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How Incentives, Freebies & Giveaways Can Grow Your Brand

how swag can help your branding - tips for mompreneurs from ENTRIPY custom clothing

Raising awareness about your business is hard work.  Sure, you can take out a magazine ad, but that one ad will quickly eat up your marketing dollars. Promotional products are a cost effective way to get your logo in front of thousands of potential clients. Here are some helpful tips:

Host a Contest

Using promotional items as contest prizing is a great way to draw attention to your brand. The best way to use promotional swag is to incentivize action. Tell people to like your Facebook page for a chance to win a custom t-shirt! You’ll not only generate a ton of new Facebook followers, but when people receive their free tees, they’ll post photos of their swag or wear your branded t-shirt out in public, giving your logo even more exposure.

Gift with Purchase

A gift with purchase is a great way to boost your brand exposure and improve customer loyalty. Your gift can be attached to a time-sensitive promotion: “buy now and get a free custom ballcap”, or it can be a complete surprise.

When giving a gift with purchase, make sure the gift matches your brand.  If your business provides a baby product, a free custom infant onesie is a great way to get your target audience (babies, and mothers of babies) to wear your logo, providing you with free advertising wherever they go!

Surprise Gifting

A surprise gift with purchase can help you win the good will of your customers by adhering to the business concept called “over delivering”.  The idea here is that if you provide more than you promised to, the experience will be so positive that your customers will rave about your brand and be eager to buy from you again in the future.  Just think about how you felt at the recent Mompreneur Conference when you received your free custom coffee mug!  Oh, the delight!


Entripy Custom Clothing is Canada’s leading provider of custom printed everything!  From custom t-shirts to hats, water bottles and onesies, Entripy can help you find the right products to promote your brand. 


Mompreneur members save 10% with Entripy – visit our Member Discounts page for more information!

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Tips for Selling a Service on Your E-Commerce Website

Written by Jessica Ropolo

When most people think of eCommerce, they think about products they can buy online. With sites like Amazon and Overstock selling goods since the 90’s, shopping online has become almost second nature. In fact, according to Pew Research, almost 80 percent of Americans shop online. Clearly, any business that does not have an online purchasing option is behind the curve.

But what about services? Can you sell a service online when there’s nothing to deliver? Of course! While much of the strategy is the same as it would be for products, there are a few things to pay extra special attention to when selling a service on your eCommerce website.

Maintain Easy Online Payment Options

e-commerce tips for mompreneurs from godaddy

As with anything purchased online, you want to have a simple payment system to complete transactions. With most products, shoppers are accustomed to adding items to a cart and then submitting payment via credit or debit card. Then, within the estimated shipping time, the products are delivered to the customer’s door.

When you offer a service, you aren’t delivering anything tangible — but you might still want customers to prepay for offerings. Instead of listing products, you can have different service options. For example:

  • One/multiple sessions — e.g., price of one facial vs. three
  • Service for an extended period of time — e.g., six months of regular house cleaning
  • Different types of plans — e.g., insurance options
  • Subscriptions — e.g., weekly recipes and workouts
  • Appointments — e.g., pay in advance for a visit

Simply use the same type of setup for your services as you would when listing products. The easiest way to do this is using a dedicated eCommerce platform, such as GoDaddy’s New Online Store, which includes shopping cart functionality, secure payment collection and even email marketing integration. Continue reading Tips for Selling a Service on Your E-Commerce Website

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Marketing Made Simple: 3 Ways a T-Shirt Can Help Build Your Brand

When marketing your business, conventional magazine ads and TV spots can eat up all of your hard earned marketing dollars in a single ad.  Custom t-shirts featuring your company name and logo are a great budget-friendly way to promote your business.  Simple and comfortable, a t-shirt can help you promote your business whether you’re at a tradeshow, a vendor meeting or picking up your kids from school.

Outfit Your Staff

Whether you are a staff of one or one hundred, outfitting your team with t-shirts branded with your company logo is an effective way to promote your business.  Whether your employees are at the office or the gym, if they’re wearing your t-shirt, they’re advertising your brand.  If you’re at a tradeshow or event, a t-shirt helps attendees instantly recognize your staff.

Team Entripy - t-shirts for brandin

Attend a Tradeshow

If you rent a booth at a tradeshow, wearing your company name helps to identify you to prospects and builds your brand familiarity.  Even if you don’t have the budget to get a booth at the show, proudly sporting your logo on a t-shirt can still help you promote your company when you meet other attendees.  Your logoed t-shirt becomes an instant ice-breaker.  Whether standing in line at the coffee cart or sharing a table with strangers, you’ll be surprised how many people point to your company logo and ask “so, what does (company name) do?”

Get Customers to Wear Your Brand

When using custom t-shirts to build your brand, the idea is to get as many people as possible to wear them.  A staple in everyone’s closet, a t-shirt makes a great gift-with-purchase that your customers are sure to keep.  Have a baby product?  Why not insert a custom onesie in their order and get your clients to do your marketing for you!

