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What’s The Best Trade Show Swag for Your Brand?

Expert advice from the team at Entripy.com

You’ve booked your trade show space, you have your marketing materials ready, now what are you going to give out to attendees to make them remember your company?

Promotional swag is one of the top reasons people attend trade shows. Everyone loves getting free stuff! A well thought-out promotional item can enhance the event experience for attendees and boost your marketing efforts, yielding fantastic ROI for your company. Here are some great swag ideas attendees are sure to love:

A Custom Tote Bag

Trade show attendees love getting a custom tote bag to hold all their event swag, and you will love giving them out! A functional and stylish bag is sure to end up in the trunk of attendees’ cars, used time and time again for grocery shopping and running errands. Your custom tote bag can serve as a reminder of your brand many times over and gets your logo seen by others everywhere the attendee goes!

Entripy branded apparel and promo products for the Mompreneurs group

A Promotional Pen

Custom pens are one of the most useful giveaway items. There’s always a need for a pen! These small and convenient promotional giveaway items are also extremely cost effective for your company (a custom pen can cost less than $1) and are likely to end up on attendees’ desks, in purses, shared with co-workers and are used many times post-event, serving as a constant reminder of the interaction customers had with your company.

Seasonal Items

Why not tie your promotional swag to the season and deliver something memorable and useful to attendees? A custom toque is sure to be appreciated by attendees during cold, winter months, while a custom Frisbee (or flyer) is a fun giveaway item in the summer months. Continue reading What’s The Best Trade Show Swag for Your Brand?

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7 Tips to Create a Follow-Up Strategy

Written by Grace Moores

entrepreneur tips for follow up, from mompreneur Grace Moores

If you don’t have a follow-up strategy, you are setting yourself up for disappointment. Most of my clients never returned my initial calls or emails, but they did with follow-up, which in turn has brought in revenue and resources over the years.

Follow-up is not hard to do and doesn’t take up a lot of time. For most of us it is the fear of rejection and coming across as too pushy. Not everyone is going to be your customer, and that is ok because realistically, you don’t want everyone to be your customer.

Here are 7 steps for overcoming the above, and developing a follow-up strategy that brings you revenue.

Keep a Call Log

You can do this in a CRM program or on an Excel spreadsheet. You only need 3 columns:

  1. Date – the date you called
  2. Who – who you spoke with
  3. Next Steps – do you need to follow up? If so, when, or are you taking them to the next step of your sales process?

The Right Person

Make your first call about identifying the right person. There is nothing worse than spending weeks following up with someone only to find out they are not the right person. Argh! Such a waste of time.

Schedule Follow-Up

Expect to follow-up. People are busy, and in case your email doesn’t jump straight to the top of their to-do list, schedule a date in your calendar or call log to follow up, just in case you forget! Follow-up calls or emails should be between 3 – 5 working days. If you are following up after an in-person meeting, try to aim for 1 – 3 days. Continue reading 7 Tips to Create a Follow-Up Strategy

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Top 5 Trade Show Mistakes and How to Avoid Them

Expert advice from the team at Entripy.com

Tips for exhibiting at a trade show from ENTRIPY.COM

Exhibiting at a trade show is a costly endeavor. First, there’s the upfront cost of booking an exhibit space. Then there’s the cost of marketing materials and promotional swag to give away at the event. Finally, there’s the cost of your time, travel expenses and let’s face it, it’s a day when you’re not at the office making money. Trade shows can be a valuable investment and a great way to generate new interest in your products and services. But if executed poorly, exhibiting in a trade show can cost you.

When planning your trade show experience, take care to avoid these five costly mistakes:

Mistake #1: Having a Poor Display

Your trade show booth space is the first impression you leave on passersby. Your display should tell prospective clients right away exactly what your business is about. If potential customers can’t tell at first glance what your business provides, they will likely walk right by.

When designing your trade show space, make it inviting to encourage people to come and take a closer look at what you have to offer. Avoid putting a table between you and your attendees. If you have to have a display table for flyers or marketing material, push it off to the side or stand to the side of the table rather than behind it.

