Christina Proctor is an Elite member based out of Waterloo, Ontario. She is a certified Style CoachTM and is dedicated to helping others express themselves through their style with her company Wear Out There. We are happy to share her story of success!
What inspired you to become an entrepreneur?
From a young age, I always wanted to be an entrepreneur. I wanted to live a life of my own creation, do something that I was passionate about and make a difference in the world. After starting a fashion blog as a hobby, connecting with my readers and experiencing the difference image has on confidence and self-esteem, I knew I had found my career. I studied to become a Style CoachTM through the International Association of Style Coaches. Now I help women love what they see in the mirror, express themselves through their style, and achieve their goals. I feel as though I am finally making a difference.
What’s the best part about owning your own business?
I love being able to use my passion and skills to help others look and feel amazing. The transformations I see in my clients are what keep me motivated each and every day.
Can you describe a typical day?
My day starts around 6 am when I get up, do one of my Jillian Michaels workout DVDS and a 5-10 meditation. I then commute into work for 8:30 am at a children’s charity, where I focus on marketing, social media, and fundraising activities. Around 5 pm, I see clients one-on-one at their home or in a local coffee shop, attend networking events, host group workshops, or reply to e-mails. I am currently working towards turning Wear Out There into my full-time business. Before bed, I journal and write 3 things I am grateful for and any actions I’ve taken that day towards my big goals.
Who do you count on for help? Do you have a network of family that answer the call?
My boyfriend and I have been together for over 10 years, and he is a constant source of support for me. He helps keep things running smoothly in our lives as I build my business. My mother, father, step-mother and little brothers also provide me with support and inspiration. They are full of good ideas and always willing to help out with anything that comes up. I truly am blessed!
Have you ever had to sacrifice something at home for work? Or vice versa?
Balancing home and work life is always a challenge and the thing I’ve had to sacrifice most is time with loved ones, as well as some of the hobbies I used to enjoy.
What do you do on a day off? Do you even know what a day off is?
On a day off, I enjoying catching up with friends and spending time outside. We have a yellow lab named Quix, and I love to take her out to the woods for long walks. I also like to practice yoga, read, or just watch a movie. I try to spend time with my brothers as much as possible too. They are growing up so fast!
Are you active in your community? What does supporting local mean to you?
Community means everything to me. I am incredibly passionate about shopping local and keeping money in the hands of our friends and neighbours. When Wear Out There was a blog, a hobby of mine, I would interview local fashion retailers in Waterloo Region, and share their stories. It was always my goal to showcase the great shopping we had right in our own community. I wrote a monthly fashion column for the Community Cord newspaper, contributed to Grand Magazine, and appeared on Rogers Daytime a few times to share local shopping updates. In my business today, I continue to promote local fashion retailers with all of my clients.
I love to volunteer with the KW Princess Project, which provides free formal/prom dresses to young women who can’t afford them. My family is also incredibly passionate about the Lions Foundation of Canada Dog Guides. We foster future service dog puppies. In the next year, I hope to volunteer my time at HopeSpring Cancer Support Centre or the Women Crisis Centre of Waterloo Region, using my skills to help support these women.
Name another entrepreneur who inspires you.
I am inspired by the women entrepreneurs I’ve been lucky enough to meet right in Waterloo Region. Every woman who has opened a store has a wonderful story and their passion truly shines through in everything they do. I am also inspired by the stylist Stacy London.
What does the future look like for you and your business?
I am on the path to growing Wear Out There into my full-time business. I look forward to hosting more group presentations for women, creating a bi-weekly newsletter with a focus on style, inspiration, and local fashion retailers, and supporting more young women entrepreneurs.
Any tips for women thinking of starting a business?
Some lessons I’ve been learning are:
- It’s okay to take it slow, it’s your business. It’s also okay to start small. Everything will fall into place when it’s meant to. You will know when it’s time to take the next step.
- Don’t be afraid to put yourself out there, especially at networking events. Everyone there wants to meet new people. They want to meet you.
- Be authentic. Be you.
- Find your tribe. Connect with other women entrepreneurs and ask them for mentorship and advice. Mompreneurs is a great place to start!