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Samantha King – Fempire Builders

Samantha King is an Elite+ Mompreneur member based out of Barrie, Ontario. She is a Business Consultant and Mastermind Facilitator with Fempire Builders, where the core purpose is to support the growing number of women entering the world of entrepreneurship by creating a community of women who empower and support each other through mastermind groups, education and mentorship as we all build the lives of our dreams while creating the work/life balance we crave. We are excited to share Samantha’s Success Story!

mompreneur Samantha King of Fempire Builders

Tell us about your business!
Just as it takes a village to raise a child, so to it takes village to build a business. Whether it’s clients, suppliers or just fellow entrepreneurs to hold us up and help us see the way forward, there are many people involved in the successful growth of a business. Through our mastermind programs and online training, we bring our tribe together to collaborate, empower, and hold each other accountable as we aim to stay focused while balancing working and “life-ing”. At the end of the day my business is about community. By bringing all the Fempire Builders together, we can all help one another achieve what we are looking for. To me, that’s powerful.

What inspired you to become an entrepreneur?
I have always wanted to be my own boss, so to speak. Time freedom and being in charge of my own destiny were the BIG drivers initially. But it wasn’t until my then 4 year-old daughter, Penny, was diagnosed with autism, after 2.5 years of going through the motions leading up to that diagnosis, that I finally took the leap into entrepreneurship. Fempire Builders really came out of my need for something different. A need for more flexibility along with more of what I wanted, after receiving Penny’s diagnosis combined with a bad bout with post-partum depression. I wasn’t going to spend my timing doing things if they didn’t make my heart sing. That just wasn’t me anymore. I couldn’t bare it.

mompreneur Samantha King of Fempire Builders - daughter Penny

Furthermore, I was now officially a special needs Mama, and what would be required for Penny’s care would make me effectively unemployable to most employers – a fate many special needs parents face.

When my maternity leave ended in May 2016, I took my 8+ years experience in teaching, telesales, corporate sales and marketing, and client service management in the small business world and started my business and now here I am. Continue reading Samantha King – Fempire Builders

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What’s The Best Trade Show Swag for Your Brand?

Expert advice from the team at

You’ve booked your trade show space, you have your marketing materials ready, now what are you going to give out to attendees to make them remember your company?

Promotional swag is one of the top reasons people attend trade shows. Everyone loves getting free stuff! A well thought-out promotional item can enhance the event experience for attendees and boost your marketing efforts, yielding fantastic ROI for your company. Here are some great swag ideas attendees are sure to love:

A Custom Tote Bag

Trade show attendees love getting a custom tote bag to hold all their event swag, and you will love giving them out! A functional and stylish bag is sure to end up in the trunk of attendees’ cars, used time and time again for grocery shopping and running errands. Your custom tote bag can serve as a reminder of your brand many times over and gets your logo seen by others everywhere the attendee goes!

Entripy branded apparel and promo products for the Mompreneurs group

A Promotional Pen

Custom pens are one of the most useful giveaway items. There’s always a need for a pen! These small and convenient promotional giveaway items are also extremely cost effective for your company (a custom pen can cost less than $1) and are likely to end up on attendees’ desks, in purses, shared with co-workers and are used many times post-event, serving as a constant reminder of the interaction customers had with your company.

Seasonal Items

Why not tie your promotional swag to the season and deliver something memorable and useful to attendees? A custom toque is sure to be appreciated by attendees during cold, winter months, while a custom Frisbee (or flyer) is a fun giveaway item in the summer months. Continue reading What’s The Best Trade Show Swag for Your Brand?

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7 Tips to Create a Follow-Up Strategy

Written by Grace Moores

entrepreneur tips for follow up, from mompreneur Grace Moores

If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years.

Follow-up is not hard to do and doesn’t take up a lot of time. For most of us it is the fear of rejection and coming across as too pushy. Not everyone is going to be your customer, and that is ok because realistically, you don’t want everyone to be your customer.

Here are 7 steps for overcoming the above, and developing a follow-up strategy that brings you revenue.

Keep a Call Log

You can do this in a CRM program or on an Excel spreadsheet. You only need 3 columns:

  1. Date – the date you called
  2. Who – who you spoke with
  3. Next Steps – do you need to follow up? If so, when, or are you taking them to the next step of your sales process?

The Right Person

Make your first call about identifying the right person. There is nothing worse than spending weeks following up with someone only to find out they are not the right person. Argh! Such a waste of time.