Mistake #2: Not Being Approachable 

Attracting visitors to your booth begins with you. When you’re trying to attract passersby, first impressions are everything. Don’t underestimate the value of your apparel. Wearing branded apparel with your company’s logo doesn’t only you a professional appearance, it also puts your logo in the faces of everyone you engage with, enhancing brand recognition.

One of the biggest mistakes trade show exhibitors make is bringing their cell phones to the event.  If you saw someone sitting behind a table, staring at their phone, would you want to talk to them about their services? “But I’m answering a client’s email. I’m working on closing an important deal,” you say.  All prospective clients see is that you’re too busy to engage with them. Avoid leaving the wrong impression on prospects and leave your emails and phone calls for after the event, or during a break when someone can take over the booth for you.  Continue reading Top 5 Trade Show Mistakes and How to Avoid Them

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The Most Important Thing You Need in Order to Succeed

Written by Andrea ArEsse

This morning I was once again able to meet with an incredible group of women. This group truly supports with an open heart. Moms empowering moms. Women empowering women. While many of our avenues are different, the common ground is the same : be our best, and work damn hard to turn those lucrative goals (or promises) into realities.

Where I am today is not where I’m going, it’s just a pit stop on a long journey that will be filled with challenges to overcome, and mountains to move. Where I am today is not the end, it’s the beginning; however, my version of today almost didn’t happen because for too long I allowed myself to be not only stuck at the beginning of the race, but afraid to even register for it.

The fear was crippling. I am not an expert. This was not the box I checked off in high school. The crystal ball did not foretell this future. In this new world, I am a round peg to a square hole, so how could I possibly find success? Each day I would wake up, and within minutes I would flatten myself. I would put myself back into the preconceived box, and I would tell myself that I wasn’t good enough.

So what changed?

I actually found something where the excitement outweighed the fear. I found something that fuelled my flame instead of snuffing it. I found something that, for the first time in a long time, made me believe in myself.

Now, of course you need to work damn hard day in and day out to attain it, but at the end of the day, if you don’t believe in yourself, that you are the best person for the job, that you are capable of achieving those goals, and that come hell or high water you’ve got this, then success will never be in reach.

I can. I will. I am.

“I Statements” command attention. They tell not only the world, but yourself that you ARE a force. That you DO have this. That you WILL attain your goals. I statements hold more accountability because in making them, you are actually telling yourself you CAN achieve them. Continue reading The Most Important Thing You Need in Order to Succeed

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How Renovating Your Business Space Can Boost Sales

Expert Advice from domilya GROUP

benefits of renovating commercial space from domilya group

Every single type of business has its fair share of competition. Creating a plan to support your success means ensuring that you are taking steps to stay ahead of your competitors and consistently attract and retain customers.

Renovating your commercial space can help keep your business ahead of the rest, and an expert contractor can help you execute a renovation plan that will not only impress your customers but also create a more functional space for running and growing your business.

Top Benefits of a Commercial Renovation

When you are renovating or redesigning your commercial space, the paint colours and layout you choose impacts more than meets the eye. The way your space looks influences how your customers feel as well as helps them form their opinion of your business.  Take a look at some of the top benefits your business can receive after you complete a commercial renovation:

1. Branding

Does the interior of your business reflect your brand?  Your interior commercial space is an excellent way to build your business branding.  Consistency is key when it comes to building brand awareness and you’d better believe businesses that are well known in your market have an interior space that clearly shows their brand.  In addition to carrying your brand colours throughout your space, the type of fixtures you choose, your layout and the condition of your space can have an impact on your success.

2. Showcasing Your Business

When you take the time to invest in a commercial renovation, you gain ways to showcase your business to your customers.  For example, renovating your waiting area can allow you to build more shelving to showcase your products or by incorporating a viewing, customers are able can watch services being completed.

