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The Value of Your Time

SMART goals - goal setting for mompreneurs

Written by: Erica Eugenio

Time is a precious commodity. We all would like more, but we only have what we’ve got. As children, we used to think that time was endless, that it was a long time for days to pass. In fact, we were easily bored and always felt we were waiting. As adults, we barely have enough time, and finding ourselves bored is sometimes quite refreshing. There is always something that needs to be done, and many times, multiple things at the same time.  There are deadlines to meet, meetings to attend, goals to set to grow your business.  Getting clear on what your priorities are, as both a parent and entrepreneur, is essential.

What are the priorities and goals in your business?  With precious little time to spare, it is important for us to know where we want our businesses to go.  Priorities are those things that we want to make sure we set aside time for, but once we set the time aside, what do we do?  How do we make sure we fully understand and know how to prioritize and achieve what we want to achieve?  Continue reading The Value of Your Time

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Setting Social Media Goals That Boost Your Business

Social Media Goal Setting for Mompreneurs

Written by: Katy Takaoka

With 2016 now upon us, many of us entrepreneurs have been reviewing our results for the past 12 months and setting business goals for the year ahead. I know this is true for me and I’m sure that by now you’ve at least started thinking about your 2016 goals if you haven’t actually laid out a plan for them yet.

Common business goals include a revenue goal. That’s a pretty important one, not gonna lie. It’s always the first one I set! A new goal for me this year is to book more speaking engagements. I decided last year that I wanted to add public speaking to my overall marketing strategy, and I booked 9 altogether, but I didn’t have a concrete goal or plan in place. This year, I definitely have a goals for where and when I want to speak in 2016!

So, once you’ve set your business goals, it’s time to set some social media goals that are in alignment with your overall goals for the year. Let’s call them SMGs. For the sake of consistency, I’ll show you how I created SMGs that align with my some of my own business goals. Continue reading Setting Social Media Goals That Boost Your Business

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What I’ve Learned About Being a Mompreneur

grace moores

Written by Grace Moores

I embrace the word “Mompreneur”, because it defines who I am. I’m a mom to two awesome children and I have my own business that is growing.  My family and children are just as important as my business and my business is just as important as my family. We are one and continue to grow.  I could not be as successful in my business without my family’s love and support and I could not be the Mom I am, without the passion and purpose my business  provides. This is me.  Continue reading What I’ve Learned About Being a Mompreneur

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Branding Yourself As An Expert

become an expert - tips for women entrepreneurs and mompreneurs

Written by Tessa Kampen

Branding yourself as an expert in your field has never been so important. With thousands of people online vying for your attention selling every product imaginable, you better stick out from the crowd if you want to be ahead.

Selling something and being an expert are two different things. Think about marketing materials that come in the mail for example. If you don’t have an immediate need for that product or service, you probably throw that material into the recycling bin. But as Scott Stratten says in his book UnMarketing, “When you position yourself as an expert with useful information for people, your marketplace will always have a need for that information.”

The term expert means, “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” In order to run your business effectively, you have to be an expert. This doesn’t mean you have to be THE expert, but you definitely have to be AN expert.

Here are 4 ways that you can become an expert in your field: Continue reading Branding Yourself As An Expert

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The World’s Youngest Female Billionaires

You know things are going well for our economy when, according to Forbes Magazine, 46 of the world’s wealthiest people are under the age of 40 or have just turned 40. The sky’s the limit for these young entrepreneurs, and at the pinnacle of this rise is a growing number of women entrepreneurs who are changing the landscape of how businesses are run.

Thanks to Richard Madison, Marketing Executive for the Brighton School of Business and Management, we’re able to share this incredible Storymap of the World’s Youngest Female Billionaires… now all we have to do is get Canadian women on the map!  Continue reading The World’s Youngest Female Billionaires

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Creating Your Schedule for Success – Free Time Management Template!

Mompreneurs Time Map and Schedule Template for Women Entrepreneurs
Here we are – a brand new year, and a clean slate to get our business lives and personal lives in order! What better way than to organize your schedule or ‘time map’ so that you can help set a new routine for yourself and accomplish as many of your business goals as possible this year.

Why Scheduling is Important
As an entrepreneur, every minute of every day matters. If you’re not scheduling your time, you’re kind of flying by the seat of your pants, and will surely find yourself with an unending list of things to do, without an end in sight.

Scheduling your time on a daily and weekly basis can help you focus on the tasks that must be done right away, should be done by end of the day, and would be wonderful if done by the end of the week.

What’s Important Enough to Be “Scheduled”?
This is an element that changes based on your wants and needs.

  • Are you the kind of business owner who will work without a break from 9am to 3pm, just to get everything done before you’re back to being ‘mom’? If so, schedule a break for eating and even going to the bathroom. It may sound funny, but putting a little reminder on your smartphone that tells you it’s been 3 hours since you got up from your desk can help keep a bigger picture in check for you.
  • Do you have an unrelentless inbox that, no matter how hard you try, and no matter how late you stay up replying to emails, just doesn’t seem to get better? Schedule the first hour of every day to catch up on emails (only!) – put your phone on silent, clear your schedule for this important work, and get as much done in 1 hour as you can.
  • If you have young children at home, or you are a caretaker for your parents or other relatives and loved ones, make sure you schedule the necessary time where you are needed as such. You won’t do anyone any good if you are supposed to be making breakfast and packing lunches, but instead you’re on your phone with a client. By dedicating time for your family’s needs in your schedule, you can be held accountable for their needs, but they can also see that you are focused on them for consistent amount of time.
  • What about YOU? Do you take time out to go for a run or workout, or read up on the latest marketing news, or even go for a massage? Don’t forget to work some personal time into your schedule as well – without you, your business wouldn’t be here in the first place. So take care of you!