Schedule Follow-Up

Expect to follow-up. People are busy, and in case your email doesn’t jump straight to the top of their to-do list, schedule a date in your calendar or call log to follow up, just in case you forget! Follow-up calls or emails should be between 3 – 5 working days. If you are following up after an in-person meeting, try to aim for 1 – 3 days. Continue reading 7 Tips to Create a Follow-Up Strategy

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Katie Valade – Steeped Tea Inc.

Katie Valade is an Elite+ Mompreneur member based out of Cambridge, Ontario. She is an Independent Consultant and Group Director with My Steeped Tea, and we are excited to share her Success Story!

Mompreneur Katie Valade Steeped Tea Independent Consultant and Group Director

What is your business/company all about?
I love that my business is about the art of relaxing! We connect friends, family, and neighbours back together again over great conversation and a beautiful cup of tea. I love educating women on providing healthy, incredibly delicious iced tea for their family to replace juice, as well as doing lattes at home to save you even more money! Every day, I get to make tea, relax, meet new people and celebrate not just the versatile world of loose leaf tea, but the ones that we share it with in our lives.

What inspired you to become an entrepreneur?
I was never looking to become an entrepreneur – this is the job that I never knew I wanted! I only became an entrepreneur because I was tired of living paycheque to paycheque and I knew that it seemed like the thing that moms did – find another part-time job that can be done in a very flexible way! I quickly realized that being an entrepreneur was in my spirit and it was perfectly meant for my life and my future. I could see the aspects of my personality that were thriving in the role of an entrepreneur, and the ways that previous jobs had showcased entrepreneurial roles and I had really gravitated towards them. When I began as an entrepreneur, I thought that I had stumbled upon this whole new world of business, but in reality, the world of entrepreneurs was meant for me!

What’s the best part about owning your own business?
I am absolutely in love with the incredible opportunities that I have in owning my own business! I think that the flexible nature, the ownership of my schedule, and the personal growth are the greatest surprises in this job. I love that I can both rock out a sales day, meet with clients, do a coaching call, go to the gym and volunteer at my kid’s school in the same day. I love that no what matter time of day my kid is going on a field trip, I can be there! I love that I can take my kids with me to some meetings, that I can do coaching calls while they are napping, that we can do facebook live videos together to promote a new product, and that as I host team meetings in my home, my kids can be a part of what I do and get excited for the opportunities that have.

I love that I am in control of my schedule! I can volunteer every Wednesday night and no one gets to tell me to go to work. I can work the first half of the month heavy in sales to meet goals, and then focus the second half of the month on coaching and customer service. I love that I get to make the decisions about how fast I grow my business, how busy my calendar is, where I travel, who I visit and how I allocate my time and money. I love that I get to grow my leadership through making the big decisions, but that I also get to be part of a bigger picture in my company where I am learning and growing alongside other like-minded, driven people. Continue reading Katie Valade – Steeped Tea Inc.

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Top 5 Trade Show Mistakes and How to Avoid Them

Expert advice from the team at

Tips for exhibiting at a trade show from ENTRIPY.COM

Exhibiting at a trade show is a costly endeavor. First, there’s the upfront cost of booking an exhibit space. Then there’s the cost of marketing materials and promotional swag to give away at the event. Finally, there’s the cost of your time, travel expenses and let’s face it, it’s a day when you’re not at the office making money. Trade shows can be a valuable investment and a great way to generate new interest in your products and services. But if executed poorly, exhibiting in a trade show can cost you.

When planning your trade show experience, take care to avoid these five costly mistakes:

Mistake #1: Having a Poor Display

Your trade show booth space is the first impression you leave on passersby. Your display should tell prospective clients right away exactly what your business is about. If potential customers can’t tell at first glance what your business provides, they will likely walk right by.

When designing your trade show space, make it inviting to encourage people to come and take a closer look at what you have to offer. Avoid putting a table between you and your attendees. If you have to have a display table for flyers or marketing material, push it off to the side or stand to the side of the table rather than behind it.

Mistake #2: Not Being Approachable 

Attracting visitors to your booth begins with you. When you’re trying to attract passersby, first impressions are everything. Don’t underestimate the value of your apparel. Wearing branded apparel with your company’s logo doesn’t only you a professional appearance, it also puts your logo in the faces of everyone you engage with, enhancing brand recognition.