Continue reading How Renovating Your Business Space Can Boost Sales

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A Positive Attitude Can Make All the Difference

Written by Karen Bivand

having a positive attitude
We all face challenges in our lives, but the way that you interpret these challenges is what makes the difference between someone who is able to overcome them and someone who is crushed by them.  A positive outlook has the power to boost you up when you are down and to give you an extra boost when things are going your way.  It’s also important to note that optimists have a much better quality of life.  Even though the optimist and pessimist are headed to the same place, only the optimist enjoys the ride!  Here are some strategies that will help you hang on to your positive attitude even when things get tough:

Choose your lens.

How do you perceive the problems that you face?  Are they learning experiences or total disasters?  It is in your power to interpret these events.  Take control of your attitude and come up with concrete strategies to face your challenges.  Your outlook doesn’t emerge from your circumstances; it is a choice.

You are in control.

If something in your life isn’t working for you, then change it.  Don’t allow things to drag on.  Instead of worrying or complaining about your problems, take action and fix them.

Don’t let your thoughts take hold of you.

Think of your thoughts as a butterfly flitting from one flower to the next.  They can fly past you so quickly that you barely even see them, or they can perch on your shoulder and stay for a while.  Be selective of the thoughts that you decide to engage with.  If a particular thought pattern isn’t doing you any good, then just let it pass.  Resist the urge to grasp on to thoughts that are just going to sap your time and energy and bring you down.

Surround yourself with positivity.

Have you ever heard the expression ‘garbage in-garbage out’?  It holds true when you’re talking about positivity.  Pay attention to the shows you watch, the books you read and the people you spend time with.  If it’s all negative, there’s a good chance that it’s dragging you down.  Read inspirational material and biographies of people who are living their dreams.  Limit your exposure to negative media and stay away from whiners and complainers; they feel lousy themselves and don’t want anyone else to be happy.

Practice gratitude.

Even when we have amazing things happening in our lives, many of us are firmly focused on our problems.  Take the time to acknowledge what’s going well for you and don’t take things for granted.  Also, consider giving back to others; nothing gives you shift of perspective like seeing the struggles that other people face on a daily basis.

When you are running a business, everyone picks up on your attitude including your customers, potential customers, your staff, your suppliers, your investors and everyone else that you meet.  If you are giving off positive energy, people will want to do business with you and it will make the rest of your life better too.

 


featured image via shutterstock.com

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How to Make Clients Happy with your Website

Written by Erin Gleig 

We all know that the Web is a competitive market space. However, there are some simple corrections you can make to your website to increase and retain customers. By following some basic principles on how people navigate your website, you’ll be able to keep your audience happy, and let’s face it – happy customers make more happy customers!

Where is the…?

Most people are comfortable navigating their way through a web page if it’s built right. Websites that don’t make any logical sense frustrate the viewer. Poor navigation will make you lose your audience. Easy navigation encourages your audience to stick around.

Don’t drive your audience nuts! Logical, simple navigation will make your viewers happy.

Show your personality

As Aarron Walter states in his book Designing for Emotion, more people sign up for a service, stay on a site, and buy more stuff if a site creates a pleasurable experience. Designing for emotion is good for business. When you show your personality, you build trust.

  • Showing that there is a real person on the “other side” of the website increases relatability and interaction. People want to engage with other humans, not robots.
  • Build a brand persona that maintains your company’s core values. Reflect the characteristics that support your brand promise.
  • Creating a personality for your website will improve customer retention. Your audience will be able to identify with it and will enjoy a positive emotional response. They’re happy! Happy customers are good for business!

Build a brand persona that maintains your company’s core values.

Continue reading How to Make Clients Happy with your Website

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5 Tips For Stress-Free Back-to-School Mornings

Written by Elaine Tan Comeau

_DSC1518-easy-mornings

Breathe.  Inhale, exhale, and repeat. 
That’s right, the crazy hectic mornings of “Back to School” are just around the corner.  Local newspapers are full of Back To School shopping flyers and supermarkets have aisles stocked with bright displays of pencils, binders, crayons and markers! Whether your children are the ones who wake up early during the summer holidays, ready to play outside, or they sleep in late like time is irrelevant, studies show that the morning routine is the toughest one to get back on track, especially when school is back in session!

