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Eleni Kapetanios – Break Through With Eleni

Eleni Kapetanios is an Elite+ Mompreneur member based out of Guelph, Ontario. She is a Breakthrough Specialist and owner of Break Through with Eleni. We are excited to share Eleni’s Success Story!

Breakthrough with Eleni Kapetanios  - mompreneur member

What inspired you to become an entrepreneur?
Many years ago, when I branched out on my own to be a personal trainer, the most important thing to me was to be in charge of my own schedule and hours. I loved the independence of business ownership. I like doing things on my own terms, and choosing the people who I work with.

What’s the best part about owning your own business?
The best part about owning a business is the freedom and creativity. I have come to enjoy all the parts (maybe not the accounting and math parts), but I love the constant learning, and always striving to be better. I have also learned, fairly recently, to ask for help, which is a huge thing for me, as a solopreneur. I have a supportive team I work with now, inside and outside of the clinic I am a part of.  I have learned that if I hate doing a certain part of my business, I will hire someone who is excellent at that part! What a great feeling! I also love to meet other business owners and helping them grow their businesses however I can.

Continue reading Eleni Kapetanios – Break Through With Eleni

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Five Gift Ideas for Your Clients

Written by Karen Bivand

cuhristimas gift giving for clients

With Christmas around the corner, it’s time to start thinking about gifts for your key clients.  Whether you go for a classic or something more unique will depend on both your client and on your relationship.  Here are five gift ideas that’ll show your clients how much you appreciate their business:


It’s a classic because people love it.  Don’t get too fancy, just find something that most people will enjoy.

Tea or Coffee

You could either pick up a gift card to a favourite coffee shop or a basket filled with goodies.  Pair it with a mug and it’s sure to be a hit! Continue reading Five Gift Ideas for Your Clients

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Linda Kranich – TRU Global

Linda Kranich is an Elite+ Mompreneur member based out of Severn, Ontario. She is a Founding Member of Tru Global, a new “value” based Direct Marketing company that brings new and innovative health and natural products to consumers. We are excited to share Linda’s Success Story!

mompreneur Linda Kranich of TRU Global

What is your “WHY” behind your business/being an entrepreneur?
Here is my WHY – I was born at a time when we had few resources to share, money was always an issue and we truly did not understand the power we each had within ourselves.   That led to emotional and addictive behaviors and the intrinsic desire for a better life. What I “did not want” in my life was modeled for me. I did not know that at the time so I had to dig deep to uncover how I could be different and successful. What I did not know at the time that a foundation of strength, encouragement and hope was fundamental to me.

What inspired you to become an entrepreneur?
I have always dabbled in entrepreneurship even while working in the corporate world.

What’s the best part about owning your own business?
Over the years, I have come to recognize the owning your own business (from home) can lead to immense pride, the ability to continue to learn at any age and help to reduce your taxes.

Can you describe a typical day?
That is difficult for me as I am always “on the go” – I have learned that it is necessary to put in a minimum of 3 hours per day working my business, including planning, follow up and business building. Continue reading Linda Kranich – TRU Global

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How to Increase Your Email Signups

By Erik Wong via GoDaddy

call to action help and advice from Erik Wong via Godaddy Canada

Action! It’s an exhilarating and flexible word. It can mean so many different things and apply to so many different people and professions. You might not realize it, but “action” is one of the most important words that someone with an online presence can use.

Whether you are a blogger, an eCommerce store owner, maintain a mailing list, or a social community, action is the name of the game for you! More specifically, a call-to-action (CTA) is what you need to be paying attention to. So, what the heck is a CTA and why does it matter?

Put simply, it’s a method to encourage your target audience to do something specific. If you want to grow a mailing list, your CTA is to have viewers subscribe. If you run a store, your CTA is to have someone place an order. CTAs are as variable as the word “action” itself, and can come in almost as many different forms. They are adaptable and flexible.

With a little creativity, you can create an applicable CTA to serve almost any purpose. In this article, we are going to review three of the most powerful calls-to-action to increase traffic and signups to your website, regardless of what your site is for. Fortunately, I know a specialist who really knows their stuff.

Meet V.I.C.: an expert in all manners of persuasion. V.I.C. can help you convince your viewers to create an account or subscribe to an RSS feed. V.I.C. finds new and exciting ways to engage your audience and encourage them to participate.

