Posted on

Eleni Kapetanios – Break Through With Eleni

Eleni Kapetanios is an Elite+ Mompreneur member based out of Guelph, Ontario. She is a Breakthrough Specialist and owner of Break Through with Eleni. We are excited to share Eleni’s Success Story!

Breakthrough with Eleni Kapetanios  - mompreneur member

What inspired you to become an entrepreneur?
Many years ago, when I branched out on my own to be a personal trainer, the most important thing to me was to be in charge of my own schedule and hours. I loved the independence of business ownership. I like doing things on my own terms, and choosing the people who I work with.

What’s the best part about owning your own business?
The best part about owning a business is the freedom and creativity. I have come to enjoy all the parts (maybe not the accounting and math parts), but I love the constant learning, and always striving to be better. I have also learned, fairly recently, to ask for help, which is a huge thing for me, as a solopreneur. I have a supportive team I work with now, inside and outside of the clinic I am a part of.  I have learned that if I hate doing a certain part of my business, I will hire someone who is excellent at that part! What a great feeling! I also love to meet other business owners and helping them grow their businesses however I can.

Continue reading Eleni Kapetanios – Break Through With Eleni

Posted on

Linda Kranich – TRU Global

Linda Kranich is an Elite+ Mompreneur member based out of Severn, Ontario. She is a Founding Member of Tru Global, a new “value” based Direct Marketing company that brings new and innovative health and natural products to consumers. We are excited to share Linda’s Success Story!

mompreneur Linda Kranich of TRU Global

What is your “WHY” behind your business/being an entrepreneur?
Here is my WHY – I was born at a time when we had few resources to share, money was always an issue and we truly did not understand the power we each had within ourselves.   That led to emotional and addictive behaviors and the intrinsic desire for a better life. What I “did not want” in my life was modeled for me. I did not know that at the time so I had to dig deep to uncover how I could be different and successful. What I did not know at the time that a foundation of strength, encouragement and hope was fundamental to me.

What inspired you to become an entrepreneur?
I have always dabbled in entrepreneurship even while working in the corporate world.

What’s the best part about owning your own business?
Over the years, I have come to recognize the owning your own business (from home) can lead to immense pride, the ability to continue to learn at any age and help to reduce your taxes.

Can you describe a typical day?
That is difficult for me as I am always “on the go” – I have learned that it is necessary to put in a minimum of 3 hours per day working my business, including planning, follow up and business building. Continue reading Linda Kranich – TRU Global

Posted on

Adrienne Winterhelt – Bed Bugs Dead Bugs

Adrienne Winterhelt is an Elite+ Mompreneur member based out of Toronto, Ontario, and she is the Founder of Bed Bugs Dead Bugs. We’re excited to share Adrienne’s Success Story!

Mompreneur Adrienne Winterhelt of Bed Bugs Dead Bugs

What inspired you to become an entrepreneur?
I’ve always been an entrepreneur, I just didn’t know it. As a young girl, my parents’ dream for me was to marry and that would set me on the path to happiness and a secure future. When I did meet the love of my life, his entire family were entrepreneurs and they encouraged me to take my ideas and run with them. When I failed, my husband would say, “Don’t worry Adrienne, Col. Saunders didn’t make it until he was 60 years old. You’ve got time.” If only he had more time. I wish he were here today to see me on the road to success. Every bump in the road is smoothed out by his belief in me. You could probably play a bingo game of different enterprises I have tried, from lamp making, jewellery making, seamstress, word processing tutor and cat minding to name just a few. Nothing was quite the right fit.
As the only parent of three kids, I went back to office work the very same week I was diagnosed with breast cancer. It became impossible to work, manage three kids and recover from surgery and undergo chemo and radiation. That’s when I took the last of my savings and bought an income property figuring that there would not be too much to managing another house. The very first month, the tenants called in a panic saying, “We’ve got bed bugs.” What did I know about bed bugs? Nothing. So I started doing research and discovered that they die at 45 degrees C, and that there were specially-designed heaters to do exactly that. I searched the internet for someone who rented the equipment. No one rented this equipment. September 22nd, that’s when the light bulb went off, and I thought to myself, “Why don’t I rent them?” That’s when I bought my first set and killed the bed bugs in my tenant’s place; I was now on the road to creating Bed Bugs Dead Bugs and renting heaters to people from all walks of life. My road to success has been filled with a lot of giant potholes but there is something inside me that sees potholes as things to jump over, splash through or work around. It doesn’t matter how crazy my girlfriends think I am; I know, somewhere inside me, that this is the right path for me.

