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#MompConf Twitter Party!

We are so close to the main event, The 2017 National Mompreneurs® Conference on March 3rd & 4th in Toronto, presented by TruShield Insurance! Every year, we get the party started by bringing our favourite people together on Twitter to celebrate our amazing speakers, sponsors, supporters, and attendees – and in the process, we rake in over 4 million impressions and give away thousands in prizing, all in 1 fast-paced hour!

2017 #MompConf twitter party

When/Where: You can party with your PJ’s on! Our #MompConf Twitter Party starts on Thursday February 23rd at 9pm EST, and runs for one hour. You can find it on or by using other apps like TweetDeck or Hootsuite!

What/Who to Follow: You’ll want to make sure you follow our hashtag #MompConf, along with these important tweeps:

Main tweets will be from: @TheMompreneurTM and @MompreneursConf 

Our Sponsors & Partners: @TruShieldIns, @UPS_Canada, @TELUSBusiness, @GoDaddy, @TheUPSStore_CAN@CocaCola_CA@ParentsCanada@FrontDoorPR@SheratonYYZ, @Entripy

Our Speakers: @JanetPodleski, @AmberMac@CatandNat, @JulieCole, @CupcakeGirl_Lor, @Laurie_A_Joy, @AdrianaGirdler, @FitnessDoula, @CHarveyBiz

Prizes To Be Won: As always, we have some incredible prizes to give away to some lucky party-goers! Please be sure to RSVP below, and not only RT during the party but answer questions and contribute – we’ll be looking for the best answers and tweets of the night, to select our winners!


4 x All Access Passes to The 2017 National Mompreneurs Conference in Toronto ($250 value each)

1 x Charcuterie Board with Appetizer items from 2017 Mompreneur Awards “Excellence” Finalist Dana Shortt of Dana Shortt Gourmet + Gifts ($125 value)

1 x 4-piece set of TaLii Towels thanks to 2017 Mompreneur Awards “Startup” Finalist Lisa Iafrate of TaLii Towels($100 value)

1 x 1-month pass to Oxygen Fitness thanks to 2017 Mompreneur Awards “Momentum” Finalist Lori-Ann McLeod of Oxygen Fitness ($130 value)

1 x Handmade Hat & Cowl set from 2017 Mompreneur Awards “Startup” Finalist Sarah Willey of Mama Knows Luxury, handmade from 100% pure merino Big Stitch Yarn ($95 value)
1 x yellow pettiskirt (size 3-6) with matching doll skirt, from 2017 Mompreneur Awards “Excellence” Finalist AnnaMaria DiNicolantonio of Olivia Rose ($65 value)
1 x $50 Shop Card for products from k’pure naturals thanks to 2017 Mompreneur Awards “Startup” Finalist Karen Johnson ($50 value)
1 x Par-T-Pets package including 4 pet stuffies and all supplies, from 2017 Mompreneur Awards “Merit” Finalist Amber Dinda of Par-T-Perfect ($50 value)
1 x  soft-cover children’s storybook and 1 x LG long-sleeved shirt: “TIKKO TRAVELS: Dorian’s Story” celebrating Autism awareness, from 2017 Mompreneur Awards “Momentum” Finalist Christine Frances Poe of TIKKO ($45 value)
1 x copy of YUM: plant-based recipes for a gluten-free diet, thanks to 2017 Mompreneur Awards “Excellence” Finalist author Dr. Theresa Nicassio ($43.95 value)

2 x Easy Peasy Craft Kits, from 2017 Mompreneur Awards “Excellence” Finalist Andrea Winarski of Easy Peasy Patches ($30 value each)

1 x duffel bag from UPS Canada

5 x “Entrepreneur” t-shirts from Entripy Custom Clothing

5 x $25 online vouchers for use on Growing Up Healthy thanks to 2017 Mompreneur Awards “Startup” Finalist Sandra Venneri of Nutrition Bites, with free shipping anywhere in Canada ($25 value each)

1 x $25 Gift Card to any UPS Store in Canada, from The UPS Store Canada ($25 value)

1 x $25 E-Visa Amazon Certificate, from TELUS ($25 value)

How to RSVP: Just add your Twitter Handle to the list below, in order to officially RSVP and qualify for prizing!

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Katy Takaoka – SBT Virtual

Katy Takaoka is an Elite Mompreneur Member, based out of London, Ontario. As President & CEO of SBT Virtual Inc., Katy specializes in social media marketing and consulting. We are excited to share Katy’s Success Story!

