything that I do, and that shines through with what we deliver.
What’s the best part about owning your own business?
Passion. Owning my own business has renewed my passion for life and relationships. It has helped me create professional and personal goals. I think of new creative ideas for my clients on every day that ends in ‘y’ and I love it!
Can you describe a typical day?
I have never been a morning person, but after a cup of coffee I am good to go. Rusty, our office wiener dog, my husband Mike, and I all head into work, greet our staff and catch up on any overnight messages. Our clients are business owners and often 11:00pm or 3:00am is the only free time they have to communicate with us. I regularly have sales meetings and events to attend, social media for 25+ clients to update, calls to return, and new designs to collaborate on. No two days are the same. I am often home by dinner and check messages while trying to relax with my family.
Who do you count on for help?
Hollie, our lead designer, and Michele, our office administrator deserve 100% credit for keeping me sane and organized. We have a team of programmers and co-op students that work like dogs (sorry Rusty) as well. My husband Mike is my biggest cheerleader, support and helper. He has an uncanny knack for showing up with an iced coffee or roses when it is needed the most.
Have you ever had to sacrifice something at home for work? Or vice versa?
I really do try to achieve balance in my personal life but I am often guilty of missing half a movie or a tv show because I am distracted by an email or text from a client. If I truly need some down time, I just remember the cell phone feature I discovered last month (silence).
What do you do on a day off? Do you even know what a day off is?
On a day off, I always check in for messages periodically. I do love to stay active with walks, yoga and most recently, I started a couch to 5k. Shopping is a hobby I can really get into for sure. Last but not least, I enjoy cooking and creating low carb, ketogenic foods for my lifestyle and other business interest, Keto Kollection subscription boxes.
What does the future look like for you and your business?
Expansion, expansion, expansion. We have a 5 year plan to build or buy a larger location. We have tripled our size in 2016 and plan to continue expanding.
Any tips for women thinking of starting a business?
Do what you love. The money will come.
What is your “WHY” behind your business/being an entrepreneur?
My “why” initially was to help my husband with his workload but my “why” has transformed into that which keeps me sane. I need to network, to get great results and to find solutions for our clients barriers.