Entripy tank tops for branding


Need custom t-shirts for your business?  Visit www.entripy.com, Canada’s leader for custom printed t-shirts.  Mompreneur members save 10% with Entripy.

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How to Source Quality Images for Your Website

Written by Maxym Martineau

sourcing quality images for your website, tips for mompreneurs from GoDaddy

When it comes to making your mark on the online world, two things are vital: stellar web content and stunning images. Better yet? When you pair intriguing information with creative visuals, readers are 65 percent more likely to retain the information three days later. That’s crazy! But if you’re like me, your skills with a camera are limited. So what’s an entrepreneur to do?

Well, you’re in luck. There are a number of ways to source and create quality images for your website. Here are some tips for using your own camera to elevate your brand, as well as how to creatively style and use stock photos.

Polish up your skills

Perhaps your camera skills are limited to selfies and filters. That’s OK — there are plenty of ways to come up with stunning images sans the expensive camera.

Lighting.
Ameteaur or pro, good lighting can make a world of difference. Obviously if you want a good product picture, you’re not going to stand around in the dark. Natural light is king and keeps photos vivid. Sure, the flash on your phone is great, but it’s really easy to blow out images with a harsh burst of light. But you don’t want to blind yourself with the sun’s rays, either. Try seeking out areas with soft lighting — places out of direct sunlight or in the shade — that take advantage of the sun without vastly affecting your potential picture.

Accessorize.
I’m not kidding. Initially, I laughed at the people wielding selfie sticks and tripods for their cell phones. But when I saw the quality of images they produced, I zipped my lips right quick. If all you have to work with is a phone, definitely invest in some accesories. A tripod will keep your camera steady, reducing potential blurs in your images. Remote shutters allow you to snap pictures with a different device (usually through Bluetooth or Wifi). No selfie stick required.

Be creative with stock photos

There are a lot of myths about using stock photos. They’re stiff. They can’t possibly represent my brand. They look staged. And sometimes, that’s true. But more often than not, stock photos can be used in ways that add professionalism and flair to your online presence. Free or paid, there’s bound to be an image out there for you.

Customize.
Found the perfect image, but want to crop it? Maybe add your logo to the top-right corner? Layer on some text? No sweat. Break out Photoshop (or your photo-editing software of choice) and get to work. Remember, if you’re going to utilize free images, you need to play by the Creative Commons rules. And if you’re looking to pay for a stock photo, you’ll have to be mindful of royalty-free or rights-managed images.

Pick wisely.
We’ve all seen those gimmicky stock photos that feel forced and cheesy. If at all possible, avoiding using overly staged pictures for your site or blog. Look for images with real people, good lighting, action shots and a genuine feel. What are you trying to accomplish with this picture? Keep the emotion that you want to evoke front and center. The last thing you want to do is utilize a cuddly puppy picture if you’re trying to stress the importance of properly filing taxes.

Picture your brand

Are you ready to get started? Head outside with your camera or take a seat in front of your computer and start working. Whether you’re relying on your own devices to add authenticity to your site or finding the perfect stock image that speaks to your brand, there’s an image out there for you.


Maxym Martineau of GoDaddy

Maxym Martineau is a copy editor and staff writer for GoDaddy. She’s an avid reader with an unhealthy addiction to Dr. Pepper and chocolate. She binge watches TV shows like there’s no tomorrow and is always up for a good plot discussion. You can follow her on Twitter @maxymmckay for further shenanigans.

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How to Write Effective Calls-to-Action for your Newsletter

By Maxym Martineau

Call to Action tips for e-newsletters by Maxym Martineau of GoDaddy.com

Checking my email over a freshly brewed cup of coffee is a staple in my morning routine. Amongst the meeting invites and work correspondences, I’ll seek out my favorite newsletters and start the day with a quick read. They’re a great way for me to see what’s happening in my world, and sometimes they spark action in the form of a sales conversion.

In today’s world of social media marketing and instant communication, it’s hard to believe that newsletters still bring a return on investment. But the truth is, they do. And as one of the most cost-effective forms of marketing, it’s essential to make sure your email campaign stands out from the rest.

All too often, newsletters can be packed with lackluster information or calls-to-actions that are abrupt or out of place. If you’re an entrepreneur on the rise, you’ll need to craft your email campaigns in a way that inspires action — and that all starts with an effective call-to-action.

Three components of CTAs

Writing effective calls-to-actions can be broken down into three categories: audience, tone and purpose.

AUDIENCE
When writing your newsletter, you must always take your audience into consideration. You could have the world’s best CTA geared toward self-cleaning dentures, but if your primary readers are young working adults, your offer will fall on deaf ears. Continue reading How to Write Effective Calls-to-Action for your Newsletter

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Top Tips for Newsletter Design & Formats

Written by Stacey Hartman

newsletter design tips from godaddy for mompreneurs

So you have some great ideas for the content of your new email newsletter, but you’re completely stuck on the do’s and don’ts for formatting and design . No worries! If you’re at a loss on where to start, we’ve got some quick tips and suggestions to help with your newsletter design.