Continue reading Adrienne Winterhelt – Bed Bugs Dead Bugs

Posted on

Arti Sharma – Measure Marketing

Arti Sharma is an Elite+ Mompreneur member based out of Milton, Ontario. She is the Co-Founder and Chief Strategist for Measure Marketing. We are excited to share Arti’s Success Story!

mompreneur Arti Sharma of Measure Marketing

What inspired you to become an entrepreneur?
My drive to support and service many business owners, while being available to my children as they are growing, was my primary reason to start a business. As a natural coach (and being a business coach for a franchise organization) my natural style is to support, help people find answers, and inspire them to take action. By being an entrepreneur, I can do this and support my team, vendors, and clients, while building a lifestyle that provides for my family, and live out my purpose to influence, inspire, and impact.

What’s the best part about owning your own business?
A common response to this question is “being your own boss”, however it isn’t exactly a true statement if you believe in having a collaborative and respectful working relationship with your employees. Owning a company with 18 employees means answering the needs of those employees and providing the tools and education they require to do their jobs. It also means providing them with direction, purpose, and inspiration to help them remain engaged in the business. I’m amazed by the creativity and brilliance people show when you let them shine.

I also love having the opportunity to educate my clients (owners/entrepreneurs) from a marketing perspective, which helps them grow their businesses in many ways. Knowing that my team and I played an important part in their successful journey is very gratifying. The relationships I have built with my clients and partners is also rewarding. I find it very fulfilling that we can help each other continue to learn and grow our businesses, either from a coaching perspective or as a mentor. And most importantly, I am able to bring passion, purpose, and people together to create a positive outcome. I feel blessed and proud to have committed team members, who are an important part of my company’s success.


mompreneur Arti Sharma of Measure Marketing

Can you describe a typical day?
Over time, my “typical days” have changed, as I have grown from being the one–person team to team of 18. I start each day with my non-negotiable rituals, such as meditation, journaling, and setting intentions. Although I don’t have many “typical days”, as my company is growing, there are still many hats I wear occasionally. My team is heavily involved in project and account management, while I am out building strong relationships with existing and new clients, and building an audience for my speaker series. Although, I must admit that I’d like to become more disciplined in following a daily structure, and I am continually striving for that as part of my transition and growth. It is truly an exciting time for my business and my family, and a long-time goal I have been striving for.

Who do you count on for help? Do you have a network of family that answer the call?
I have a business coach and I have mentors (industry leaders and clients), who help me with the tough and new types of decisions required for a company that’s growing. In addition, I have a son who loves to brainstorm with me on new marketing ideas and the future of marketing in general. I also have a husband who is a “silent partner” in my business, as well as a wonderful support system.

mompreneur Arti Sharma of Measure Marketing

Have you ever had to sacrifice something at home for work? Or vice versa?
Yes, I did sacrifice time with my family for a while. But I soon realized that I could do both, provided I showed a great deal of self-discipline and planning on both personal and business levels. I make a point of taking my daughter to school every day and picking her up after school. I also take weekends off so I can refuel and connect with the people who matter most in my life – my family and my friends. This is all possible because of my supportive partner and loving, mature children.

What do you do on a day off? Do you even know what a day off is?
That’s a good one! I don’t think a passionate, entrepreneurial mind ever likes taking a day off, as I don’t find it possible to just “turn off’ my business mind. I do take weekends off and special days when I feel the need. There are some weekends that I work as needed, and that’s the choices we all make, based on demands.

However, I set intentions and continuously practice saying “no” to things that won’t serve my business, my family, and myself. On weekends and days off, I like to cook, read, go for a long walk with my daughter, and spend time hanging out with my husband, kids, and friends.

Are you active in your community? What does supporting local mean to you?
I am a firm believer in supporting our communities. I am a past board member for Food4Kids (Halton Region), and continue to support them as I can. I also give back through an online portal called Stryd-e- Entrepreneurs helping Entrepreneurs. I designed and created this entity/goal with the purpose of bridging the gap between global communities of entrepreneurs and business professionals by providing them with a platform to network, receive educational programs, and find the right partners to work with under a no pressure pitch or paid system. This is all about creating a supportive community for business owners. I also mentor new business owners and colleagues I meet at Chamber events or BNI meetings to help them push the envelope, and this gives me a lot of satisfaction. And during the process to educate and share my experience with them, I learn from them.

