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Keep Them Coming Back to Your Website

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Although more women are power players in the business world today, the online community is still an area yet to be conquered by women. 1&1 Internet Inc., the world’s largest web host, reports that only 13% of web hosting customers are female. With over 650,000 customers in North America, the statistic shows that men have a significantly larger presence online. Now that the Internet is becoming an essential element in many businesses, it is especially important for female entrepreneurs to keep apace by establishing a successful online presence.

Companies are constantly working to retain customers and encourage loyalty in order to keep their doors open. Customer loyalty is especially crucial to the survival of online businesses.  Impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.

In fact, according to the ‘Web site Communication Survey’ of some 1,025 North American consumers conducted by Toronto-based MaCorr Research and commissioned by 1&1 Internet, the ability to contact a business is the most important aspect of using a business’ web site for 85% of North Americans. Continue reading Keep Them Coming Back to Your Website

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Business Card Mistakes to Avoid

Insights from The UPS Store

business card mistakes to avoid, tips from UPS Store for mompreneurs

It’s no secret that a great business card is an essential tool for any small business owner. Whether you’re handing one to a contact in a networking situation, or attaching it to a new customer’s order in the hopes of generating repeat business, the ideal card conveys valuable information about your company, and expresses something about its personality.

Of course, not all business cards are created equal. Some are a cut above, displaying relevant details while also being unique and creative. Others, however, fall victim to several common mistakes that can diminish the overall message. Concerned your cards might be selling you and your company short? Take a look at this list of business card blunders and make sure you’re not an offender.

Too much information/Illegible text

It’s tempting to cram as much text as you possibly can onto your business card, so anyone who takes it can get all the information they may be looking for. The problem? Your finished card is liable to end up looking cluttered, or has a font size too small to read comfortably. It’s best to stick to the basics: your name, title, the name of your business, and basic contact details such as a telephone number, email address, and website info. If you’ve still got space to include a mailing address, and think it would be a valuable addition, go ahead and include it. A more valuable choice for many businesses, however, are your social media handles.

Be careful what you put on the back

Business cards have two sides for a reason, so make the most of both of them. Some printers may offer a discount if you allow them to put their logo or information on the reverse side. However, this could lead some recipients wrongly assuming you are connected or affiliated with that company, which isn’t what you’re looking for. Resist the temptation to save a few dollars on printing costs and keep the back of your business card your own. Use it to include information that didn’t fit on the front, such as social media contact info or the address of your brick and mortar business, a brand promise or tagline, or simply a space for notes – new contacts may want to jot down a few words about you after receiving your card to help them remember you later. Continue reading Business Card Mistakes to Avoid

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5 Tips for Building Your Email List

By Stacey Hartman

If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look!

1. Get an email marketing service.

tips from GoDaddy for mompreneur on how to build your email list

This step might seem a bit obvious, but it is an important one. Email marketing services give you access to powerful list-management systems, opt-out functionality that will help you comply with government anti-spam laws, and the ability to quickly create professional-looking marketing emails. GoDaddy has an amazing email marketing product that meets all of these needs and is easy to use for email marketing beginners.

If you’re starting out small, you might think, “Why do I need to get a email marketing service right away?” You can handle a small list of subscribers yourself, right? Not so fast. The other angle to consider is that most regular email services won’t allow you to use their email system for email marketing.

If you send out more emails than they consider to be “normal” email use, you can be blocked from sending emails. What’s more, you’d need to manually update your email list for opt-out requests, or you risk facing penalties. Start off on the right foot and go with an email marketing service. It’ll save you headaches down the road.

2. Sign-up forms.

You’ve likely seen plenty of sign-up forms for email lists on other sites. To be effective, though, you’ll need to consider where to place your forms on your website, beyond just a pop-up. There are a few options for form placement to consider: Continue reading 5 Tips for Building Your Email List

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How Custom Apparel Can Help Motivate and Inspire Your Employees

Regardless of your industry, it’s no secret that custom branded apparel is an integral part of your company’s branding strategy. Wearing your company logo helps to promote your company’s identity and establish a professional image. But along with the many benefits to your company’s marketing efforts, printing or embroidering your logo on custom apparel can have a residual positive impact on your employees’ attitudes and work ethic; even your own!

Custom Apparel Improves Morale

One of the biggest advantages to outfitting employees in custom apparel is the boost it can give to employee attitudes and work ethic. When your employees feel like valued members of a team, they are more likely to be loyal to your company, show pride in their work and even be more productive.

mompreneur partner Entripy Custom Clothing staff

Custom Apparel Improves Performance

Employees are often more motivated to get work done when they feel part of something larger than themselves. When sporting your company logo, employees are more likely to feel accountable for your company’s success and are more motivated to get work done. Plus, employees wearing branded apparel tend to act more professionally, knowing that their actions when out in public will reflect on the company. Continue reading How Custom Apparel Can Help Motivate and Inspire Your Employees

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3 Ways to Increase Traffic to Your Website

By Ruth Ann Hogue

get your website noticed - small business tips from godaddy for mompreneurs

A website without traffic is like a knickknack on the shelf — pretty to look at, but otherwise nonfunctional except for collecting dust bunnies.