Use a solid background

Solid backgrounds are a safe bet when it comes to your newsletter design. Yes, you technically can use images for your background without breaking any big rules; however, it’s important to consider how emails load for users.

Many email providers don’t load email images by default since spammers love to use images to skirt spam filters.

While this isn’t always the case, it’s safer to assume the background image won’t load. If you absolutely need to use a background image, be sure you’re choosing text colors that will display properly if the background image doesn’t load. Continue reading Top Tips for Newsletter Design & Formats

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How to Choose the Right Marketing Channels

Need help focusing your efforts with marketing? Not sure where to start?

Download this handy infographic, courtesy of Elite+ Mompreneur® Member Laurie Knechtel of eMotivate Marketing+Design, highlighting How to Choose the Right Marketing Channels for Your Business!

This infographic is provided as part of the “Marketing Your Business” learning module courtesy of Mompreneurs® Momentum Enterprise of Canadaand the Coca-Cola 5 by 20 program.


Download Now…


Discover other Learning Modules in the Momentum Series…


 

 

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Healthy Ways to Survive a Trade Show

Written by Tara Green
Committing to being part of a tradeshow can deplete not only the hours in your day (and often several days), but also your energy and health levels. When you invest time and money into tradeshows, be sure not to overlook these crucial health tips! They will ensure you’re presenting your best self when making all-too-important contacts that could make a difference in your business.

healthy tips for surviving a trade show, tips for mompreneurs

 

 

Be kind to your feet.
Proper, supportive footwear may be a given for some; however more often than not I see women teetering in their fanciest stilettos at their booth. Even flats such as ballet slippers, sandals or (ugh) flip-flops can prove to be just as problematic due to lack of support. There are many fashionable and comfortable choices with a 2-inch heel to choose from. Investing in a decent pair of shoes may seem out of your budget until you think of the connections you may lose when you are in too much pain to talk to even one more person. (Brands I have tried with support and fashion are Cole Haan, Aerosoles and Geox).

 

Take posture breaks.
Our bodies do not like to be in the same position for extended periods of time. This is made worse when we are standing, which places a continuous load on the same areas of the body for longer than normal periods of time. The easiest way to solve this is to walk even a few steps. Go out past the edge of your booth and greet people in the aisle. Added bonus: you may just connect with someone who was too shy to venture inside your booth.

 

Feed your body.
Even if you are at a healthy lifestyle show, nutritious food can be scarce. We all know that an organic cookie is still a cookie, right? The best solution is to pack your food for the day! Be sure to pack a small insulated bag with portable favourites that can be easily eaten in one bite – you don’t want to be cramming a sandwich in your mouth when a potential customer arrives at your booth! Great snacks include grapes, baby carrots, cubed cheese, almonds, chopped peppers, and strawberries. Most importantly, be sure to pack lots of water! (see tip #6)

Continue reading Healthy Ways to Survive a Trade Show

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What You Need to Know About Your Customers

All successful entrepreneurs have at least one quality in common; a laser focus on their customers’ or clients’ needs.  Make no mistake – without your customers, you have no business!  The only way to persuade potential customers to choose you over your competition is to truly understand them. 

What Mompreneurs need to know about their customers

Here are five things that you need to know about your customers if you want them to keep coming back:

Your Customer Demographic:
Who are your customers?  Are you selling directly to consumers or to businesses?  How old is your average customer?  Are your customers typically men or women?  Do they have children?  How much money do they have to spend?  If you are selling to businesses, what type of business are you targeting?  Who within the business makes purchasing decisions?  What do you know about that person?  The more that you know about your customer, the better you can target your product to their specific needs. Continue reading What You Need to Know About Your Customers

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When it comes to branding, you gotta do YOU.

Written by Alyssa Gavinski

About a week ago, I took a short work-cation to attend the National Mompreneurs Conference in Toronto. It was a fab opportunity to network with, learn from and be inspired by women who are making a serious impact in their businesses and on the world. It also led to a ton of reflection about my own entrepreneurial journey.

I started my business after my son was born with a condition that is often fatal. He beat the odds and survived, but I was never the same again. Suddenly risks that once felt impossible weren’t such a big deal. So when the idea blossomed to start an online design business, I pushed aside my fears and went after my dream.

Over a year later, I realize my business is about more than just creating beautiful websites. It’s about design work that uplifts and empowers other women as they create a life and business they love. I’m serving women who are pursuing their dreams, just like I pursued mine.
My dilemma is that the essence of my mission just isn’t reflected in my current branding. My business is about something bigger than Alyssa J. Gavinski – it’s about helping other women create that joy and happiness for themselves. Continue reading When it comes to branding, you gotta do YOU.