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What’s The Best Trade Show Swag for Your Brand?

Expert advice from the team at Entripy.com

You’ve booked your trade show space, you have your marketing materials ready, now what are you going to give out to attendees to make them remember your company?

Promotional swag is one of the top reasons people attend trade shows. Everyone loves getting free stuff! A well thought-out promotional item can enhance the event experience for attendees and boost your marketing efforts, yielding fantastic ROI for your company. Here are some great swag ideas attendees are sure to love:

A Custom Tote Bag

Trade show attendees love getting a custom tote bag to hold all their event swag, and you will love giving them out! A functional and stylish bag is sure to end up in the trunk of attendees’ cars, used time and time again for grocery shopping and running errands. Your custom tote bag can serve as a reminder of your brand many times over and gets your logo seen by others everywhere the attendee goes!

Entripy branded apparel and promo products for the Mompreneurs group

A Promotional Pen

Custom pens are one of the most useful giveaway items. There’s always a need for a pen! These small and convenient promotional giveaway items are also extremely cost effective for your company (a custom pen can cost less than $1) and are likely to end up on attendees’ desks, in purses, shared with co-workers and are used many times post-event, serving as a constant reminder of the interaction customers had with your company.

Seasonal Items

Why not tie your promotional swag to the season and deliver something memorable and useful to attendees? A custom toque is sure to be appreciated by attendees during cold, winter months, while a custom Frisbee (or flyer) is a fun giveaway item in the summer months. Continue reading What’s The Best Trade Show Swag for Your Brand?

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Top 5 Trade Show Mistakes and How to Avoid Them

Expert advice from the team at Entripy.com

Tips for exhibiting at a trade show from ENTRIPY.COM

Exhibiting at a trade show is a costly endeavor. First, there’s the upfront cost of booking an exhibit space. Then there’s the cost of marketing materials and promotional swag to give away at the event. Finally, there’s the cost of your time, travel expenses and let’s face it, it’s a day when you’re not at the office making money. Trade shows can be a valuable investment and a great way to generate new interest in your products and services. But if executed poorly, exhibiting in a trade show can cost you.

When planning your trade show experience, take care to avoid these five costly mistakes:

Mistake #1: Having a Poor Display

Your trade show booth space is the first impression you leave on passersby. Your display should tell prospective clients right away exactly what your business is about. If potential customers can’t tell at first glance what your business provides, they will likely walk right by.

When designing your trade show space, make it inviting to encourage people to come and take a closer look at what you have to offer. Avoid putting a table between you and your attendees. If you have to have a display table for flyers or marketing material, push it off to the side or stand to the side of the table rather than behind it.

Mistake #2: Not Being Approachable 

Attracting visitors to your booth begins with you. When you’re trying to attract passersby, first impressions are everything. Don’t underestimate the value of your apparel. Wearing branded apparel with your company’s logo doesn’t only you a professional appearance, it also puts your logo in the faces of everyone you engage with, enhancing brand recognition.

One of the biggest mistakes trade show exhibitors make is bringing their cell phones to the event.  If you saw someone sitting behind a table, staring at their phone, would you want to talk to them about their services? “But I’m answering a client’s email. I’m working on closing an important deal,” you say.  All prospective clients see is that you’re too busy to engage with them. Avoid leaving the wrong impression on prospects and leave your emails and phone calls for after the event, or during a break when someone can take over the booth for you.  Continue reading Top 5 Trade Show Mistakes and How to Avoid Them

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Keep Them Coming Back to Your Website

keep customers coming back to your website shutterstock

Although more women are power players in the business world today, the online community is still an area yet to be conquered by women. 1&1 Internet Inc., the world’s largest web host, reports that only 13% of web hosting customers are female. With over 650,000 customers in North America, the statistic shows that men have a significantly larger presence online. Now that the Internet is becoming an essential element in many businesses, it is especially important for female entrepreneurs to keep apace by establishing a successful online presence.

