You have a great product or service and you want to start getting the word out. Where should you begin? It seems like a huge task, but if you take it step by step you’ll be able to create some buzz.
A press release is not as intimidating as it might seem. Essentially, it’s a document written for specific journalists to encourage them to announce something claimed as having news value- the hook. It is important to note that a press release is different from a news article. A news article is a compilation of facts developed by journalists and published in the news media, whereas a press release is designed to be sent to journalists in order to encourage them to develop favourable articles on the subject.
Why do you need a press release? A press release is the best way to get your information out to your target audience via the media. It provides a credible, unbiased third-party who is talking about you and your business. The release provides the media with all the information they need. It makes their job easier and it provides you with a platform to say anything you want about your news- provided it is factual. It is your time to shine.
Before we get into the mechanics of the release, here are the guidelines to keep in mind when creating the release. This next part may seem a bit technical, but a good press release makes all the difference in the world. Journalists are sent press releases each day by the dozen. They are looking for specific things and if your release doesn’t measure up, they won’t even look at it, let alone consider writing anything about it. Continue reading Press Releases that Will Get Your Business Noticed
While email is convenient, it is not always the best way to communicate. When you are trying to explain a complex concept or if your message is emotionally charged, it is probably better to talk over the phone or face-to-face. Here are five conversations that you should never have online.
We can’t deliver on what was promised.
Since there is a good chance that your customer will be upset by this news, it is best to talk on the phone where you can better explain the situation.
We no longer require your services.
Don’t terminate someone’s contract over e-mail. Pay them the respect of a face-to-face or telephone conversation. Continue reading 5 Conversations You Should Never Have Over Email