Mompreneur Katy Takaoka of SBT Virtual


What inspired you to become an entrepreneur?
I’ve always wanted to run my own business, for as long as I can remember. When I was a little girl, I didn’t play “house” – I played “business” and my parents fully supported everything my imagination came up with, including buying me office supplies and old office equipment to play with! My mum was especially influential in my entrepreneurial aspirations. Before she was diagnosed with cancer, she ran a consignment shop for square dance attire and accessories. I loved that she created a successful business around something she was so passionate about, and I wanted to do the same for myself.

What’s the best part about owning your own business?
The best part about owning my own business is being my own boss. I’ve been at this long enough that I don’t think I’m really employable anymore – if for some reason I actually took a job, I think I’d get fired on the first day for pointing out all the inefficiencies! I really enjoy being able to control the type of work I want to do and having the support of a capable team to handle the rest.

Mompreneur Katy Takaoka

Can you describe a typical day?
I start my days early, when my mind is fresh. I’m usually in my office by 7:30am and I spend the first 60-90 minutes of each day working on something to improve or market my business. Mornings are usually dedicated to meetings and sales activities, while afternoons are devoted to client fulfilment.

Who do you count on for help? Do you have a network of family that answer the call?
I have a great support team of virtual assistants in place – they are so amazing at what they do and I appreciate them more than words can say! While my wife frequently offers her help, I rarely accept – we’re not really a good match for working together in the business long-term! Continue reading Katy Takaoka – SBT Virtual

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Jan Baxter – AIM Nutrition

Jan Baxter is an Elite+ Mompreneur Member from Waterloo, Ontario. As an Independent AIM Distributor and Living Well Coach, Jan is passionate about living a healthy lifestyle and inspiring others to do the same. We are proud to share Jan’s Success Story!

Mompreneur Jan Baxter of AIM group of companies

What inspired you to become an entrepreneur?
I was inspired to become an entrepreneur because I am passionate about how the AIM nutrition and Healthy Cell Concept, has made a difference in my life for the past 19 years. As an Independent AIM distributor and Living Well Coach, I want to share the AIM business opportunity with others to help them to get well and stay well, and to help others and their families on their health journey. I want to help those moms (and mompreneurs) who are tending to have ‘‘absolute burn-out” like I did, to learn how to avoid it.

What is the best part about owning your own business?
Freedom to do it how I want, when I want and where I want, as the possibilities are endless.

Mompreneur Jan Baxter AIM Continue reading Jan Baxter – AIM Nutrition

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Marie Beckles – LegalShield

Marie Beckles is an Elite Mompreneur Member based out of Mississauga, Ontario. She is an Independent Associate with LegalShield, where she offers peace of mind for clients’ personal and business needs.

Mompreneur Marie Beckles of LegalShield


What inspired you to become an entrepreneur?
It was actually something I was trying to get my husband to do at the time I saw the opportunity. He did not want to so I said I was going to do it. As simple as that. I did love the concept of equal justice for all – I’m always rooting for the underdog. I thought this was a way not only to make some extra income but to be significant by making a difference; you know… for the betterment of mankind. The idea was very romantic.

What’s the best part about owning your own business?
Still being new to this I can honestly say I have not found the “best part” as yet. This takes a lot of work! Meeting people, going to events, making the calls, going to briefings etc. Do I get a day off? There are good days and not so good days and those are the ones that take all my focus and energy to not give up. But when it works it’s… magic. It’s exhilarating and I hold on to that feeling to carry me through to the next one.

Can you describe a typical day?
It’s a balancing act between my corporate job and my business. I’m up at 3 am to begin my job at 5 am. On my breaks I make calls to prospects and set appointments for after work. I meet with clients, I attend to tasks that need to get done, I go home and make some more calls, take my son to his events as need be, get back home and flake out and get ready to begin again the next day. Doesn’t sound very glamorous. You know what? It’s not supposed to be. This is work. This is labour. It’s the beginning of birth pains for something very special to be born. Continue reading Marie Beckles – LegalShield

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RSVP to Small Business Week TWITTER PARTY!

A #MompreneurChat is an engaging online experience to learn helpful tips, gain sage advice, and connect with other women entrepreneurs online that you may not have ever even met! What makes this particular chat a PARTY? The fact that we’ll be engaging in awesome conversations with high profile tweeps, and giving away thousands in prizes!

Mompreneur Chat for Small Business Week
Continue reading RSVP to Small Business Week TWITTER PARTY!

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How to Write Effective Calls-to-Action for your Newsletter

By Maxym Martineau

Call to Action tips for e-newsletters by Maxym Martineau of

Checking my email over a freshly brewed cup of coffee is a staple in my morning routine. Amongst the meeting invites and work correspondences, I’ll seek out my favorite newsletters and start the day with a quick read. They’re a great way for me to see what’s happening in my world, and sometimes they spark action in the form of a sales conversion.

