Posted on

What’s The Best Trade Show Swag for Your Brand?

Expert advice from the team at Entripy.com

You’ve booked your trade show space, you have your marketing materials ready, now what are you going to give out to attendees to make them remember your company?

Promotional swag is one of the top reasons people attend trade shows. Everyone loves getting free stuff! A well thought-out promotional item can enhance the event experience for attendees and boost your marketing efforts, yielding fantastic ROI for your company. Here are some great swag ideas attendees are sure to love:

A Custom Tote Bag

Trade show attendees love getting a custom tote bag to hold all their event swag, and you will love giving them out! A functional and stylish bag is sure to end up in the trunk of attendees’ cars, used time and time again for grocery shopping and running errands. Your custom tote bag can serve as a reminder of your brand many times over and gets your logo seen by others everywhere the attendee goes!

Entripy branded apparel and promo products for the Mompreneurs group

A Promotional Pen

Custom pens are one of the most useful giveaway items. There’s always a need for a pen! These small and convenient promotional giveaway items are also extremely cost effective for your company (a custom pen can cost less than $1) and are likely to end up on attendees’ desks, in purses, shared with co-workers and are used many times post-event, serving as a constant reminder of the interaction customers had with your company.

Seasonal Items

Why not tie your promotional swag to the season and deliver something memorable and useful to attendees? A custom toque is sure to be appreciated by attendees during cold, winter months, while a custom Frisbee (or flyer) is a fun giveaway item in the summer months. Continue reading What’s The Best Trade Show Swag for Your Brand?

Posted on

7 Tips to Create a Follow-Up Strategy

Written by Grace Moores

entrepreneur tips for follow up, from mompreneur Grace Moores

If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years.

Follow-up is not hard to do and doesn’t take up a lot of time. For most of us it is the fear of rejection and coming across as too pushy. Not everyone is going to be your customer, and that is ok because realistically, you don’t want everyone to be your customer.

Here are 7 steps for overcoming the above, and developing a follow-up strategy that brings you revenue.

Keep a Call Log

You can do this in a CRM program or on an Excel spreadsheet. You only need 3 columns:

  1. Date – the date you called
  2. Who – who you spoke with
  3. Next Steps – do you need to follow up? If so, when, or are you taking them to the next step of your sales process?

The Right Person

Make your first call about identifying the right person. There is nothing worse than spending weeks following up with someone only to find out they are not the right person. Argh! Such a waste of time.

Schedule Follow-Up

Expect to follow-up. People are busy, and in case your email doesn’t jump straight to the top of their to-do list, schedule a date in your calendar or call log to follow up, just in case you forget! Follow-up calls or emails should be between 3 – 5 working days. If you are following up after an in-person meeting, try to aim for 1 – 3 days. Continue reading 7 Tips to Create a Follow-Up Strategy

Posted on

Top 5 Trade Show Mistakes and How to Avoid Them

Expert advice from the team at Entripy.com

Tips for exhibiting at a trade show from ENTRIPY.COM

Exhibiting at a trade show is a costly endeavor. First, there’s the upfront cost of booking an exhibit space. Then there’s the cost of marketing materials and promotional swag to give away at the event. Finally, there’s the cost of your time, travel expenses and let’s face it, it’s a day when you’re not at the office making money. Trade shows can be a valuable investment and a great way to generate new interest in your products and services. But if executed poorly, exhibiting in a trade show can cost you.

When planning your trade show experience, take care to avoid these five costly mistakes:

Mistake #1: Having a Poor Display

Your trade show booth space is the first impression you leave on passersby. Your display should tell prospective clients right away exactly what your business is about. If potential customers can’t tell at first glance what your business provides, they will likely walk right by.

When designing your trade show space, make it inviting to encourage people to come and take a closer look at what you have to offer. Avoid putting a table between you and your attendees. If you have to have a display table for flyers or marketing material, push it off to the side or stand to the side of the table rather than behind it.

