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Meet Our Award Finalists: Top Tips from Jennifer Maxwell

Jennifer Reece Maxwell is an Elite Mompreneur member based out of Ajax, Ontario. She is a Finalist for The 2017 Mompreneur Momentum Award, for her role as The Wedding Coach!

Mompreneur Jennifer Maxwell, The Wedding Coach


Jennifer’s Journey to Entrepreneurship:

I’ve never been a fan of the 9-5 lifestyle, but when I started my wedding business in 2007, I didn’t consider myself an ‘entrepreneur’, I just wanted to plan weddings.

After our children were born, the biggest reason for me to keep working my business was because a typical job wouldn’t work for our family. Not only would we simply be earning income to pay for additional childcare, but it conflicted with our desire to be physically present in the home for our children.

I needed to streamline my workflow if I was going to manage both family and business with any level of success. Without realizing it, I had begun the next phase of my business – creating templates for myself, and ultimately for other planners.

In 2014 I shared my templates with a small group of planners, which has now grown to approximately 60 users. While this is certainly exciting, my next phase is taking the system to an online format for more global use, including couples.

And so an entrepreneur becomes.


Jennifer’s Tips for Other Women Thinking of Starting a Business:

  1. Don’t Have “FOMO” (Fear of Missing Out): I used to think taking time off from full-time wedding planning to be a mom would put me behind in business, but it didn’t. It was still there waiting for me when I was ready to return. What was changing though, were my children. They are only little once, and I didn’t want to miss it! It’s ok to wait, or go full steam ahead on either business or parenting. Or both! Just make your choice and be confident in it!
  2. You’re Going To Need A Lot Of Support if you’re going to run a business and be a mom. You’ll either have to count on loved ones to care for your children, and/or help with household tasks, and/or you’re going to have to pay for the help you need. Being a parent, running a business, and maintaining a household are three full-time jobs. You are not super human. It’s ok. Get some support.
  3. Multi-Tasking is an Illusion. You cannot do two things well at the same time, like parenting and running a business. Typing and holding babies don’t work well together. And that’s ok. Choose one, and be there fully at that time. Be excellent at what you’re doing in that moment. Give it 110%. And then do the next thing, and give THAT 110%.
  4. The Home Office: It’s no joke. It’s a lot harder to work at home than you think! Sure, you can work in your pyjamas, but beware of household distractions (dishes, laundry, Facebook – ACK!)! They can easily pull you from getting the work done to make your business successful. Refer to point 3: “Multi-tasking is an Illusion”!
  5. Follow The Cues: follow your interests and note the cues that might lead you to new places, learn new skills, and uncover talents you didn’t even know you had. You might end up doing something you’d never thought of, or change the direction of your business on a dime. Once I became a mom, the way I worked changed, and it sparked a whole new business journey that I never imagined I would be on! Be open to the cues!

Join us on March 3/4 in Toronto for The 2017 National Mompreneurs Conference, where we will announce all of our 2017 Mompreneur Award winners – LIVE at the event!


The Wedding Coach, mompreneur Jennifer Reece Maxwell

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