Name another entrepreneur who inspires you.
Lisa Kember – Previously with Constant Contact and now a franchise owner for TAB (The Alternative Board) a Peer Advisory Board and Business Coach.

What does the future look like for you and your business?
We’re a progressive business that is continuously evolving. This consistent process makes me feel excited and grateful for the people in my life who are a big part in the ongoing success of my business. In addition, there is always the possibility that my children will join the business in the next 8-10 years. So, the future looks pretty fantastic to me!

Any tips for other women thinking of starting a business?
The top five suggestions or tips I would advise are as follows:

  1. Do the research and talk to someone who has created a “real” business. Ask a ton of questions.
  2. Dig deeper into why you want to start this business, what will it do, what will be the guiding motivation for you to pursue this for the next 5 years (motivation shifts over time as you evolve).
  3. Invest in yourself, and connect with someone you admire and would like to mentor you.
  4. Learn how to market and sell your business or hire someone to do it for you.
  5. Build processes and systems early on to guard your time and stay disciplined.
Posted on

Tara Kanerva – Inspired Outcomes SHE

Tara Kanerva is an Elite+ Mompreneur member based out of Guelph, Ontario. She is the Co-Founder of Inspired Outcomes SHE, a branch of coaching and teaching that focuses on the inner sense of being a woman in a world that is changing so radically in it’s expectations, it’s definition and it’s understanding of women. Tara and her husband have built Inspired Outcomes over the last three years to become a busy, successful, ever evolving epi-centre of growth and inspiration in the city.  Building on that success, Tara launched IOSHE – the female divine energy of Inspired Outcomes all wrapped up and packaged in fierce feminine intention. IOSHE is her response to work with the most beautiful part of every woman, whatever and however that is for her, and teach her how to use her mind, her spirit and her physical body to project her own light out into the world however near or far she chooses. We are excited to share Tara’s Success Story!

Mompreneur Tara Kanerva of Inspired Outcomes

What inspired you to become an entrepreneur?

I had three children in five years.  With an extensive background in higher education and international work, I found myself uncertain that I wanted to return to the word of academia, and knew for certain I couldn’t return to international field work quite yet. So I chose to follow my current passion of natural child birth and became a birth coach with a very, very small goal of finding a few clients a year. Soon I ran into a frustration that I couldn’t help those women who most needed it – those who suffered from anxiety, depression or phobias with relation to the hospital or pain. I researched and learned how I might best be able to offer even the most challenged women real help, and so I trained to become a certified Neuro Linguistic Practitioner.  My new skills blew my own mind, as well as propelled me into much bigger success (by referral) than I ever expected. Within the next year I became a Master Practitioner, started the company, worked with over 60 clients and have never, ever looked back!
What’s the best part about owning your own business?
Owning our own business is exhilarating in it’s limitlessness! There is nothing like knowing that when we explore the merits of an idea, turn it into a goal, break it down and get it up on the big white sheets in our office, there is no doubt in our minds that it will become a reality. The difficulties and challenges of being responsible for every moving part of the business is directly balanced by the ability to adapt and shift to every changing need. Being in the line of work that is directly, overtly and often visibly changing people’s belief in themselves, their confidence and their own personal success, it’s hard not to get excited about every single aspect about owning our business, because literally everything we do contributes to us, our students and our clients becoming bigger and better!

Continue reading Tara Kanerva – Inspired Outcomes SHE

Posted on

Michelle Faulds – Sly Fox Digital Media Marketing

Michelle Faulds is an Elite+ Mompreneur member based out of London, Ontario. She is the Co-Founder of Sly Fox Digital Media Marketing, and we are excited to share her Success Story!

mompreneur Michelle Faulds of Sly Fox Digital Media Marketing

What inspired you to become an entrepreneur?
After suffering years and years of depression and pain from a car accident, I started assisting my husband Mike with his freelance based web design business to help him out. My 20 years of experience in sales became very valuable to him and I very quickly realized that networking and quick results from my efforts created a passion that all but cured my depression. Changes in diet and lifestyle have minimized pain. I have met so many wonderful people through SlyFox and I can truly say that my clients have become my friends. I really do care about everything that I do, and that shines through with what we deliver.
What’s the best part about owning your own business?
Passion. Owning my own business has renewed my passion for life and relationships. It has helped me create professional and personal goals. I think of new creative ideas for my clients on every day that ends in ‘y’ and I love it!

