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Marketing Made Simple: 3 Ways a T-Shirt Can Help Build Your Brand

When marketing your business, conventional magazine ads and TV spots can eat up all of your hard earned marketing dollars in a single ad.  Custom t-shirts featuring your company name and logo are a great budget-friendly way to promote your business.  Simple and comfortable, a t-shirt can help you promote your business whether you’re at a tradeshow, a vendor meeting or picking up your kids from school.

Outfit Your Staff

Whether you are a staff of one or one hundred, outfitting your team with t-shirts branded with your company logo is an effective way to promote your business.  Whether your employees are at the office or the gym, if they’re wearing your t-shirt, they’re advertising your brand.  If you’re at a tradeshow or event, a t-shirt helps attendees instantly recognize your staff.

Team Entripy - t-shirts for brandin

Attend a Tradeshow

If you rent a booth at a tradeshow, wearing your company name helps to identify you to prospects and builds your brand familiarity.  Even if you don’t have the budget to get a booth at the show, proudly sporting your logo on a t-shirt can still help you promote your company when you meet other attendees.  Your logoed t-shirt becomes an instant ice-breaker.  Whether standing in line at the coffee cart or sharing a table with strangers, you’ll be surprised how many people point to your company logo and ask “so, what does (company name) do?”

Get Customers to Wear Your Brand

When using custom t-shirts to build your brand, the idea is to get as many people as possible to wear them.  A staple in everyone’s closet, a t-shirt makes a great gift-with-purchase that your customers are sure to keep.  Have a baby product?  Why not insert a custom onesie in their order and get your clients to do your marketing for you!

Entripy tank tops for branding


Need custom t-shirts for your business?  Visit www.entripy.com, Canada’s leader for custom printed t-shirts.  Mompreneur members save 10% with Entripy.

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How to Source Quality Images for Your Website

Written by Maxym Martineau

sourcing quality images for your website, tips for mompreneurs from GoDaddy

When it comes to making your mark on the online world, two things are vital: stellar web content and stunning images. Better yet? When you pair intriguing information with creative visuals, readers are 65 percent more likely to retain the information three days later. That’s crazy! But if you’re like me, your skills with a camera are limited. So what’s an entrepreneur to do?

Well, you’re in luck. There are a number of ways to source and create quality images for your website. Here are some tips for using your own camera to elevate your brand, as well as how to creatively style and use stock photos.

Polish up your skills

Perhaps your camera skills are limited to selfies and filters. That’s OK — there are plenty of ways to come up with stunning images sans the expensive camera.

Lighting.
Ameteaur or pro, good lighting can make a world of difference. Obviously if you want a good product picture, you’re not going to stand around in the dark. Natural light is king and keeps photos vivid. Sure, the flash on your phone is great, but it’s really easy to blow out images with a harsh burst of light. But you don’t want to blind yourself with the sun’s rays, either. Try seeking out areas with soft lighting — places out of direct sunlight or in the shade — that take advantage of the sun without vastly affecting your potential picture.

Accessorize.
I’m not kidding. Initially, I laughed at the people wielding selfie sticks and tripods for their cell phones. But when I saw the quality of images they produced, I zipped my lips right quick. If all you have to work with is a phone, definitely invest in some accesories. A tripod will keep your camera steady, reducing potential blurs in your images. Remote shutters allow you to snap pictures with a different device (usually through Bluetooth or Wifi). No selfie stick required.

Be creative with stock photos

There are a lot of myths about using stock photos. They’re stiff. They can’t possibly represent my brand. They look staged. And sometimes, that’s true. But more often than not, stock photos can be used in ways that add professionalism and flair to your online presence. Free or paid, there’s bound to be an image out there for you.

Customize.
Found the perfect image, but want to crop it? Maybe add your logo to the top-right corner? Layer on some text? No sweat. Break out Photoshop (or your photo-editing software of choice) and get to work. Remember, if you’re going to utilize free images, you need to play by the Creative Commons rules. And if you’re looking to pay for a stock photo, you’ll have to be mindful of royalty-free or rights-managed images.

Pick wisely.
We’ve all seen those gimmicky stock photos that feel forced and cheesy. If at all possible, avoiding using overly staged pictures for your site or blog. Look for images with real people, good lighting, action shots and a genuine feel. What are you trying to accomplish with this picture? Keep the emotion that you want to evoke front and center. The last thing you want to do is utilize a cuddly puppy picture if you’re trying to stress the importance of properly filing taxes.