Companies are constantly working to retain customers and encourage loyalty in order to keep their doors open. Customer loyalty is especially crucial to the survival of online businesses.  Impatient buyers have more and more competitors to choose from, and will quickly leave a site if they cannot communicate their questions or concerns in real-time.

In fact, according to the ‘Web site Communication Survey’ of some 1,025 North American consumers conducted by Toronto-based MaCorr Research and commissioned by 1&1 Internet, the ability to contact a business is the most important aspect of using a business’ web site for 85% of North Americans. Continue reading Keep Them Coming Back to Your Website

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Business Card Mistakes to Avoid

Insights from The UPS Store

business card mistakes to avoid, tips from UPS Store for mompreneurs

It’s no secret that a great business card is an essential tool for any small business owner. Whether you’re handing one to a contact in a networking situation, or attaching it to a new customer’s order in the hopes of generating repeat business, the ideal card conveys valuable information about your company, and expresses something about its personality.

Of course, not all business cards are created equal. Some are a cut above, displaying relevant details while also being unique and creative. Others, however, fall victim to several common mistakes that can diminish the overall message. Concerned your cards might be selling you and your company short? Take a look at this list of business card blunders and make sure you’re not an offender.

Too much information/Illegible text

It’s tempting to cram as much text as you possibly can onto your business card, so anyone who takes it can get all the information they may be looking for. The problem? Your finished card is liable to end up looking cluttered, or has a font size too small to read comfortably. It’s best to stick to the basics: your name, title, the name of your business, and basic contact details such as a telephone number, email address, and website info. If you’ve still got space to include a mailing address, and think it would be a valuable addition, go ahead and include it. A more valuable choice for many businesses, however, are your social media handles.

Be careful what you put on the back

Business cards have two sides for a reason, so make the most of both of them. Some printers may offer a discount if you allow them to put their logo or information on the reverse side. However, this could lead some recipients wrongly assuming you are connected or affiliated with that company, which isn’t what you’re looking for. Resist the temptation to save a few dollars on printing costs and keep the back of your business card your own. Use it to include information that didn’t fit on the front, such as social media contact info or the address of your brick and mortar business, a brand promise or tagline, or simply a space for notes – new contacts may want to jot down a few words about you after receiving your card to help them remember you later. Continue reading Business Card Mistakes to Avoid

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5 Tips for Building Your Email List

By Stacey Hartman

If you’re looking to really start growing your business, email marketing is an awesome way to expand your customer base. One major stumbling point for some, though, is building your subscriber list. Fret not, we have several sure-fire steps to get your email list booming. Let’s take a look!

1. Get an email marketing service.

tips from GoDaddy for mompreneur on how to build your email list

This step might seem a bit obvious, but it is an important one. Email marketing services give you access to powerful list-management systems, opt-out functionality that will help you comply with government anti-spam laws, and the ability to quickly create professional-looking marketing emails. GoDaddy has an amazing email marketing product that meets all of these needs and is easy to use for email marketing beginners.

If you’re starting out small, you might think, “Why do I need to get a email marketing service right away?” You can handle a small list of subscribers yourself, right? Not so fast. The other angle to consider is that most regular email services won’t allow you to use their email system for email marketing.

If you send out more emails than they consider to be “normal” email use, you can be blocked from sending emails. What’s more, you’d need to manually update your email list for opt-out requests, or you risk facing penalties. Start off on the right foot and go with an email marketing service. It’ll save you headaches down the road.

2. Sign-up forms.

You’ve likely seen plenty of sign-up forms for email lists on other sites. To be effective, though, you’ll need to consider where to place your forms on your website, beyond just a pop-up. There are a few options for form placement to consider: Continue reading 5 Tips for Building Your Email List

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How Custom Apparel Can Help Motivate and Inspire Your Employees

Regardless of your industry, it’s no secret that custom branded apparel is an integral part of your company’s branding strategy. Wearing your company logo helps to promote your company’s identity and establish a professional image. But along with the many benefits to your company’s marketing efforts, printing or embroidering your logo on custom apparel can have a residual positive impact on your employees’ attitudes and work ethic; even your own!