Continue reading Michelle Faulds – Sly Fox Digital Media Marketing

Posted on

Samantha King – Fempire Builders

Samantha King is an Elite+ Mompreneur member based out of Barrie, Ontario. She is a Business Consultant and Mastermind Facilitator with Fempire Builders, where the core purpose is to support the growing number of women entering the world of entrepreneurship by creating a community of women who empower and support each other through mastermind groups, education and mentorship as we all build the lives of our dreams while creating the work/life balance we crave. We are excited to share Samantha’s Success Story!

mompreneur Samantha King of Fempire Builders

Tell us about your business!
Just as it takes a village to raise a child, so to it takes village to build a business. Whether it’s clients, suppliers or just fellow entrepreneurs to hold us up and help us see the way forward, there are many people involved in the successful growth of a business. Through our mastermind programs and online training, we bring our tribe together to collaborate, empower, and hold each other accountable as we aim to stay focused while balancing working and “life-ing”. At the end of the day my business is about community. By bringing all the Fempire Builders together, we can all help one another achieve what we are looking for. To me, that’s powerful.

What inspired you to become an entrepreneur?
I have always wanted to be my own boss, so to speak. Time freedom and being in charge of my own destiny were the BIG drivers initially. But it wasn’t until my then 4 year-old daughter, Penny, was diagnosed with autism, after 2.5 years of going through the motions leading up to that diagnosis, that I finally took the leap into entrepreneurship. Fempire Builders really came out of my need for something different. A need for more flexibility along with more of what I wanted, after receiving Penny’s diagnosis combined with a bad bout with post-partum depression. I wasn’t going to spend my timing doing things if they didn’t make my heart sing. That just wasn’t me anymore. I couldn’t bare it.

mompreneur Samantha King of Fempire Builders - daughter Penny

Furthermore, I was now officially a special needs Mama, and what would be required for Penny’s care would make me effectively unemployable to most employers – a fate many special needs parents face.

When my maternity leave ended in May 2016, I took my 8+ years experience in teaching, telesales, corporate sales and marketing, and client service management in the small business world and started my business and now here I am. Continue reading Samantha King – Fempire Builders

Posted on

Katie Valade – Steeped Tea Inc.

Katie Valade is an Elite+ Mompreneur member based out of Cambridge, Ontario. She is an Independent Consultant and Group Director with My Steeped Tea, and we are excited to share her Success Story!

Mompreneur Katie Valade Steeped Tea Independent Consultant and Group Director

What is your business/company all about?
I love that my business is about the art of relaxing! We connect friends, family, and neighbours back together again over great conversation and a beautiful cup of tea. I love educating women on providing healthy, incredibly delicious iced tea for their family to replace juice, as well as doing lattes at home to save you even more money! Every day, I get to make tea, relax, meet new people and celebrate not just the versatile world of loose leaf tea, but the ones that we share it with in our lives.

What inspired you to become an entrepreneur?
I was never looking to become an entrepreneur – this is the job that I never knew I wanted! I only became an entrepreneur because I was tired of living paycheque to paycheque and I knew that it seemed like the thing that moms did – find another part-time job that can be done in a very flexible way! I quickly realized that being an entrepreneur was in my spirit and it was perfectly meant for my life and my future. I could see the aspects of my personality that were thriving in the role of an entrepreneur, and the ways that previous jobs had showcased entrepreneurial roles and I had really gravitated towards them. When I began as an entrepreneur, I thought that I had stumbled upon this whole new world of business, but in reality, the world of entrepreneurs was meant for me!

What’s the best part about owning your own business?
I am absolutely in love with the incredible opportunities that I have in owning my own business! I think that the flexible nature, the ownership of my schedule, and the personal growth are the greatest surprises in this job. I love that I can both rock out a sales day, meet with clients, do a coaching call, go to the gym and volunteer at my kid’s school in the same day. I love that no what matter time of day my kid is going on a field trip, I can be there! I love that I can take my kids with me to some meetings, that I can do coaching calls while they are napping, that we can do facebook live videos together to promote a new product, and that as I host team meetings in my home, my kids can be a part of what I do and get excited for the opportunities that have.

I love that I am in control of my schedule! I can volunteer every Wednesday night and no one gets to tell me to go to work. I can work the first half of the month heavy in sales to meet goals, and then focus the second half of the month on coaching and customer service. I love that I get to make the decisions about how fast I grow my business, how busy my calendar is, where I travel, who I visit and how I allocate my time and money. I love that I get to grow my leadership through making the big decisions, but that I also get to be part of a bigger picture in my company where I am learning and growing alongside other like-minded, driven people. Continue reading Katie Valade – Steeped Tea Inc.