Now, imagine that same knickknack on a shelf with hundreds, thousands, even millions of other curiosities, each vying for attention. Which ones will get noticed, and which ones will be virtually invisible?

The simple answer is that it depends on who is looking, and what their purpose is in viewing the collection. A potential buyer who is focused on original Hummels will be able to spot them immediately, whereas someone else might be drawn to anything remotely shabby chic as inspiration for their next crafting project.

Much like in the world of collectibles, the traffic a website attracts will vary, based on a few simple factors. The good news is that there are some controllables, and despite the overwhelming competition for eyeballs, even small websites can boost performance by optimizing for search engines, using social media channels, and implementing a paid advertising strategy.

Be searchable

It all begins with Search Engine Optimization (SEO, which has always included having a good website, complete with an uncluttered, organized design and a sitemap to help search engines crawl and index your content. If the bots can’t find your content because spiders are blocked or pathways drop off suddenly in unexpected places, your-otherwise amazing site will likely fail to get the attention it deserves.

In 2017, effective SEO includes making your site user-friendly — especially for mobile. Because a high percentage of online buyers research their purchase using a smartphone, it makes sense to design eCommerce sites for mobile first, with desktop usability being secondary.

Other SEO tips include securing your site with a Secure Socket Layer Certificate (SSL). While the certificate itself provides a minimal boost, its presence can provide assurance to potential site visitors, making it less likely that they will avoid your site for security reasons. Continue reading 3 Ways to Increase Traffic to Your Website

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Win Customers With Your Blog

Your blog can be a valuable tool in engaging your customers, but it takes time to develop and maintain…

tips for a successful blog

If you are using a blog as a marketing strategy, you want to make sure that you are using it effectively. Here are some tips that will help you create a blog that actually brings customers through your door.

Content is key.

People are going to visit and revisit your blog because of its content.  If you post information that is useful and relevant to their lives, readers will flock to your blog.  Get to know your target audience and try to determine what motivates them.  Remember, you should be educating and entertaining at least 70% of the time and promoting your business no more than 30% of the time.

Be strategic.

You need to be clear with yourself about what you are trying to achieve with your blog.  Are you building your brand?  Are you engaging your customers?  Are you establishing expertise?  While these goals may all sound good to you, your social media strategy will be more effective if you zero in on one or two goals at a time and have a clear plan for how each post will contribute to it.

Engage.

Social media is supposed to be about people, so make it human.  Respond to comments and comment on other blogs.  Post pictures and allow your readers to see the person behind the voice in the blog.

Be consistent.

As you begin to build a following, readers will start to anticipate your next blog.  If you have a regular schedule for posting, you make your blog a lot more reader friendly.  You can post every day, every other day, or on set days of the week.  The key is to be consistent with it so that your readers know what to expect.

Make it attractive.

Blogs succeed or fail based on the way that they look.  If a blog is not visually appealing, most people will just click past it.  Allow for enough white space and include pictures in your blog.  Blogs with photos tend to get a lot more hits than those without them.  If you’re not sure about how your blog looks, solicit feedback from people in your network. Continue reading Win Customers With Your Blog

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4 Visual Content Trends to Try for your Business

Written by Katy Takaoka

content marketing trends to try for mompreneurs by katy takaoka

It’s no secret, visual content performs best on social media. There are entire platforms dedicated to visual content: Instagram, Pinterest, YouTube, Snapchat… the list is endless.

Human beings are visual beings. We process things in pictures, and a picture is worth a thousand words. So, it’s no wonder the most engaging social media content comes in the form of images and videos. In this article, I’ve listed some of my favourite visual content trends to inspire you to try something new in your content strategy. Here goes:

1. Video

You didn’t think I’d write an article about visual content without mentioning video, did you?! Video continues to be the fastest growing trend in social media content. It sets you apart from your competition because most people are terrified of doing it and are under the erroneous impression that you need a ton of fancy equipment.

In terms of content, the world is your oyster: give a tip, give a product demo, host a Q&A session, interview a client, go behind-the-scenes in your business… so many options!

When it comes to the type of video, you’ve got three main choices:

Live Streaming
Platforms such as Facebook Live and Periscope let you interact with your followers in real time. Consider scheduling regular broadcasts, like every Tuesday at 2pm, and it’s almost like having your own TV show!

On Camera
For those who aren’t yet comfortable with the thought of live-streaming, but know that video is the next logical step in the social media strategy, on-camera videos that are recorded and then uploaded to a platform like YouTube, Vimeo, or Facebook are perfect.

Animated
Whether it’s because you’re not ready or comfortable to be seen on camera yet, or because you want to switch things up a bit, animated videos are fun! You can choose whether or not you want to do a voice over or simply have music.

