Although more women are power players in the business world today, the online community is still an area yet to be conquered by women. 1&1 Internet Inc., the world’s largest web host, reports that only 13% of web hosting customers are female. With over 650,000 customers in North America, the statistic shows that men have a significantly larger presence online. Now that the Internet is becoming an essential element in many businesses, it is especially important for female entrepreneurs to keep apace by establishing a successful online presence.
Companies are constantly working to retain customers and encourage loyalty in order to keep their doors open. Customer loyalty is especially crucial to the survival of online businesses. Impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.
In fact, according to the ‘Web site Communication Survey’ of some 1,025 North American consumers conducted by Toronto-based MaCorr Research and commissioned by 1&1 Internet, the ability to contact a business is the most important aspect of using a business’ web site for 85% of North Americans. Continue reading Keep Them Coming Back to Your Website