Posted on

Amanda Wilde – Allstate Insurance

Amanda Wilde is an Elite Mompreneur member based out of Milton, Ontario. She is a licensed home and auto insurance Agent with Allstate Insurance, where she provides excellence in customer service and complete transparency to her clients. She enjoys her job and helping people, and takes pride in providing families with peace of mind. We are excited to share Amanda’s Success Story!
mompreneur member Amanda Wilde of Allstate Insurance in Milton, Ontario

Tell us about what you do.

What I feel I do is provide customer service excellence and transparency. I transitioned to a sales role from customer service in September 2016. It can be exhausting and hard, and outside my normal comfort zone, but I’m good at it. I’m honest, and approachable and funny; people like to deal with me. It’s a great feeling when being you just works. The insurance world is competitive, it’s hard to find leads and set yourself apart, especially when you are not in control of the price! But I think there is value in my customer-focused sales approach – friendly, honest and available. My customers get my cell number. If they have a claim, I’ll be there to help. That’s my promise. Insurance is something you have to buy and hope you never need. But if you need it, it’s going to be through some type of loss. To have a friendly, helpful voice there to help, I believe that is priceless.
What inspired you to become an entrepreneur?
My kids inspire me to be the best I can be. My entire working life, I’ve been a “behind the scenes” kind of person. Since graduating high school, I’ve worked in offices and worked my way up to a high level Executive Assistant. I made a decent living; my job was easy, Monday to Friday, little to no overtime. Great, right? Nope. Co-workers always told me, “You could do so much more than this Amanda. You are so smart, outgoing, and friendly.  Why don’t you go back to University and finish your degree?”  All well and good but, I’m also a single mom of two boys. They come first. I don’t have the luxury of taking two years off from work to finish school.
Instead, I took a leap of faith one day and quit my cushy executive assistant job. I started in a Customer Service role at Allstate Insurance. New career, definitely a lot harder of a job, and a lot less pay! But, it gave me more satisfaction. After almost three years with Allstate, I decided to take the plunge and move in to a sales role. This is what people have been telling me to do all my life, but I couldn’t see it.  Me — front and centre? No way!
Through this leap, I’ve been able to provide for my two boys and start to set aside money for our future. For the first time in my life, I’m in control of how much I provide for my family. I am working harder than I ever have in my life. I’m in the driver’s seat. I have always been a hard-worker, but this new role has put that in the forefront and I get rewards for all the effort I put in. I get to talk to people all day and make some great connections. I get such a feeling of satisfaction by selling “my way” — by being honest, asking the right questions, and being available to my customers.

Continue reading Amanda Wilde – Allstate Insurance

Posted on

Lisa Braun – Social Art

Lisa Braun is an Elite+ Mompreneur member based out of Kitchener, Ontario. She is the Owner and Artist of Social Art, where it’s all about bringing out the creativity in everyone! We’re excited to share Lisa’s Success Story!

Mompreneur Lisa Braun of Social Art in Kitchener, Ontario

What is Social Art all about?
As children, we are all creative, but so many adults feel that they don’t have a creative “bone” in their body. My goal is to not only have every social artist leave with a painting they love, but also to feel more confident when they leave. Art has this amazing ability to make people smile, laugh, relax and it can even be healing. So whatever a person may be feeling when they walk through the doors of Social Art, my goal is to use art and personal connection as a way to brighten their day, and make a difference.We hold social painting events in our studio, as well as in local breweries, that can take a complete beginner or an already avid painter from a blank canvas, to a finished painting in two hours. We use detailed, step-by-step instruction to guide them along, while creating an encouraging, fun, and relaxing atmosphere.  Its’s a fun night out for friends, couples, or just some alone time.

We offer public events on our website, and also do private events such as bachelorettes, birthdays, girl’s nights, fundraisers…. you name it.

What inspired you to become an entrepreneur?
I would have to say that my family has been my number one inspiration for becoming an entrepreneur.  I watched my mom spend almost twenty years in a job that made her unhappy.  She moved cities and found a job in the same industry, and after one day of working there, just decided she was done. With no prior experience , she purchased a home decor/gift shop and became her own boss! Twelve years later she has adapted to change, and grown the business into a thriving women’s fashion store! She followed her passion and is totally in her element. My husband has also been involved in his family business for almost 30 years, and was so supportive of me when I came to him with the opportunity to be an entrepreneur myself. Continue reading Lisa Braun – Social Art