Lisa Austin is an Elite+ Mompreneur member based out of London, Ontario. She is the Founder of It Fits Personal Training, where her mission is to give you the knowledge, inspiration, and motivation you need to succeed— so you can commit to being the best you can be. From practical tools to creating a workable plan, to strategies for personal growth and development, Lisa’s goal as a personal trainer is to empower you to putting your health first so you can do what you do best. We are excited to share Lisa’s Success Story!
What inspired you to become an entrepreneur?
I was inspired to become an entrepreneur at a time when I knew life had to have something more for me. I first became a certified personal trainer after being in a car accident a few years ago. I was frustrated with the constant pain and later, dealing with the extra weight I had gained from lack of movement and unhealthy food choices. What started out as a means to ‘fix’ me, soon became a passion that I decided to share with others.
I achieved my certifications with NCCPT and later, CanfitPro. I expanded on those certifications by taking further courses: Post Rehab Essentials, Weight Management Specialist, and Kettlebell Training to name a few. I also hold the SrFit Mature Fitness Training Specialty Certification, Precision Nutrition Level 1 Exercise Nutrition and, most recently, Level 2 Master Certification.
Feeling like I found my purpose, I also needed to be mindful of being a role model to my sons. I was teaching my sons that they were responsible for their own happiness and if they weren’t happy, they needed to change their circumstances.
I preferred exercising at home or outside, and trying to get a job in a gym just wasn’t for me. That’s when I took the leap of faith and started It Fits Personal Training.
I help you make it fit… with your clothes, in your routine, in your life.
What’s the best part about owning your own business?
The best part of owning my business is knowing my work is appreciated! The personal satisfaction I feel when I’ve done something to the best of my ability is wonderful! I am able to set my schedule around the priorities I set for myself. I know my limits and I work within them. I know that if something doesn’t work the way I would have liked, it is directly related to the efforts I put into my tasks. I love that I am able to do what I need to in order to regroup; if that means taking a short nap or changing tasks, I can do that without feeling like I’m shirking my duties.
Can you describe a typical day?
I am not sure I really have a typical day. I have days when I have clients in the morning and then I’m up and out the door first thing with my to-go snacks on hand. I make use of every moment throughout the day, by answering emails and do some of my nutrition coaching between travelling to my in-home training clients. During the afternoons or on other days, I take courses, creating ad campaigns, writing my blog and creating programs for my online training clients. The evenings consist of dinner and spending time with my husband.
Who do you count on for help? Do you have a network of family that answer the call?
I have a small network of entrepreneurs that have become friends who I turn to when things get tough or overwhelming. They help me see the forest for the trees. My husband is extremely supportive. He may not know how to help me but he knows how to hold me up when I start to struggle and self-doubt creeps in.
Have you ever had to sacrifice something at home for work? Or vice versa?
There are times when I sacrifice time with my family. I am extremely driven and when I have a project that needs working on, other things are put on hold until that task is completed. Thankfully, it’s not constant; it seems to go in waves. New projects are time consuming and it takes time to balance out again.
What do you do on a day off? Do you even know what a day off is?
I don’t think I’ve ever taken a complete day off. There is so much to do and I love doing it. I am always thinking of things to share, and I’m constantly implementing things to make my life or my clients’ lives easier. On weekends, I catch up on housework, try new recipes and spend time with my husband. In the summer, we head to our spot by the lake and get as much rest and relaxation as possible.
Name another entrepreneur who inspires you.
There isn’t just one entrepreneur that inspires me, all entrepreneurs do. I think anyone who goes after their dreams, and makes a living doing it, is amazing. It takes courage, conviction, drive and perseverance. If you are an entrepreneur, then you have those traits and you inspire me.
What does the future look like for you and your business?
I don’t know what the future holds for my business but I know there is a future. I am reaching more people and finding new ways to do it. I will always have my in-home training clients and I am now able to help people from a distance, whether it is a complete exercise and nutrition program or we break it down and only focus on one of those components at a time.
Any tips for other women thinking of starting a business?
To any other women looking to start a business, make sure you follow your dreams but be clear in your motivation. Just as I tell my clients, you need to find your ‘why’. Once you have that, you can always fall back on it when times get tough. If you can picture it, you can make it happen, but you must trust in yourself. One of the hardest lessons to learn is when to ask for help, and then trusting in yourself to make the best decision for you and your business.
The other thing is to have faith. Your success is just on the other side of fear.