Mistake #2: Not Being Approachable 

Attracting visitors to your booth begins with you. When you’re trying to attract passersby, first impressions are everything. Don’t underestimate the value of your apparel. Wearing branded apparel with your company’s logo doesn’t only you a professional appearance, it also puts your logo in the faces of everyone you engage with, enhancing brand recognition.

One of the biggest mistakes trade show exhibitors make is bringing their cell phones to the event.  If you saw someone sitting behind a table, staring at their phone, would you want to talk to them about their services? “But I’m answering a client’s email. I’m working on closing an important deal,” you say.  All prospective clients see is that you’re too busy to engage with them. Avoid leaving the wrong impression on prospects and leave your emails and phone calls for after the event, or during a break when someone can take over the booth for you.  Continue reading Top 5 Trade Show Mistakes and How to Avoid Them

Posted on

Confident Mompreneur or Imposter Superhero? Take This Quiz…

Written by: Lisa Van Reeuwyk

mompreneur superhero quiz

A woman’s role in 2017 is full of contradictions. On one hand, women have made incredible advancements socially, economically and politically. In my opinion, it truly is the best time in all of history to be alive. We have more choice, more freedom and in many parts of the world, equality; and we have incredible appliances like washing machines and dishwashers that I personally express deep gratitude for in a way that makes my children think I am a bit odd, which I am… but that is another blog entirely.

To borrow a line from Spiderman, with great power comes great responsibility. Mompreneurs and emerging entrepreneurs have taken on all sorts of new and exciting roles with massive success, yet we often don’t ask for help with the traditional ones leaving us burdened, exhausted and frustrated. So let’s take a quiz to find out where you land on the scope of mompreneur as confidant communicative #bosslady or as an imposter superhero headed for burnout — it will depend on how many Y or N you answer with. Continue reading Confident Mompreneur or Imposter Superhero? Take This Quiz…

Posted on

The Most Important Thing You Need in Order to Succeed

Written by Andrea ArEsse

This morning I was once again able to meet with an incredible group of women. This group truly supports with an open heart. Moms empowering moms. Women empowering women. While many of our avenues are different, the common ground is the same : be our best, and work damn hard to turn those lucrative goals (or promises) into realities.

Where I am today is not where I’m going, it’s just a pit stop on a long journey that will be filled with challenges to overcome, and mountains to move. Where I am today is not the end, it’s the beginning; however, my version of today almost didn’t happen because for too long I allowed myself to be not only stuck at the beginning of the race, but afraid to even register for it.

The fear was crippling. I am not an expert. This was not the box I checked off in high school. The crystal ball did not foretell this future. In this new world, I am a round peg to a square hole, so how could I possibly find success? Each day I would wake up, and within minutes I would flatten myself. I would put myself back into the preconceived box, and I would tell myself that I wasn’t good enough.

So what changed?

I actually found something where the excitement outweighed the fear. I found something that fuelled my flame instead of snuffing it. I found something that, for the first time in a long time, made me believe in myself.

Now, of course you need to work damn hard day in and day out to attain it, but at the end of the day, if you don’t believe in yourself, that you are the best person for the job, that you are capable of achieving those goals, and that come hell or high water you’ve got this, then success will never be in reach.

I can. I will. I am.

“I Statements” command attention. They tell not only the world, but yourself that you ARE a force. That you DO have this. That you WILL attain your goals. I statements hold more accountability because in making them, you are actually telling yourself you CAN achieve them. Continue reading The Most Important Thing You Need in Order to Succeed

Posted on

How Renovating Your Business Space Can Boost Sales

Expert Advice from domilya GROUP

benefits of renovating commercial space from domilya group

Every single type of business has its fair share of competition. Creating a plan to support your success means ensuring that you are taking steps to stay ahead of your competitors and consistently attract and retain customers.

Renovating your commercial space can help keep your business ahead of the rest, and an expert contractor can help you execute a renovation plan that will not only impress your customers but also create a more functional space for running and growing your business.