One of the biggest mistakes trade show exhibitors make is bringing their cell phones to the event.  If you saw someone sitting behind a table, staring at their phone, would you want to talk to them about their services? “But I’m answering a client’s email. I’m working on closing an important deal,” you say.  All prospective clients see is that you’re too busy to engage with them. Avoid leaving the wrong impression on prospects and leave your emails and phone calls for after the event, or during a break when someone can take over the booth for you.  Continue reading Top 5 Trade Show Mistakes and How to Avoid Them

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Confident Mompreneur or Imposter Superhero? Take This Quiz…

Written by: Lisa Van Reeuwyk

mompreneur superhero quiz

A woman’s role in 2017 is full of contradictions. On one hand, women have made incredible advancements socially, economically and politically. In my opinion, it truly is the best time in all of history to be alive. We have more choice, more freedom and in many parts of the world, equality; and we have incredible appliances like washing machines and dishwashers that I personally express deep gratitude for in a way that makes my children think I am a bit odd, which I am… but that is another blog entirely.

To borrow a line from Spiderman, with great power comes great responsibility. Mompreneurs and emerging entrepreneurs have taken on all sorts of new and exciting roles with massive success, yet we often don’t ask for help with the traditional ones leaving us burdened, exhausted and frustrated. So let’s take a quiz to find out where you land on the scope of mompreneur as confidant communicative #bosslady or as an imposter superhero headed for burnout — it will depend on how many Y or N you answer with. Continue reading Confident Mompreneur or Imposter Superhero? Take This Quiz…

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Amanda Wilde – Allstate Insurance

Amanda Wilde is an Elite Mompreneur member based out of Milton, Ontario. She is a licensed home and auto insurance Agent with Allstate Insurance, where she provides excellence in customer service and complete transparency to her clients. She enjoys her job and helping people, and takes pride in providing families with peace of mind. We are excited to share Amanda’s Success Story!
mompreneur member Amanda Wilde of Allstate Insurance in Milton, Ontario

Tell us about what you do.

What I feel I do is provide customer service excellence and transparency. I transitioned to a sales role from customer service in September 2016. It can be exhausting and hard, and outside my normal comfort zone, but I’m good at it. I’m honest, and approachable and funny; people like to deal with me. It’s a great feeling when being you just works. The insurance world is competitive, it’s hard to find leads and set yourself apart, especially when you are not in control of the price! But I think there is value in my customer-focused sales approach – friendly, honest and available. My customers get my cell number. If they have a claim, I’ll be there to help. That’s my promise. Insurance is something you have to buy and hope you never need. But if you need it, it’s going to be through some type of loss. To have a friendly, helpful voice there to help, I believe that is priceless.
What inspired you to become an entrepreneur?
My kids inspire me to be the best I can be. My entire working life, I’ve been a “behind the scenes” kind of person. Since graduating high school, I’ve worked in offices and worked my way up to a high level Executive Assistant. I made a decent living; my job was easy, Monday to Friday, little to no overtime. Great, right? Nope. Co-workers always told me, “You could do so much more than this Amanda. You are so smart, outgoing, and friendly.  Why don’t you go back to University and finish your degree?”  All well and good but, I’m also a single mom of two boys. They come first. I don’t have the luxury of taking two years off from work to finish school.
Instead, I took a leap of faith one day and quit my cushy executive assistant job. I started in a Customer Service role at Allstate Insurance. New career, definitely a lot harder of a job, and a lot less pay! But, it gave me more satisfaction. After almost three years with Allstate, I decided to take the plunge and move in to a sales role. This is what people have been telling me to do all my life, but I couldn’t see it.  Me — front and centre? No way!
Through this leap, I’ve been able to provide for my two boys and start to set aside money for our future. For the first time in my life, I’m in control of how much I provide for my family. I am working harder than I ever have in my life. I’m in the driver’s seat. I have always been a hard-worker, but this new role has put that in the forefront and I get rewards for all the effort I put in. I get to talk to people all day and make some great connections. I get such a feeling of satisfaction by selling “my way” — by being honest, asking the right questions, and being available to my customers.

Continue reading Amanda Wilde – Allstate Insurance

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The Most Important Thing You Need in Order to Succeed

Written by Andrea ArEsse

This morning I was once again able to meet with an incredible group of women. This group truly supports with an open heart. Moms empowering moms. Women empowering women. While many of our avenues are different, the common ground is the same : be our best, and work damn hard to turn those lucrative goals (or promises) into realities.