Of course, the best animated videos are produced by someone who is an expert, but if that’s not in your budget yet, there are a couple of other options to consider: Continue reading 4 Visual Content Trends to Try for your Business

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How Incentives, Freebies & Giveaways Can Grow Your Brand

how swag can help your branding - tips for mompreneurs from ENTRIPY custom clothing

Raising awareness about your business is hard work.  Sure, you can take out a magazine ad, but that one ad will quickly eat up your marketing dollars. Promotional products are a cost effective way to get your logo in front of thousands of potential clients. Here are some helpful tips:

Host a Contest

Using promotional items as contest prizing is a great way to draw attention to your brand. The best way to use promotional swag is to incentivize action. Tell people to like your Facebook page for a chance to win a custom t-shirt! You’ll not only generate a ton of new Facebook followers, but when people receive their free tees, they’ll post photos of their swag or wear your branded t-shirt out in public, giving your logo even more exposure.

Gift with Purchase

A gift with purchase is a great way to boost your brand exposure and improve customer loyalty. Your gift can be attached to a time-sensitive promotion: “buy now and get a free custom ballcap”, or it can be a complete surprise.

When giving a gift with purchase, make sure the gift matches your brand.  If your business provides a baby product, a free custom infant onesie is a great way to get your target audience (babies, and mothers of babies) to wear your logo, providing you with free advertising wherever they go!

Surprise Gifting

A surprise gift with purchase can help you win the good will of your customers by adhering to the business concept called “over delivering”.  The idea here is that if you provide more than you promised to, the experience will be so positive that your customers will rave about your brand and be eager to buy from you again in the future.  Just think about how you felt at the recent Mompreneur Conference when you received your free custom coffee mug!  Oh, the delight!


Entripy Custom Clothing is Canada’s leading provider of custom printed everything!  From custom t-shirts to hats, water bottles and onesies, Entripy can help you find the right products to promote your brand. 


Mompreneur members save 10% with Entripy – visit our Member Discounts page for more information!

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Tips for Selling a Service on Your E-Commerce Website

Written by Jessica Ropolo

When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not have an online purchasing option is behind the curve.

But what about services? Can you sell a service online when there’s nothing to deliver? Of course! While much of the strategy is the same as it would be for products, there are a few things to pay extra special attention to when selling a service on your eCommerce website.

Maintain Easy Online Payment Options

e-commerce tips for mompreneurs from godaddy

As with anything purchased online, you want to have a simple payment system to complete transactions. With most products, shoppers are accustomed to adding items to a cart and then submitting payment via credit or debit card. Then, within the estimated shipping time, the products are delivered to the customer’s door.

When you offer a service, you aren’t delivering anything tangible — but you might still want customers to prepay for offerings. Instead of listing products, you can have different service options. For example:

  • One/multiple sessions — e.g., price of one facial vs. three
  • Service for an extended period of time — e.g., six months of regular house cleaning
  • Different types of plans — e.g., insurance options
  • Subscriptions — e.g., weekly recipes and workouts
  • Appointments — e.g., pay in advance for a visit

Simply use the same type of setup for your services as you would when listing products. The easiest way to do this is using a dedicated eCommerce platform, such as GoDaddy’s New Online Store, which includes shopping cart functionality, secure payment collection and even email marketing integration. Continue reading Tips for Selling a Service on Your E-Commerce Website

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Marketing Made Simple: 3 Ways a T-Shirt Can Help Build Your Brand

When marketing your business, conventional magazine ads and TV spots can eat up all of your hard earned marketing dollars in a single ad.  Custom t-shirts featuring your company name and logo are a great budget-friendly way to promote your business.  Simple and comfortable, a t-shirt can help you promote your business whether you’re at a tradeshow, a vendor meeting or picking up your kids from school.

Outfit Your Staff

Whether you are a staff of one or one hundred, outfitting your team with t-shirts branded with your company logo is an effective way to promote your business.  Whether your employees are at the office or the gym, if they’re wearing your t-shirt, they’re advertising your brand.  If you’re at a tradeshow or event, a t-shirt helps attendees instantly recognize your staff.

Team Entripy - t-shirts for brandin

Attend a Tradeshow

If you rent a booth at a tradeshow, wearing your company name helps to identify you to prospects and builds your brand familiarity.  Even if you don’t have the budget to get a booth at the show, proudly sporting your logo on a t-shirt can still help you promote your company when you meet other attendees.  Your logoed t-shirt becomes an instant ice-breaker.  Whether standing in line at the coffee cart or sharing a table with strangers, you’ll be surprised how many people point to your company logo and ask “so, what does (company name) do?”

Get Customers to Wear Your Brand

When using custom t-shirts to build your brand, the idea is to get as many people as possible to wear them.  A staple in everyone’s closet, a t-shirt makes a great gift-with-purchase that your customers are sure to keep.  Have a baby product?  Why not insert a custom onesie in their order and get your clients to do your marketing for you!

Entripy tank tops for branding


Need custom t-shirts for your business?  Visit www.entripy.com, Canada’s leader for custom printed t-shirts.  Mompreneur members save 10% with Entripy.