Top Benefits of a Commercial Renovation

When you are renovating or redesigning your commercial space, the paint colours and layout you choose impacts more than meets the eye. The way your space looks influences how your customers feel as well as helps them form their opinion of your business.  Take a look at some of the top benefits your business can receive after you complete a commercial renovation:

1. Branding

Does the interior of your business reflect your brand?  Your interior commercial space is an excellent way to build your business branding.  Consistency is key when it comes to building brand awareness and you’d better believe businesses that are well known in your market have an interior space that clearly shows their brand.  In addition to carrying your brand colours throughout your space, the type of fixtures you choose, your layout and the condition of your space can have an impact on your success.

2. Showcasing Your Business

When you take the time to invest in a commercial renovation, you gain ways to showcase your business to your customers.  For example, renovating your waiting area can allow you to build more shelving to showcase your products or by incorporating a viewing, customers are able can watch services being completed.

Continue reading How Renovating Your Business Space Can Boost Sales

Posted on

Don’t Let an Overactive Bladder Interrupt Your Work

Written by Madelaine Golec

tips to avoid overactive bladder issues from mompreneur Madelaine Golec of ECO Physio

As a busy entrepreneur or business owner, the last thing you want stealing your attention is your bladder, and yet that is exactly with an overactive bladder does.

The International Continence Society defines Overactive Bladder (OAB) as urgency, with or without incontinence and increased daytime/nighttime urinating (1, 2). So basically it feels like you have to pee all the time and in some cases you may not make it. Who wants to be looking for a toilet all the time or stopping in the middle of a project just to pee?

In the US, it is estimated that 16% of men and 17% of women older than 18 years old are affected (1). There can be many reasons why someone develops an overactive bladder. I highly encourage you to seek help from a pelvic floor physiotherapist to explore those reasons, so they may provide you with a direct treatment plan to address it.

The purpose of this article is to give you some immediate tips that will help reduce the risk and symptoms of OAB.

Tip #1 — Eliminating Bladder Irritants

Cut back on, and if possible, completely eliminate irritants like coffee, artificial sweetners/aspartame, spicy foods, citris, carbonated drinks, alcohol, and tomato based products (1, 3).

Tip #2 — Nighttime Frequency

Try reducing fluid intake after 6 pm, or approximately 3-4 hours prior to bed. If the air is dry in your home, this can make you drink throughout the night. To avoid this, try using a humidifier.

Tip #3 — Manage Bowel Regularity

Constipation or straining on the toilet have negative consequences for OAB and the pelvic floor (1). Ensure you are drinking enough water and getting a fiber intake of at least 35 grams daily. To reduce straining on the toilet, check out our video for positions and exercises. Continue reading Don’t Let an Overactive Bladder Interrupt Your Work

Posted on

8 Simple Steps to Create Your Business Success Road Map

Written by Linda Spencer

mompreneur Linda Spencer of Visionspire - 8 tips to build a successful business road map or business plan

You know how it goes – you talk to financial advisors, they work with you to create a plan for financial savings and investment. You talk to your fitness coach, they work with you to create a plan to reach your fitness goals. You plan your wedding, your home renovations, your family vacations. You spend time and money investing in planning in other areas of your life, why wouldn’t you do the same for your business?
Investing in strategic business planning is essential for your business success. A strategic business plan is your road map, your compass to guide you to where you want to go with your business. It gives you clear direction of how to get from point A to point B without getting lost. A good strategic business plan helps you to execute efficiently and not waste time with trial and error, or with what I like to call, the spaghetti method (throwing something at the wall and hoping it sticks). A good strategic plan keeps you focused.
It’s never too late (or too early) to create your business plan for success, whether you’re new to business and in the pre-launch phase, or have been in business for years.

I get it, creating a business plan can be daunting (I know – I’ve seen the templates, tried to use them myself, and abandoned them as they gave me headaches). You don’t need a 50 page business plan document, but you do need to invest some time and energy into the planning exercise if you want to have focus and direction. My own business plan isn’t a 50 page document… it’s an organized, tabbed binder with different sections of business planning consideration (such as goals, target market, products & services, pricing strategies, sales & marketing strategies, financial plans, etc).