Let me break it down:

  • V — Variable design
  • I — Incentives
  • C — Community

See, clear as mud! Let’s go step-by-step and see what V.I.C. has to offer. Continue reading How to Increase Your Email Signups

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Business Mailboxes – Thinking Big for Your SMB

Written by Grace Moores

mailboxes at The UPS Store for small business owners and female entrepreneurs

This September brought lots of change for us as a family, including my son switching schools and starting middle school. Another year older means more responsibility; he now has his own key and lets himself into the house while I’m picking up his sister in Grade 4.

Though I have been running my home-based business for several years, I registered and opened a private mailbox for my business only 6 months ago, and I’m so glad I did. Yes, it was a small inconvenience to redirect my mail over to a new address, but it has given me such peace of mind during all the changes we have been experiencing in our home dynamic.

Having all of my business mail now go to a mailbox means I don’t always have to be home. Delivery people are not knocking on my door when my son is home alone either.  Of course, we have taught him not to open the door to strangers, and reviewed all the things he can and can’t do when he’s home alone, but knowing my business isn’t exposing him to unnecessary risk is such a relief. On top of it all, I’m not missing deliveries, which means there’s less for me to worry about, all the while making my business look bigger than it actually is.

Some amazing discoveries I’ve found since having a business mailbox: Continue reading Business Mailboxes – Thinking Big for Your SMB

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3 Benefits of Estate Planning

By Debbie Stanley

Estate Planning

For a long time I put off my estate plan and any conversation that had to do with planning my legacy. If you had asked me, I would have preferred to go to the gym and awkwardly run on the treadmill while day dreaming about chocolate rather than discuss something so personal and scary. I had a will, my husband had a will…. this was enough of a plan, right?

Now I know you may be thinking, I am a qualified licensed professional who deals with Trusts and Estates every single day. Why would I have put this off? Well, to be honest it is a scary thing and even someone who dedicates their life to this subject is not immune to the fear. I found an excuse to do something else, change the subject, or work on my clients affairs instead of my own. Finally I decided that it was time to give myself some tough love and signed my husband and I up to walk through the process that I go through with my clients. We planned out all the details of our estate; starting with reviewing our wills, working on and organizing finances and lastly discussing our funeral wishes. After the exercise I reflected on some of the emotions I was feeling after such a deeply personal experience.

Estate Planning gives a sense of clarity. When we go through the motions of everyday life, we tend to get bogged down by all the daily details and tasks that call for our attention.  Stopping and making the time to speak with a professional (yes I know it was myself!) about my estate plan brought a sense of clarity to my wishes that I never knew I had. There are tough questions that are asked, and sometimes difficult decisions to be made and it forced me to admit things or look at things in a manner that I normally wouldn’t. While the subject matter is uncomfortable, gaining a better sense of understanding of all the moving pieces of my estate is a feeling that is pretty hard to describe. Continue reading 3 Benefits of Estate Planning

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Adrienne Winterhelt – Bed Bugs Dead Bugs

Adrienne Winterhelt is an Elite+ Mompreneur member based out of Toronto, Ontario, and she is the Founder of Bed Bugs Dead Bugs. We’re excited to share Adrienne’s Success Story!

Mompreneur Adrienne Winterhelt of Bed Bugs Dead Bugs

What inspired you to become an entrepreneur?
I’ve always been an entrepreneur, I just didn’t know it. As a young girl, my parents’ dream for me was to marry and that would set me on the path to happiness and a secure future. When I did meet the love of my life, his entire family were entrepreneurs and they encouraged me to take my ideas and run with them. When I failed, my husband would say, “Don’t worry Adrienne, Col. Saunders didn’t make it until he was 60 years old. You’ve got time.” If only he had more time. I wish he were here today to see me on the road to success. Every bump in the road is smoothed out by his belief in me. You could probably play a bingo game of different enterprises I have tried, from lamp making, jewellery making, seamstress, word processing tutor and cat minding to name just a few. Nothing was quite the right fit.
As the only parent of three kids, I went back to office work the very same week I was diagnosed with breast cancer. It became impossible to work, manage three kids and recover from surgery and undergo chemo and radiation. That’s when I took the last of my savings and bought an income property figuring that there would not be too much to managing another house. The very first month, the tenants called in a panic saying, “We’ve got bed bugs.” What did I know about bed bugs? Nothing. So I started doing research and discovered that they die at 45 degrees C, and that there were specially-designed heaters to do exactly that. I searched the internet for someone who rented the equipment. No one rented this equipment. September 22nd, that’s when the light bulb went off, and I thought to myself, “Why don’t I rent them?” That’s when I bought my first set and killed the bed bugs in my tenant’s place; I was now on the road to creating Bed Bugs Dead Bugs and renting heaters to people from all walks of life. My road to success has been filled with a lot of giant potholes but there is something inside me that sees potholes as things to jump over, splash through or work around. It doesn’t matter how crazy my girlfriends think I am; I know, somewhere inside me, that this is the right path for me.