Custom Apparel Improves Morale

One of the biggest advantages to outfitting employees in custom apparel is the boost it can give to employee attitudes and work ethic. When your employees feel like valued members of a team, they are more likely to be loyal to your company, show pride in their work and even be more productive.

mompreneur partner Entripy Custom Clothing staff

Custom Apparel Improves Performance

Employees are often more motivated to get work done when they feel part of something larger than themselves. When sporting your company logo, employees are more likely to feel accountable for your company’s success and are more motivated to get work done. Plus, employees wearing branded apparel tend to act more professionally, knowing that their actions when out in public will reflect on the company. Continue reading How Custom Apparel Can Help Motivate and Inspire Your Employees

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3 Ways to Increase Traffic to Your Website

By Ruth Ann Hogue

get your website noticed - small business tips from godaddy for mompreneurs

A website without traffic is like a knickknack on the shelf — pretty to look at, but otherwise nonfunctional except for collecting dust bunnies.

Now, imagine that same knickknack on a shelf with hundreds, thousands, even millions of other curiosities, each vying for attention. Which ones will get noticed, and which ones will be virtually invisible?

The simple answer is that it depends on who is looking, and what their purpose is in viewing the collection. A potential buyer who is focused on original Hummels will be able to spot them immediately, whereas someone else might be drawn to anything remotely shabby chic as inspiration for their next crafting project.

Much like in the world of collectibles, the traffic a website attracts will vary, based on a few simple factors. The good news is that there are some controllables, and despite the overwhelming competition for eyeballs, even small websites can boost performance by optimizing for search engines, using social media channels, and implementing a paid advertising strategy.

Be searchable

It all begins with Search Engine Optimization (SEO, which has always included having a good website, complete with an uncluttered, organized design and a sitemap to help search engines crawl and index your content. If the bots can’t find your content because spiders are blocked or pathways drop off suddenly in unexpected places, your-otherwise amazing site will likely fail to get the attention it deserves.

In 2017, effective SEO includes making your site user-friendly — especially for mobile. Because a high percentage of online buyers research their purchase using a smartphone, it makes sense to design eCommerce sites for mobile first, with desktop usability being secondary.

Other SEO tips include securing your site with a Secure Socket Layer Certificate (SSL). While the certificate itself provides a minimal boost, its presence can provide assurance to potential site visitors, making it less likely that they will avoid your site for security reasons. Continue reading 3 Ways to Increase Traffic to Your Website

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Win Customers With Your Blog

Your blog can be a valuable tool in engaging your customers, but it takes time to develop and maintain…

tips for a successful blog

If you are using a blog as a marketing strategy, you want to make sure that you are using it effectively. Here are some tips that will help you create a blog that actually brings customers through your door.

Content is key.

People are going to visit and revisit your blog because of its content.  If you post information that is useful and relevant to their lives, readers will flock to your blog.  Get to know your target audience and try to determine what motivates them.  Remember, you should be educating and entertaining at least 70% of the time and promoting your business no more than 30% of the time.

Be strategic.

You need to be clear with yourself about what you are trying to achieve with your blog.  Are you building your brand?  Are you engaging your customers?  Are you establishing expertise?  While these goals may all sound good to you, your social media strategy will be more effective if you zero in on one or two goals at a time and have a clear plan for how each post will contribute to it.

Engage.

Social media is supposed to be about people, so make it human.  Respond to comments and comment on other blogs.  Post pictures and allow your readers to see the person behind the voice in the blog.

Be consistent.

As you begin to build a following, readers will start to anticipate your next blog.  If you have a regular schedule for posting, you make your blog a lot more reader friendly.  You can post every day, every other day, or on set days of the week.  The key is to be consistent with it so that your readers know what to expect.