Where I am today is not where I’m going, it’s just a pit stop on a long journey that will be filled with challenges to overcome, and mountains to move. Where I am today is not the end, it’s the beginning; however, my version of today almost didn’t happen because for too long I allowed myself to be not only stuck at the beginning of the race, but afraid to even register for it.

The fear was crippling. I am not an expert. This was not the box I checked off in high school. The crystal ball did not foretell this future. In this new world, I am a round peg to a square hole, so how could I possibly find success? Each day I would wake up, and within minutes I would flatten myself. I would put myself back into the preconceived box, and I would tell myself that I wasn’t good enough.

So what changed?

I actually found something where the excitement outweighed the fear. I found something that fuelled my flame instead of snuffing it. I found something that, for the first time in a long time, made me believe in myself.

Now, of course you need to work damn hard day in and day out to attain it, but at the end of the day, if you don’t believe in yourself, that you are the best person for the job, that you are capable of achieving those goals, and that come hell or high water you’ve got this, then success will never be in reach.

I can. I will. I am.

“I Statements” command attention. They tell not only the world, but yourself that you ARE a force. That you DO have this. That you WILL attain your goals. I statements hold more accountability because in making them, you are actually telling yourself you CAN achieve them. Continue reading The Most Important Thing You Need in Order to Succeed

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Lisa Braun – Social Art

Lisa Braun is an Elite+ Mompreneur member based out of Kitchener, Ontario. She is the Owner and Artist of Social Art, where it’s all about bringing out the creativity in everyone! We’re excited to share Lisa’s Success Story!

Mompreneur Lisa Braun of Social Art in Kitchener, Ontario

What is Social Art all about?
As children, we are all creative, but so many adults feel that they don’t have a creative “bone” in their body. My goal is to not only have every social artist leave with a painting they love, but also to feel more confident when they leave. Art has this amazing ability to make people smile, laugh, relax and it can even be healing. So whatever a person may be feeling when they walk through the doors of Social Art, my goal is to use art and personal connection as a way to brighten their day, and make a difference.We hold social painting events in our studio, as well as in local breweries, that can take a complete beginner or an already avid painter from a blank canvas, to a finished painting in two hours. We use detailed, step-by-step instruction to guide them along, while creating an encouraging, fun, and relaxing atmosphere.  Its’s a fun night out for friends, couples, or just some alone time.

We offer public events on our website, and also do private events such as bachelorettes, birthdays, girl’s nights, fundraisers…. you name it.

What inspired you to become an entrepreneur?
I would have to say that my family has been my number one inspiration for becoming an entrepreneur.  I watched my mom spend almost twenty years in a job that made her unhappy.  She moved cities and found a job in the same industry, and after one day of working there, just decided she was done. With no prior experience , she purchased a home decor/gift shop and became her own boss! Twelve years later she has adapted to change, and grown the business into a thriving women’s fashion store! She followed her passion and is totally in her element. My husband has also been involved in his family business for almost 30 years, and was so supportive of me when I came to him with the opportunity to be an entrepreneur myself. Continue reading Lisa Braun – Social Art

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How Renovating Your Business Space Can Boost Sales

Expert Advice from domilya GROUP

benefits of renovating commercial space from domilya group

Every single type of business has its fair share of competition. Creating a plan to support your success means ensuring that you are taking steps to stay ahead of your competitors and consistently attract and retain customers.

Renovating your commercial space can help keep your business ahead of the rest, and an expert contractor can help you execute a renovation plan that will not only impress your customers but also create a more functional space for running and growing your business.

Top Benefits of a Commercial Renovation

When you are renovating or redesigning your commercial space, the paint colours and layout you choose impacts more than meets the eye. The way your space looks influences how your customers feel as well as helps them form their opinion of your business.  Take a look at some of the top benefits your business can receive after you complete a commercial renovation:

1. Branding

Does the interior of your business reflect your brand?  Your interior commercial space is an excellent way to build your business branding.  Consistency is key when it comes to building brand awareness and you’d better believe businesses that are well known in your market have an interior space that clearly shows their brand.  In addition to carrying your brand colours throughout your space, the type of fixtures you choose, your layout and the condition of your space can have an impact on your success.

2. Showcasing Your Business

When you take the time to invest in a commercial renovation, you gain ways to showcase your business to your customers.  For example, renovating your waiting area can allow you to build more shelving to showcase your products or by incorporating a viewing, customers are able can watch services being completed.

Continue reading How Renovating Your Business Space Can Boost Sales