Picture your brand

Are you ready to get started? Head outside with your camera or take a seat in front of your computer and start working. Whether you’re relying on your own devices to add authenticity to your site or finding the perfect stock image that speaks to your brand, there’s an image out there for you.


Maxym Martineau of GoDaddy

Maxym Martineau is a copy editor and staff writer for GoDaddy. She’s an avid reader with an unhealthy addiction to Dr. Pepper and chocolate. She binge watches TV shows like there’s no tomorrow and is always up for a good plot discussion. You can follow her on Twitter @maxymmckay for further shenanigans.

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How to Write Effective Calls-to-Action for your Newsletter

By Maxym Martineau

Call to Action tips for e-newsletters by Maxym Martineau of GoDaddy.com

Checking my email over a freshly brewed cup of coffee is a staple in my morning routine. Amongst the meeting invites and work correspondences, I’ll seek out my favorite newsletters and start the day with a quick read. They’re a great way for me to see what’s happening in my world, and sometimes they spark action in the form of a sales conversion.

In today’s world of social media marketing and instant communication, it’s hard to believe that newsletters still bring a return on investment. But the truth is, they do. And as one of the most cost-effective forms of marketing, it’s essential to make sure your email campaign stands out from the rest.

All too often, newsletters can be packed with lackluster information or calls-to-actions that are abrupt or out of place. If you’re an entrepreneur on the rise, you’ll need to craft your email campaigns in a way that inspires action — and that all starts with an effective call-to-action.

Three components of CTAs

Writing effective calls-to-actions can be broken down into three categories: audience, tone and purpose.

AUDIENCE
When writing your newsletter, you must always take your audience into consideration. You could have the world’s best CTA geared toward self-cleaning dentures, but if your primary readers are young working adults, your offer will fall on deaf ears. Continue reading How to Write Effective Calls-to-Action for your Newsletter

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Top Tips for Newsletter Design & Formats

Written by Stacey Hartman

newsletter design tips from godaddy for mompreneurs

So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design . No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.

Use a solid background

Solid backgrounds are a safe bet when it comes to your newsletter design. Yes, you technically can use images for your background without breaking any big rules; however, it’s important to consider how emails load for users.

Many email providers don’t load email images by default since spammers love to use images to skirt spam filters.

While this isn’t always the case, it’s safer to assume the background image won’t load. If you absolutely need to use a background image, be sure you’re choosing text colors that will display properly if the background image doesn’t load. Continue reading Top Tips for Newsletter Design & Formats

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How to Choose the Right Marketing Channels

Need help focusing your efforts with marketing? Not sure where to start?

Download this handy infographic, courtesy of Elite+ Mompreneur® Member Laurie Knechtel of eMotivate Marketing+Design, highlighting How to Choose the Right Marketing Channels for Your Business!

This infographic is provided as part of the “Marketing Your Business” learning module courtesy of Mompreneurs® Momentum Enterprise of Canadaand the Coca-Cola 5 by 20 program.


Download Now…


Discover other Learning Modules in the Momentum Series…


 

 

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Healthy Ways to Survive a Trade Show

Written by Tara Green
Committing to being part of a tradeshow can deplete not only the hours in your day (and often several days), but also your energy and health levels. When you invest time and money into tradeshows, be sure not to overlook these crucial health tips! They will ensure you’re presenting your best self when making all-too-important contacts that could make a difference in your business.

healthy tips for surviving a trade show, tips for mompreneurs

 

 

Be kind to your feet.
Proper, supportive footwear may be a given for some; however more often than not I see women teetering in their fanciest stilettos at their booth. Even flats such as ballet slippers, sandals or (ugh) flip-flops can prove to be just as problematic due to lack of support. There are many fashionable and comfortable choices with a 2-inch heel to choose from. Investing in a decent pair of shoes may seem out of your budget until you think of the connections you may lose when you are in too much pain to talk to even one more person. (Brands I have tried with support and fashion are Cole Haan, Aerosoles and Geox).