Make it attractive.

Blogs succeed or fail based on the way that they look.  If a blog is not visually appealing, most people will just click past it.  Allow for enough white space and include pictures in your blog.  Blogs with photos tend to get a lot more hits than those without them.  If you’re not sure about how your blog looks, solicit feedback from people in your network. Continue reading Win Customers With Your Blog

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4 Visual Content Trends to Try for your Business

Written by Katy Takaoka

content marketing trends to try for mompreneurs by katy takaoka

It’s no secret, visual content performs best on social media. There are entire platforms dedicated to visual content: Instagram, Pinterest, YouTube, Snapchat… the list is endless.

Human beings are visual beings. We process things in pictures, and a picture is worth a thousand words. So, it’s no wonder the most engaging social media content comes in the form of images and videos. In this article, I’ve listed some of my favourite visual content trends to inspire you to try something new in your content strategy. Here goes:

1. Video

You didn’t think I’d write an article about visual content without mentioning video, did you?! Video continues to be the fastest growing trend in social media content. It sets you apart from your competition because most people are terrified of doing it and are under the erroneous impression that you need a ton of fancy equipment.

In terms of content, the world is your oyster: give a tip, give a product demo, host a Q&A session, interview a client, go behind-the-scenes in your business… so many options!

When it comes to the type of video, you’ve got three main choices:

Live Streaming
Platforms such as Facebook Live and Periscope let you interact with your followers in real time. Consider scheduling regular broadcasts, like every Tuesday at 2pm, and it’s almost like having your own TV show!

On Camera
For those who aren’t yet comfortable with the thought of live-streaming, but know that video is the next logical step in the social media strategy, on-camera videos that are recorded and then uploaded to a platform like YouTube, Vimeo, or Facebook are perfect.

Animated
Whether it’s because you’re not ready or comfortable to be seen on camera yet, or because you want to switch things up a bit, animated videos are fun! You can choose whether or not you want to do a voice over or simply have music.

Of course, the best animated videos are produced by someone who is an expert, but if that’s not in your budget yet, there are a couple of other options to consider: Continue reading 4 Visual Content Trends to Try for your Business

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How Incentives, Freebies & Giveaways Can Grow Your Brand

how swag can help your branding - tips for mompreneurs from ENTRIPY custom clothing

Raising awareness about your business is hard work.  Sure, you can take out a magazine ad, but that one ad will quickly eat up your marketing dollars. Promotional products are a cost effective way to get your logo in front of thousands of potential clients. Here are some helpful tips:

Host a Contest

Using promotional items as contest prizing is a great way to draw attention to your brand. The best way to use promotional swag is to incentivize action. Tell people to like your Facebook page for a chance to win a custom t-shirt! You’ll not only generate a ton of new Facebook followers, but when people receive their free tees, they’ll post photos of their swag or wear your branded t-shirt out in public, giving your logo even more exposure.

Gift with Purchase

A gift with purchase is a great way to boost your brand exposure and improve customer loyalty. Your gift can be attached to a time-sensitive promotion: “buy now and get a free custom ballcap”, or it can be a complete surprise.

When giving a gift with purchase, make sure the gift matches your brand.  If your business provides a baby product, a free custom infant onesie is a great way to get your target audience (babies, and mothers of babies) to wear your logo, providing you with free advertising wherever they go!

Surprise Gifting

A surprise gift with purchase can help you win the good will of your customers by adhering to the business concept called “over delivering”.  The idea here is that if you provide more than you promised to, the experience will be so positive that your customers will rave about your brand and be eager to buy from you again in the future.  Just think about how you felt at the recent Mompreneur Conference when you received your free custom coffee mug!  Oh, the delight!


Entripy Custom Clothing is Canada’s leading provider of custom printed everything!  From custom t-shirts to hats, water bottles and onesies, Entripy can help you find the right products to promote your brand. 


Mompreneur members save 10% with Entripy – visit our Member Discounts page for more information!