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Arti Sharma – Measure Marketing

Arti Sharma is an Elite+ Mompreneur member based out of Milton, Ontario. She is the Co-Founder and Chief Strategist for Measure Marketing. We are excited to share Arti’s Success Story!

mompreneur Arti Sharma of Measure Marketing


What inspired you to become an entrepreneur?
My drive to support and service many business owners, while being available to my children as they are growing, was my primary reason to start a business. As a natural coach (and being a business coach for a franchise organization) my natural style is to support, help people find answers, and inspire them to take action. By being an entrepreneur, I can do this and support my team, vendors, and clients, while building a lifestyle that provides for my family, and live out my purpose to influence, inspire, and impact.

What’s the best part about owning your own business?
A common response to this question is “being your own boss”, however it isn’t exactly a true statement if you believe in having a collaborative and respectful working relationship with your employees. Owning a company with 18 employees means answering the needs of those employees and providing the tools and education they require to do their jobs. It also means providing them with direction, purpose, and inspiration to help them remain engaged in the business. I’m amazed by the creativity and brilliance people show when you let them shine.

I also love having the opportunity to educate my clients (owners/entrepreneurs) from a marketing perspective, which helps them grow their businesses in many ways. Knowing that my team and I played an important part in their successful journey is very gratifying. The relationships I have built with my clients and partners is also rewarding. I find it very fulfilling that we can help each other continue to learn and grow our businesses, either from a coaching perspective or as a mentor. And most importantly, I am able to bring passion, purpose, and people together to create a positive outcome. I feel blessed and proud to have committed team members, who are an important part of my company’s success.

 

mompreneur Arti Sharma of Measure Marketing

Can you describe a typical day?
Over time, my “typical days” have changed, as I have grown from being the one–person team to team of 18. I start each day with my non-negotiable rituals, such as meditation, journaling, and setting intentions. Although I don’t have many “typical days”, as my company is growing, there are still many hats I wear occasionally. My team is heavily involved in project and account management, while I am out building strong relationships with existing and new clients, and building an audience for my speaker series. Although, I must admit that I’d like to become more disciplined in following a daily structure, and I am continually striving for that as part of my transition and growth. It is truly an exciting time for my business and my family, and a long-time goal I have been striving for.

Who do you count on for help? Do you have a network of family that answer the call?
I have a business coach and I have mentors (industry leaders and clients), who help me with the tough and new types of decisions required for a company that’s growing. In addition, I have a son who loves to brainstorm with me on new marketing ideas and the future of marketing in general. I also have a husband who is a “silent partner” in my business, as well as a wonderful support system.

mompreneur Arti Sharma of Measure Marketing

Have you ever had to sacrifice something at home for work? Or vice versa?
Yes, I did sacrifice time with my family for a while. But I soon realized that I could do both, provided I showed a great deal of self-discipline and planning on both personal and business levels. I make a point of taking my daughter to school every day and picking her up after school. I also take weekends off so I can refuel and connect with the people who matter most in my life – my family and my friends. This is all possible because of my supportive partner and loving, mature children.

What do you do on a day off? Do you even know what a day off is?
That’s a good one! I don’t think a passionate, entrepreneurial mind ever likes taking a day off, as I don’t find it possible to just “turn off’ my business mind. I do take weekends off and special days when I feel the need. There are some weekends that I work as needed, and that’s the choices we all make, based on demands.

However, I set intentions and continuously practice saying “no” to things that won’t serve my business, my family, and myself. On weekends and days off, I like to cook, read, go for a long walk with my daughter, and spend time hanging out with my husband, kids, and friends.

Are you active in your community? What does supporting local mean to you?
I am a firm believer in supporting our communities. I am a past board member for Food4Kids (Halton Region), and continue to support them as I can. I also give back through an online portal called Stryd-e- Entrepreneurs helping Entrepreneurs. I designed and created this entity/goal with the purpose of bridging the gap between global communities of entrepreneurs and business professionals by providing them with a platform to network, receive educational programs, and find the right partners to work with under a no pressure pitch or paid system. This is all about creating a supportive community for business owners. I also mentor new business owners and colleagues I meet at Chamber events or BNI meetings to help them push the envelope, and this gives me a lot of satisfaction. And during the process to educate and share my experience with them, I learn from them.

Name another entrepreneur who inspires you.
Lisa Kember – Previously with Constant Contact and now a franchise owner for TAB (The Alternative Board) a Peer Advisory Board and Business Coach.

What does the future look like for you and your business?
We’re a progressive business that is continuously evolving. This consistent process makes me feel excited and grateful for the people in my life who are a big part in the ongoing success of my business. In addition, there is always the possibility that my children will join the business in the next 8-10 years. So, the future looks pretty fantastic to me!

Any tips for other women thinking of starting a business?
The top five suggestions or tips I would advise are as follows:

  1. Do the research and talk to someone who has created a “real” business. Ask a ton of questions.
  2. Dig deeper into why you want to start this business, what will it do, what will be the guiding motivation for you to pursue this for the next 5 years (motivation shifts over time as you evolve).
  3. Invest in yourself, and connect with someone you admire and would like to mentor you.
  4. Learn how to market and sell your business or hire someone to do it for you.
  5. Build processes and systems early on to guard your time and stay disciplined.
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