Written by Erin Gleig
We all know that the Web is a competitive market space. However, there are some simple corrections you can make to your website to increase and retain customers. By following some basic principles on how people navigate your website, you’ll be able to keep your audience happy, and let’s face it – happy customers make more happy customers!
Where is the…?
Most people are comfortable navigating their way through a web page if it’s built right. Websites that don’t make any logical sense frustrate the viewer. Poor navigation will make you lose your audience. Easy navigation encourages your audience to stick around.
Don’t drive your audience nuts! Logical, simple navigation will make your viewers happy.
Show your personality
As Aarron Walter states in his book Designing for Emotion, more people sign up for a service, stay on a site, and buy more stuff if a site creates a pleasurable experience. Designing for emotion is good for business. When you show your personality, you build trust.
- Showing that there is a real person on the “other side” of the website increases relatability and interaction. People want to engage with other humans, not robots.
- Build a brand persona that maintains your company’s core values. Reflect the characteristics that support your brand promise.
- Creating a personality for your website will improve customer retention. Your audience will be able to identify with it and will enjoy a positive emotional response. They’re happy! Happy customers are good for business!
Build a brand persona that maintains your company’s core values.