Keep these simple ideas in mind when you’re filling out your Schedule, and be sure to not only fill it out, but print it out, stick it to your office wall, and schedule items of importance along with reminders in your mobile calendar as well.

Download Our FREE Time Map Template!


PS: You’ll see a note in our template about Robin Sharma’s “Holy Hour”… a 5am wake-up call isn’t for the faint at heart, but it can do wonders for your productivity. Feel free to use or take out of the template, as you wish! It’s merely there as a reference.

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Have You Mentored a Millenial Today?

shutterstock_205187797Written by Lori Lee

As the mother of four children in various stages of development, one of my key roles in life has been to be their biggest cheerleader and supporter.  In their early childhood, I would jump up and down while singing a peppy tune in celebration of their accomplishments.  “Yay, you rolled over!”, “Yay, you did a big boy burp”, “Wow, who’s the rock star who got all the pee pee inside of the toilet?”. These statements are all real things that I know I (and parents everywhere) have said at one time or another.  Now that my two older children are reaching more mature milestones, such as graduating from high school, parallel parking and venturing into business, I find myself reflecting on the motivating power of parental enthusiasm. Continue reading Have You Mentored a Millenial Today?

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Motherhood and Entrepreneurship

baby with mom being a mompreneur
Written by Stephanie Goertz

My second child was born on August 23, 2015. On August 25, I was back to work.

My company is fairly new, I work from home and I don’t have a business partner or any staff members that can work independently of me. This means that I don’t have the luxury of being able to take time off work. As an entrepreneur, especially a mother with young children, we often have to adapt to new situations fairly quickly. Some women don’t think that running a business and having a very young child is possible, and for some it isn’t – but so far, it’s worked for me.

Within the first 2 months of my son’s life he has been to approximately 25 meetings, 6 networking events, 1 full day course in Toronto, 1 tradeshow booth, and a 3 day business retreat. He has been carried around in his car seat and in a wrap, and held in many arms of people I have just met. I do not apologize for bringing him to meetings or breastfeeding in public, but I do let most people know that I will be bringing a newborn baby….for the most part.  He is not a fussy baby and he doesn’t cry very often. As long as I hold him, feed him on demand, and change his diaper, he is content. Continue reading Motherhood and Entrepreneurship

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New Events for 2016

New for 2016! A roster of events to help motivate you and keep your business thriving and successful. These events will be offered throughout the year, organized and facilitated by our Mompreneurs® Team, as well as offered in select areas in Canada where there may not currently be a Mompreneur® chapter location.

For a detailed look at scheduled upcoming events across Canada, please visit our National Events Calendar.

Mompreneurs Momentum Luncheon and Dinner Series

This educational series will feature a variety of speakers presenting on specific topics related to the growth and sustainability of your business. All “Momentum” events will follow a structured format that will include networking opportunities, learning opportunities, and tangible action plans for every attendee.

Topics can include, but aren’t limited to:

  • Building or Updating a Business Plan
  • Developing a Marketing Strategy
  • Designing and Implementing a Budget
  • Understanding Cash Flow and Revenue/Expenses

Elite Mompreneur Member mastermind sessions

This cohort of actionable sessions is offered to those Mompreneur® Members who are at the Elite or Elite+ level of membership. Elite Mastermind Sessions will be offered in all locations of Canada, with both online and in-person opportunities to connect by personal invite only. Members at the Elite or Elite+ level are encouraged to attend these sessions at various locations, in order to access peer-to-peer mentorship, advice, and feedback directly related to their business. Attendees will leave with concrete suggestions, and tasks to complete for future sessions.

Mompreneurs Business Expo for women entrepreneurs in Canada
A variation of traditional trade shows and expos, The Mompreneurs® Business Expo offers a targeted, niche event for Mompreneur® members to highlight their businesses and their expertise in an educational and supportive environment. Expos will be offered across Canada, with the intention to feature exhibitor opportunities, speaking opportunities, and hands-on workshops that not only position current Mompreneur® members as experts in their field, but to also offer an open forum for other women to attend who are either looking to start a new business, or who are looking to connect with other businesses who are hiring or recruiting.


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What You Need to Succeed as an Entrepreneur

what you need to succeed as a woman entrepreneurWhat is it that differentiates successful entrepreneurs from everyone else?  Do you have what it takes to achieve your goals? 

One of the most important factors that determine the performance of a business is the individual at the centre of it.  You are the glue that holds everything together.  Here are the skills that are crucial to your success:

Organizational skills

To run a business efficiently, you must be able to get things done properly and on time, while also supporting your employees.  Multitasking and working under pressure are necessary skills for entrepreneurs.

Goal setting

When running your own business you are not accountable to a boss, so self-discipline is important.  You need to organize your workday and keep it well-structured.  Your problem solving skills also have to be excellent.  You must be able to identify problems and fix them quickly.

Survival skills

You need tenacity to survive the setbacks you will encounter.  Don’t give up when things don’t go as planned.  Learn from your mistakes, pick yourself up, and go forward.  You can’t let the fear of failure stop you from trying new things because it’s the only way to grow your business.

Continue reading What You Need to Succeed as an Entrepreneur