Having a good strategic business plan is absolutely essential to your success and the lack thereof is why so many businesses fail.
In fact, 85% of business failures are due to lack of improper planning and organization.
But you don’t need a 50 page plan to succeed. What you do need is a simple, executable plan that will help you succeed! And you need to do your homework! A written plan is just evidence that you’ve done your homework to ensure the viability of your big idea and to set a clear direction and path to success.
Here are 8 simple steps to creating your business plan for success:

Continue reading 8 Simple Steps to Create Your Business Success Road Map

Posted on

A Positive Attitude Can Make All the Difference

Written by Karen Bivand

having a positive attitude
We all face challenges in our lives, but the way that you interpret these challenges is what makes the difference between someone who is able to overcome them and someone who is crushed by them.  A positive outlook has the power to boost you up when you are down and to give you an extra boost when things are going your way.  It’s also important to note that optimists have a much better quality of life.  Even though the optimist and pessimist are headed to the same place, only the optimist enjoys the ride!  Here are some strategies that will help you hang on to your positive attitude even when things get tough:

Choose your lens.

How do you perceive the problems that you face?  Are they learning experiences or total disasters?  It is in your power to interpret these events.  Take control of your attitude and come up with concrete strategies to face your challenges.  Your outlook doesn’t emerge from your circumstances; it is a choice.

You are in control.

If something in your life isn’t working for you, then change it.  Don’t allow things to drag on.  Instead of worrying or complaining about your problems, take action and fix them.

Don’t let your thoughts take hold of you.

Think of your thoughts as a butterfly flitting from one flower to the next.  They can fly past you so quickly that you barely even see them, or they can perch on your shoulder and stay for a while.  Be selective of the thoughts that you decide to engage with.  If a particular thought pattern isn’t doing you any good, then just let it pass.  Resist the urge to grasp on to thoughts that are just going to sap your time and energy and bring you down.

Surround yourself with positivity.

Have you ever heard the expression ‘garbage in-garbage out’?  It holds true when you’re talking about positivity.  Pay attention to the shows you watch, the books you read and the people you spend time with.  If it’s all negative, there’s a good chance that it’s dragging you down.  Read inspirational material and biographies of people who are living their dreams.  Limit your exposure to negative media and stay away from whiners and complainers; they feel lousy themselves and don’t want anyone else to be happy.

Practice gratitude.

Even when we have amazing things happening in our lives, many of us are firmly focused on our problems.  Take the time to acknowledge what’s going well for you and don’t take things for granted.  Also, consider giving back to others; nothing gives you shift of perspective like seeing the struggles that other people face on a daily basis.

When you are running a business, everyone picks up on your attitude including your customers, potential customers, your staff, your suppliers, your investors and everyone else that you meet.  If you are giving off positive energy, people will want to do business with you and it will make the rest of your life better too.

 


featured image via shutterstock.com

Posted on

How to Make Clients Happy with your Website

Written by Erin Gleig 

We all know that the Web is a competitive market space. However, there are some simple corrections you can make to your website to increase and retain customers. By following some basic principles on how people navigate your website, you’ll be able to keep your audience happy, and let’s face it – happy customers make more happy customers!

Where is the…?

Most people are comfortable navigating their way through a web page if it’s built right. Websites that don’t make any logical sense frustrate the viewer. Poor navigation will make you lose your audience. Easy navigation encourages your audience to stick around.

Don’t drive your audience nuts! Logical, simple navigation will make your viewers happy.

Show your personality

As Aarron Walter states in his book Designing for Emotion, more people sign up for a service, stay on a site, and buy more stuff if a site creates a pleasurable experience. Designing for emotion is good for business. When you show your personality, you build trust.

  • Showing that there is a real person on the “other side” of the website increases relatability and interaction. People want to engage with other humans, not robots.
  • Build a brand persona that maintains your company’s core values. Reflect the characteristics that support your brand promise.
  • Creating a personality for your website will improve customer retention. Your audience will be able to identify with it and will enjoy a positive emotional response. They’re happy! Happy customers are good for business!

Build a brand persona that maintains your company’s core values.

Continue reading How to Make Clients Happy with your Website