In today’s world of social media marketing and instant communication, it’s hard to believe that newsletters still bring a return on investment. But the truth is, they do. And as one of the most cost-effective forms of marketing, it’s essential to make sure your email campaign stands out from the rest.

All too often, newsletters can be packed with lackluster information or calls-to-actions that are abrupt or out of place. If you’re an entrepreneur on the rise, you’ll need to craft your email campaigns in a way that inspires action — and that all starts with an effective call-to-action.

Three components of CTAs

Writing effective calls-to-actions can be broken down into three categories: audience, tone and purpose.

When writing your newsletter, you must always take your audience into consideration. You could have the world’s best CTA geared toward self-cleaning dentures, but if your primary readers are young working adults, your offer will fall on deaf ears. Continue reading How to Write Effective Calls-to-Action for your Newsletter

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Janet Sandberg – Blue Dragonfly Energy Wellness Centre

Janet Sandberg is an Elite Mompreneur Member based out of London, Ontario, and has been a member within our organization since 2013! She is the owner of Blue Dragonfly Energy Wellness Centre. We are proud to share Janet’s entrepreneurial Success Story!

Mompreneur Janet Sandberg of Blue Dragonfly Energy Wellness Centre in London, Ontario


What inspired you to become an entrepreneur?
I became an entrepreneur because I had no real choice. In order to do what I do, I have to do it on my own. There is no way to work for someone else in my field.

What’s the best part about owning your own business?
Hands down the best part is the flexibility. I can work when I want to (which is great since my best creative hours are late at night), I get to be present with the kids, I can take time off when I need to, and I can even sometimes combine work and play.

Can you describe a typical day?
There is absolutely no such thing as a typical day for me and I love it. Some days I see clients, some days I have networking meetings, other days I work on my business, some days all three things. Continue reading Janet Sandberg – Blue Dragonfly Energy Wellness Centre

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Sun, Sun, Mr. Golden Sun!

Written by Amanda Brown

sunscreen safety tips from amanda brown, mompreneur homeopath

I am the first to admit, I am a sun worshiper! I love how the sun feels on my skin, and how it warms me to my core. However, gone are the days that we can sit out in the sun all day long without becoming a lobster; with the rise of confirmed cases of Melanoma and other types of skin cancers, no one is safe out in the sun without skin protection.

Let’s talk sunscreen for a minute, because as parents we think that we are doing the right thing by coating our children with sunscreen, when in fact, we may be causing more harm than good. One of the main chemicals found in sunscreen to block the Ultraviolet B-light is octyl methoxycinnamate or OMC. Studies are now showing this chemical is toxic when exposed to sunshine. The problem with this is that OMC is in about 90% of sunscreens that are on our stores shelves.  This is just one of many dangerous chemicals in our sunscreens. So, check the labels on your sunscreens at home and toss them if they contain any of the chemicals below:  Continue reading Sun, Sun, Mr. Golden Sun!

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Do you suffer from Jekyll & Hyde Syndrome?

Written by Amanda Brown

It’s not uncommon to hear women complain of some premenstrual syndrome, also known as PMS. Over 50% of women suffer from premenstrual syndrome and there are over two hundred symptoms that women can experience with premenstrual syndrome. The only similar symptom is the time frame in which these wonderful symptoms start to present themselves, typically anywhere from two to fourteen days leading up to your expected date of menstruation.  So as you can tell, there is no neat little category into which women fit, which makes treating premenstrual syndrome with western medicine very difficult.

What is the cause of PMS?    

Well ladies, we need to start of my thanking our endocrine system. The endocrine system is extremely complex and sensitive and this is where our hormones are produced. PMS is definitely related to hormonal fluctuation and hormonal imbalances. We also need to thank our ancestors, for any genetic predispositions that was pasted down to us. Current emotional issues, as well as our nutrition, and lack of exercise call also play a part in how women experience premenstrual syndrome. Continue reading Do you suffer from Jekyll & Hyde Syndrome?

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Reflecting on the 2016 Mompreneurs Conference

Written by the TruShield Insurance Team

Earlier this month we had the pleasure of being part of the 2016 National Mompreneuer’s Conference as guests and Presenting Sponsor. So we brought along some of our key TruShield team members and our friend the Mentalist out to the Sheraton Hotel and Conference Centre for two days of inspiration, learning and fun.

The guest speakers were outstanding this year:  from motivational speakers, to celebrities and other sponsors providing great advice. Between the diverse fields of experts there was a lot of great advice to take in and we were busy making notes for ourselves. We were admittedly a little star struck with Debbie Travis, Erica Ehm and Natalie MacNeil who had such amazing stories to tell about their journeys to entrepreneurship. Having the chance to exclusively sample Debbie’s newest wine was also a nice bonus. Continue reading Reflecting on the 2016 Mompreneurs Conference