 

Take posture breaks.
Our bodies do not like to be in the same position for extended periods of time. This is made worse when we are standing, which places a continuous load on the same areas of the body for longer than normal periods of time. The easiest way to solve this is to walk even a few steps. Go out past the edge of your booth and greet people in the aisle. Added bonus: you may just connect with someone who was too shy to venture inside your booth.

 

Feed your body.
Even if you are at a healthy lifestyle show, nutritious food can be scarce. We all know that an organic cookie is still a cookie, right? The best solution is to pack your food for the day! Be sure to pack a small insulated bag with portable favourites that can be easily eaten in one bite – you don’t want to be cramming a sandwich in your mouth when a potential customer arrives at your booth! Great snacks include grapes, baby carrots, cubed cheese, almonds, chopped peppers, and strawberries. Most importantly, be sure to pack lots of water! (see tip #6)

Continue reading Healthy Ways to Survive a Trade Show

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What You Need to Know About Your Customers

All successful entrepreneurs have at least one quality in common; a laser focus on their customers’ or clients’ needs.  Make no mistake – without your customers, you have no business!  The only way to persuade potential customers to choose you over your competition is to truly understand them. 

What Mompreneurs need to know about their customers

Here are five things that you need to know about your customers if you want them to keep coming back:

Your Customer Demographic:
Who are your customers?  Are you selling directly to consumers or to businesses?  How old is your average customer?  Are your customers typically men or women?  Do they have children?  How much money do they have to spend?  If you are selling to businesses, what type of business are you targeting?  Who within the business makes purchasing decisions?  What do you know about that person?  The more that you know about your customer, the better you can target your product to their specific needs. Continue reading What You Need to Know About Your Customers

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When it comes to branding, you gotta do YOU.

Written by Alyssa Gavinski

About a week ago, I took a short work-cation to attend the National Mompreneurs Conference in Toronto. It was a fab opportunity to network with, learn from and be inspired by women who are making a serious impact in their businesses and on the world. It also led to a ton of reflection about my own entrepreneurial journey.

I started my business after my son was born with a condition that is often fatal. He beat the odds and survived, but I was never the same again. Suddenly risks that once felt impossible weren’t such a big deal. So when the idea blossomed to start an online design business, I pushed aside my fears and went after my dream.

Over a year later, I realize my business is about more than just creating beautiful websites. It’s about design work that uplifts and empowers other women as they create a life and business they love. I’m serving women who are pursuing their dreams, just like I pursued mine.
My dilemma is that the essence of my mission just isn’t reflected in my current branding. My business is about something bigger than Alyssa J. Gavinski – it’s about helping other women create that joy and happiness for themselves. Continue reading When it comes to branding, you gotta do YOU.

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Get Your Website On Track: 16 Tips

By Jill Schoolenberg, GoDaddy Canada

We may be in the dregs of winter, but spring will be upon us before we know it. Now is the best time to give your website the boost it needs with a design and content makeover. Even if web design isn’t your area of expertise, you can still create an amazing website. Solid design will always outdo flashy or gimmicky pages. By following a few easy tips and building a solid foundation you can’t go wrong.

web design tips from godaddy canadaBefore you even begin working, look at what you already have. Ask yourself if your current setup communicates your brand effectively. Maybe your site only needs a fresh coat of paint, or maybe you would like a major renovation. Winter might be a terrible time for renovating your house, but it’s the perfect time to get down to business with your website.

Remember, you don’t have to tackle it all at once and if a full website makeover isn’t in the cards you might pick one small piece to focus on, such as improving your direct marketing or driving more traffic with SEO.

Let’s look at some of the best ways to improve your website in 2016.

