Raising awareness about your business is hard work. Sure, you can take out a magazine ad, but that one ad will quickly eat up your marketing dollars. Promotional products are a cost effective way to get your logo in front of thousands of potential clients. Here are some helpful tips:
Host a Contest
Using promotional items as contest prizing is a great way to draw attention to your brand. The best way to use promotional swag is to incentivize action. Tell people to like your Facebook page for a chance to win a custom t-shirt! You’ll not only generate a ton of new Facebook followers, but when people receive their free tees, they’ll post photos of their swag or wear your branded t-shirt out in public, giving your logo even more exposure.
Gift with Purchase
A gift with purchase is a great way to boost your brand exposure and improve customer loyalty. Your gift can be attached to a time-sensitive promotion: “buy now and get a free custom ballcap”, or it can be a complete surprise.
When giving a gift with purchase, make sure the gift matches your brand. If your business provides a baby product, a free custom infant onesie is a great way to get your target audience (babies, and mothers of babies) to wear your logo, providing you with free advertising wherever they go!
A surprise gift with purchase can help you win the good will of your customers by adhering to the business concept called “over delivering”. The idea here is that if you provide more than you promised to, the experience will be so positive that your customers will rave about your brand and be eager to buy from you again in the future. Just think about how you felt at the recent Mompreneur Conference when you received your free custom coffee mug! Oh, the delight!
Entripy Custom Clothing is Canada’s leading provider of custom printed everything! From custom t-shirts to hats, water bottles and onesies, Entripy can help you find the right products to promote your brand.
Mompreneur members save 10% with Entripy – visit our Member Discounts page for more information!