One in four school-aged children are dealing with issues of anxiety, as there is pressure and anticipation mounting on all levels; this so called “school stress” hits not only children, but parents as well. As much as we think having that first cup of coffee before the kids wake up will do the trick, we need to be more ready than that!

Surveys, articles and websites show that the most stressful time of day for moms is the morning routine. One website I found stated that 8:25AM was the most stressful time of day for moms.

Being a mom of three, a School Teacher, Canadian Mompreneur of the Year (2014), and Founder of Easy Daysies Visual Routines for Kids, as well as a Parent/Educational Speaker, and Podcaster on the Elaine’s Kitchen Table Podcast, I often get asked what my secrets are.

So, here are my “5 Must-Know Tips for Stress Free S.U.P.E.R. Back To School Mornings!” Continue reading 5 Tips For Stress-Free Back-to-School Mornings

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Attract the Right Candidates With Your Job Advertisements

When you have a vacancy to fill in your business, finding and hiring the right candidate is no easy task, and can be a daunting one at that. The hours that you will need to invest in training a new hire are ones you cannot get back, so finding the right person (and ensuring they’re in it for the long haul!) is paramount.

You can make the screening process a lot more efficient by creating job advertisements that allow candidates to screen themselves, in order to ensure you are getting the right person for the job.

Here are five tips that will help you write job posts that’ll do some of the work for you:

attracting the right candidates for jobs

Put it in the right place

Find out which sites your target audience is using to find a job and post it there. If possible, talk with other employers in your industry to get a sense of where they have also found good candidates.

 

Choose your keywords carefully

Job search sites rely on keywords to match candidates to jobs. Make sure that you are using commonly used search terms that are relative to your company and to the position you are hiring for. Be realistic when it comes to the terms you are using for the job description, in order to guarantee an accurate screening.

 

Include detailed information

By providing key details about both the company and the position, you allow candidates to determine whether or not they would be a good fit. It may go without saying, but ensure that your website and company profile is up to date, which will further inform potential candidates about who they may be potentially working for.

 

Think carefully about the job title

Most job seekers focus on the job title when identifying positions to target. Make sure that the job title you use will attract the right type of candidates.

 

Be clear about the requirements

If you make candidates aware of the minimum requirements for the position, you will receive a higher percentage of applications from people who are actually qualified for the job.

 


 

featured image courtesy of shutterstock.com

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5 Sources of Inspiration

Sometimes you need inspiration and it is nowhere to be found. On those days, the savvy mompreneur just has to look a little harder. Here are five sources of inspiration that can help you get back on track when you’ve fallen into a bit of a rut.

Your Network.

The people in your network may be aware of opportunities that you’ve never even considered. When you’re talking to your contacts, always keep both your ears and your mind open. Get out and meet up with some fellow women and entrepreneurs in your network, it will lift your spirits!

Other Entrepreneurs’ Stories.

Only another entrepreneur can truly appreciate the challenges and triumphs of starting your own business. When you hear the stories of entrepreneurs who have overcome tough obstacles and built a successful business, it makes you wonder what you might be able to accomplish if you put your mind to it. You can read up on fellow Mompreneur member Success Stories right here on our blog!

Your Customers.

The success of your business will always depend on how well you understand your customers. Take some time to talk to them and get to know them – send out a survey, post a poll on Facebook, or record a Facebook Live video to interact directly! They will likely be able to provide you with a perspective that will help you make improvements to your business.

Your Children.

Nothing is as inspiring as envisioning your child’s little face looking up at you, no matter how much older they now are from that moment in time. Hold on to that image and bring it out on the days when you need to climb a little higher. It will remind you of how much you’ve accomplished as a parent, and how far you’ve come from those early days in your entrepreneurial journey.

 

Featured image via shutterstock.com