  1. Trends are your friend: Just like any industry, web design goes through phases. Before you embark on any changes be sure to browse around other sites in your field and read-up on what’s hot to get some inspiration — then make it your own!
  2. Set realistic goals: If your goal is to get a simple website up and running, you will be pleasantly surprised at how quickly you can go live. If you’re starting a more detailed project or looking to improve specific aspects of your business online (maybe you want to start a business blog), remember to set reachable goals so you’re not immediately overwhelmed.
  3. Domains (and TDLs) are fun! The perfect domain name might not be the most obvious. New top-level domains (TDLs) are being created all the time, and now is a great time to get a domain name that will truly set your business apart from others. Consider a unique domain name that really gets to the heart of your services with TDLs such as .expert, .guru, .studio (even .ninja!). It’s a memorable and fun way to add style to your site.
  4. Don’t forget security: When you purchase a domain name, add extra security with ID protection to help keep your contact information hidden. If you’re running an online shop, SSL certificates are essential for helping to keep your customer data secure.
  1. Make sure your business and contact information is up to date: This one is easy to overlook when registering a new domain name, or updating contact information for existing ones. Don’t forget to use a current email address so you can receive reminders about renewals. And make sure renewal notifications are coming to you, and not another employee, in case that person leaves your organization.
  1. Find a good web host: Do your research and find a host that can scale as your business, and website, grows. Check that they offer all the tools like email, analytics and content marketing that you may want in the future. Maybe most importantly, check if they have 24/7 customer support.
  1. Focus on navigation: Once you’re ready to get down to actually designing your site, one key is to focus on easy navigation. Even if you’re building a one-page website, plan for growth. Homepage layout is important as it is the first thing your visitors see. Whatever your design — keep navigation clear.
  1. Pick a consistent colour palette and stick to it: Whether you’re going with your existing business colours or picking something completely new, moderation is the key. Luckily, there are a number of online tools to help all the burgeoning designers out there.
  1. Get creative with images: Chances are your smartphone has a powerful camera. Use it to take some bright, exciting photos for your website. Original photography is often the best way to go, but if you’re not into taking pictures, you can get creative with some fantastic online resources.
  1. Write a brilliant call-to-action: Photos are great but you’ll need to keep your customers engaged with your website copy. Use an active voice when writing and explain to your customers what’s in it for them. For example, if you plan to offer a newsletter with exclusive offers, say so instead of asking them to fill out another boring form.
  1. Build for mobile first: Even if you don’t have a smartphone or tablet, building your website with mobile in mind is essential. Google even uses it as a way of ranking its search results. Building for mobile sounds scary but many tools, including the GoDaddy Website Builder, make it easy.
  1. Do analytics: Web stats used to be scary, with a lot of vague terms like “hits.” Today it has never been easier to get into analytics and see what kind of traffic your website is generating. Pick a few key stats to focus on at first like time-on-site and look for ways to improve.
  1. Love social media – on your terms: Social can be stressful but it can be an important driver of new business. Take it slow and identify areas where you can improve. You don’t have to be on every social network, it’s far more important to find a niche and grow your audience, if you can, drop the networks where you’ve been slacking.
  1. Go global: If you’re building a new website, it’s the perfect time to think about adding localization (language) options. Even if you have the slightest idea you’ll be expanding your business into new countries or would like to attract more international customers, it’s always easiest to start localization from the ground-up. Retrofitting an existing website gets much more complex.
  1. Save yourself time: If you’ve got some downtime now, put aside a few hours each week to work on new content you can post during your busy seasons. You’ll thank yourself later!
  1. Stick to the plan: If you’re not a full-time web designer, it can be easy to get off-track. If you need inspiration be sure to check out some examples of well-designed websites and browse some of the excellent online resources like the GoDaddy Garage for plenty more tips for both beginners and pros alike.

Jill Schoolenberg, Vice President Canada for GoDaddy

Jill Schoolenberg is the Vice President in Canada for GoDaddy. Based in Toronto, Jill is leading GoDaddy’s expansion across Canada.  Jill has an extensive business background with leading technology and small business organizations in Canada.

 

 

 

featured image of workspace showing web design page via shutterstock.com

 

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Branding Yourself As An Expert

become an expert - tips for women entrepreneurs and mompreneurs

Written by Tessa Kampen

Branding yourself as an expert in your field has never been so important. With thousands of people online vying for your attention selling every product imaginable, you better stick out from the crowd if you want to be ahead.

Selling something and being an expert are two different things. Think about marketing materials that come in the mail for example. If you don’t have an immediate need for that product or service, you probably throw that material into the recycling bin. But as Scott Stratten says in his book UnMarketing, “When you position yourself as an expert with useful information for people, your marketplace will always have a need for that information.”

The term expert means, “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” In order to run your business effectively, you have to be an expert. This doesn’t mean you have to be THE expert, but you definitely have to be AN expert.

Here are 4 ways that you can become an expert in your field: Continue reading Branding Yourself As An Expert