Continue reading Adrienne Winterhelt – Bed Bugs Dead Bugs

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How To Lock Away Your Fear of Public Speaking

Written by Lisa van Reeuwyk

public speaking tips

Do you love public speaking? Do you aspire to stand in the spotlight and let your light shine brightly or does it send you into a cold sweat running for the lavatory in a state of panic? For some of us, a speech in front of a room full of our peers is an opportunity to connect, inspire and teach.

Recently I was invited to my 10 year old daughter’s classroom, where my introverted, big-hearted daughter took on the challenge of public speaking by embracing her love of the animal kingdom, and she impressed me with her dedication to her 4 minute speech written all by herself to educate her class on bears — in French; hand-crafted on cue cards; and memorized.

Now let’s rewind a few months earlier…

Somewhere on her way to school, my daughter took a big gulp of performance anxiety with a self-doubt chaser. Rather than proudly sharing her speech with her class, as she stood before them she broke down into tears, unable to get past the first word.

Can you relate? Has the adult version of you ever choked up or froze in the face of judgement?

Likely you didn’t break down into tears, but there may or may not have been a margarita and some emotional eating and some retail therapy behind-the-scenes. Success looks different for all of us.

When invited to present at a conference or lead a workshop my heart sings, “Ooh… YES! What an honour and blessing to speak to a room full of smart, talented interesting people and foster innovation, creativity and growth… YES!!!!!”

Most people who meet me as an adult are more than a little surprised to learn about my paralyzing shyness as a child. The 42 year old version of me talks to people everywhere I go, especially now that I market non-toxic shampoo that re-grows hair (crazy I know!).

Yet, the 10 year old version of Lisa broke into tears and ran away on the playground when a well-intentioned child said the unimaginable and horrific word, “Hi!” to me. A panic attack, not public speaking, would have been the only option for me.

What is this huge truth about public speaking?

Continue reading How To Lock Away Your Fear of Public Speaking

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Arti Sharma – Measure Marketing

Arti Sharma is an Elite+ Mompreneur member based out of Milton, Ontario. She is the Co-Founder and Chief Strategist for Measure Marketing. We are excited to share Arti’s Success Story!

mompreneur Arti Sharma of Measure Marketing

What inspired you to become an entrepreneur?
My drive to support and service many business owners, while being available to my children as they are growing, was my primary reason to start a business. As a natural coach (and being a business coach for a franchise organization) my natural style is to support, help people find answers, and inspire them to take action. By being an entrepreneur, I can do this and support my team, vendors, and clients, while building a lifestyle that provides for my family, and live out my purpose to influence, inspire, and impact.

What’s the best part about owning your own business?
A common response to this question is “being your own boss”, however it isn’t exactly a true statement if you believe in having a collaborative and respectful working relationship with your employees. Owning a company with 18 employees means answering the needs of those employees and providing the tools and education they require to do their jobs. It also means providing them with direction, purpose, and inspiration to help them remain engaged in the business. I’m amazed by the creativity and brilliance people show when you let them shine.

