Written by Katy Takaoka
“However beautiful the strategy, you should occasionally look at the results.”
– Winston Churchill
I love this quote. As someone who loves getting down ‘n dirty into the nitty-gritty of a social media strategy, it’s easy for me to get caught up in the strategizing without frequently checking to see if it’s actually working. I keep this quote front and centre, because it reminds me to consistently check my progress.
It’s one thing for me to tell you to measure and analyse your results. But first, you need to figure out what it is you’re even measuring! In this article, I’ve laid out some common social media metrics and how to find the results on Facebook.
You do not need to track all of these metrics. The metrics you use will vary greatly depending upon what your social media goals are. My best advice is to start out by tracking the 2 or 3 that are most relevant to your goals.
1. Audience Size
Ideally, your Facebook fan-base will grow steadily. The way to check this, as with any FB metric, is through the Insights tab on your Business Page. I recommend doing this from a desktop browser rather than mobile, as more data is provided on desktop. Here’s how to find the info:
- Go to your Business Page
- Click on Insights
- From the left-hand navigation menu, click “Likes”
On this screen, you’ll find your total number of likes (or fans), along with a graph that shows gains and losses of fans over a period of time.
Why this metric is useful: it shows how your audience is reacting to your posts and which times of year have the highest growth
2. Best Times for Engagement
There’s no one-size-fits-all answer to the question of “When is the best time to post on Facebook?” You need to test, and test, and test again so you can start to gather some actual data. Continue reading How to Make Sure Your Facebook Strategy is Actually Working