I also love having the opportunity to educate my clients (owners/entrepreneurs) from a marketing perspective, which helps them grow their businesses in many ways. Knowing that my team and I played an important part in their successful journey is very gratifying. The relationships I have built with my clients and partners is also rewarding. I find it very fulfilling that we can help each other continue to learn and grow our businesses, either from a coaching perspective or as a mentor. And most importantly, I am able to bring passion, purpose, and people together to create a positive outcome. I feel blessed and proud to have committed team members, who are an important part of my company’s success.


mompreneur Arti Sharma of Measure Marketing

Can you describe a typical day?
Over time, my “typical days” have changed, as I have grown from being the one–person team to team of 18. I start each day with my non-negotiable rituals, such as meditation, journaling, and setting intentions. Although I don’t have many “typical days”, as my company is growing, there are still many hats I wear occasionally. My team is heavily involved in project and account management, while I am out building strong relationships with existing and new clients, and building an audience for my speaker series. Although, I must admit that I’d like to become more disciplined in following a daily structure, and I am continually striving for that as part of my transition and growth. It is truly an exciting time for my business and my family, and a long-time goal I have been striving for.

Who do you count on for help? Do you have a network of family that answer the call?
I have a business coach and I have mentors (industry leaders and clients), who help me with the tough and new types of decisions required for a company that’s growing. In addition, I have a son who loves to brainstorm with me on new marketing ideas and the future of marketing in general. I also have a husband who is a “silent partner” in my business, as well as a wonderful support system.

mompreneur Arti Sharma of Measure Marketing

Have you ever had to sacrifice something at home for work? Or vice versa?
Yes, I did sacrifice time with my family for a while. But I soon realized that I could do both, provided I showed a great deal of self-discipline and planning on both personal and business levels. I make a point of taking my daughter to school every day and picking her up after school. I also take weekends off so I can refuel and connect with the people who matter most in my life – my family and my friends. This is all possible because of my supportive partner and loving, mature children.

What do you do on a day off? Do you even know what a day off is?
That’s a good one! I don’t think a passionate, entrepreneurial mind ever likes taking a day off, as I don’t find it possible to just “turn off’ my business mind. I do take weekends off and special days when I feel the need. There are some weekends that I work as needed, and that’s the choices we all make, based on demands.

However, I set intentions and continuously practice saying “no” to things that won’t serve my business, my family, and myself. On weekends and days off, I like to cook, read, go for a long walk with my daughter, and spend time hanging out with my husband, kids, and friends.

Are you active in your community? What does supporting local mean to you?
I am a firm believer in supporting our communities. I am a past board member for Food4Kids (Halton Region), and continue to support them as I can. I also give back through an online portal called Stryd-e- Entrepreneurs helping Entrepreneurs. I designed and created this entity/goal with the purpose of bridging the gap between global communities of entrepreneurs and business professionals by providing them with a platform to network, receive educational programs, and find the right partners to work with under a no pressure pitch or paid system. This is all about creating a supportive community for business owners. I also mentor new business owners and colleagues I meet at Chamber events or BNI meetings to help them push the envelope, and this gives me a lot of satisfaction. And during the process to educate and share my experience with them, I learn from them.

Name another entrepreneur who inspires you.
Lisa Kember – Previously with Constant Contact and now a franchise owner for TAB (The Alternative Board) a Peer Advisory Board and Business Coach.

What does the future look like for you and your business?
We’re a progressive business that is continuously evolving. This consistent process makes me feel excited and grateful for the people in my life who are a big part in the ongoing success of my business. In addition, there is always the possibility that my children will join the business in the next 8-10 years. So, the future looks pretty fantastic to me!

Any tips for other women thinking of starting a business?
The top five suggestions or tips I would advise are as follows:

  1. Do the research and talk to someone who has created a “real” business. Ask a ton of questions.
  2. Dig deeper into why you want to start this business, what will it do, what will be the guiding motivation for you to pursue this for the next 5 years (motivation shifts over time as you evolve).
  3. Invest in yourself, and connect with someone you admire and would like to mentor you.
  4. Learn how to market and sell your business or hire someone to do it for you.
  5. Build processes and systems early on to guard your time and stay disciplined.
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Why Should Your Business Expand to Another Country?

Ever wondered what it would take to expand your company reach into other countries around the world?

Thanks to our partners at UPS Canada, now you can print off these handy resources to help you learn exactly what opportunities are available and why you should explore expanding to countries like Germany, Mexico, China, and the U.S.!

Click the images below to view the full resource and download or print! Continue reading Why Should Your Business Expand to Another Country?